You Say It Best When You Say Nothing At All

Posted by , Apr 11, 2006, 11:32am

starbucks.jpgCNBC keeps running a trailer for an interview with Starbucks CEO Howard Schultz, where Schultz's major soundbite is:

If you want achieve your dreams, you have to dream big...
Schultz did** a business book a few years ago called Pour Your Heart Into It, and wouldn't be surprised if that soundbyte was a chapter heading. The only problem is that it makes no sense.***

But frankly, we've heard worse. And you have, too. Admit it.

So we're collecting dumb business soundbytes. Send to tips@dealbreaker.com with attribution (or leave suggestions in the comments.) The reader who submits the Dumbest Business Soundbyte gets a copy of Schultz's book, good for use as a paperweight for loose pitchbook pages, a doorstop or a beer coaster.

** We'd say "wrote a business book", but who are we kidding?
***By that logic, dreaming smaller would result in failure to achieve smaller, ostensibly more easily achiveable dreams. And dreaming even smaller would result in even more failure to achieve even smaller dreams. And when a small dream is tucked inside of an even smaller dream, inside of an even smaller dream, it's a failure inside a smaller failure. And when a small dream inside a small dream...

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Posted in: Starbucks

Comments

Posted by Jurgus Rudkus, Apr 11, 2006 1:30PM

Headlining our VP's recent motivational email:

"Diamonds are only lumps of coal that stuck to their jobs."

Thanks buddy, I'll keep that in mind while I'm sweating out the next several epochs in your furnace.

Posted by Andrew Graham, Apr 11, 2006 3:55PM

I know I'm breaking the rules by posting a political sound byte, but I observed former vice presidential candidate Wynona LaDuke utter this beauty: "In America, 'hemp' is almost considered a four-letter word."

Posted by Gordon Haave, Apr 11, 2006 5:23PM

"People want economy and they will pay any price to get it."
Lee Iacocca

Posted by beanspants1, Apr 11, 2006 7:50PM

courtesy of Mitch Hedburg, the best achieve!!! soundbite ever:

I opened-up a yogurt, underneath the lid it said, "Please try again." because they were having a contest that I was unaware of. I thought maybe I opened the yogurt wrong. ...Or maybe Yoplait was trying to inspire me... "Come on Mitchell, don't give up!" An inspirational message from your friends at Yoplait, fruit on the bottom, hope on topI opened-up a yogurt, underneath the lid it said, "Please try again." because they were having a contest that I was unaware of. I thought maybe I opened the yogurt wrong. ...Or maybe Yoplait was trying to inspire me... "Come on Mitchell, don't give up!" An inspirational message from your friends at Yoplait, fruit on the bottom, hope on top.

Posted by beanspants1, Apr 11, 2006 7:52PM

that didn't work very well:

I opened-up a yogurt, underneath the lid it said, "Please try again." because they were having a contest that I was unaware of. I thought maybe I opened the yogurt wrong. ...Or maybe Yoplait was trying to inspire me... "Come on Mitchell, don't give up!" An inspirational message from your friends at Yoplait, fruit on the bottom, hope on top

Posted by Sungardguy, Apr 12, 2006 3:00PM

Best comment I heard was Donald Trump telling a contestant on the Apprentice
"You're an exaggerator, I hate people who exaggerate"

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