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An agreement would allow Verizon’s customers to view some of the most avidly watched entertainment on the Internet. That could advance the long-expected convergence of video and cellphones. It could also, at least temporarily, give Verizon a marketing edge over its rivals in the wireless and cable industries, furthering the company’s efforts to expand into Internet and entertainment services.
Under the terms being discussed, customers of Verizon Wireless — Verizon’s joint venture with Vodafone Group PLC — would be able to view some YouTube videos on their cellphones through the carrier’s premium V Cast service, people familiar with the matter said. Verizon Wireless, like other cellular providers, has been adding video and data services to offset declining revenue from its calling plans.

LG15 fans are likely to be conflicted about this news. On the one hand, Verizon is using their girl for its own selfish gains. On the other hand, now we they can watch her from anywhere.
Verizon, YouTube Aim To Bring Web Videos To Cellphones, TV [WSJ]

Comments (3)

  1. Posted by howard Lindzon | November 7, 2006 at 2:13 PM

    This was a mktg sham to begin with so what sanctity is there to plunder.

  2. Posted by fairest | November 7, 2006 at 3:20 PM

    Right? lonleygirl15 has “what would carter lippman do?” written all over her.

  3. Posted by Gary Bourgeault (thealphamarketer.com) | November 7, 2006 at 9:16 PM

    I’m not sure how this will do much to advance the Internet video, cellphone market, every study I’ve seen shows that it isn’t really something that is demanded much by consumers at all.
    Ringtones are the biggest service that is making money in this space.

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