DealBreaker today hired a new contributing editor by acquiring his blog, SuperMogul.
New York-based DealBreaker.com, the world’s premier online Wall Street tabloid, said it had reached a definitive agreement to purchase SuperMogul, which it described as a “highly regarded website, published in blog format, aimed at an elite readership of c-level executives and people who want to read about that kind of person.”
The financial terms were not disclosed.
DealBreaker said the deal would close immediately and traffic to SuperMogul would redirect to DealBreaker’s main site.
SuperMogul’s editor, Keith Hahn, escaped an Ivy covered ivory tower only to land in a bulge-bracket financial institution which swore its bulge was 100% natural and not artificially augmented by thousands of meaningless acquisitions and/or a pair of wool socks. After re-enacting the first season of Prison Break, Hahn ended up in Private Equity, which, despite misleading nomenclature, did not give Keith the desired privacy to play Spider Solitaire in a totally uninterrupted manner.
Earlier this year Hahn was a guest editor at DealBreaker when editor-in-chief John Carney was on leave following a surprising change in traffic patterns on Manhattan’s Lower East Side. “Cars stopped stopping for pedestrians in cross-walks with green lights,” Carney explained. “I was caught off-guard.”
Carney refused to disclose the financial terms of the deal but described the sums involved as “vast and unholy.”
“This makes that pretty Citi deal to buy Pandit the bandit look like chump change,” he said.
Carney went on to describe the buyout of SuperMogul as “hostile in a friendly way.” He said the combined sites would be able to take advantage of "synergies, energies, silos, buckets, all that good stuff."
One analyst described his remarks as “demented,” noting that SuperMogul was already owned by DealBreaker’s parent company. “I don’t think you can do a hostile takeover of a non-publicly traded website your company already owns,” said Brock Fantasia.
“They’re just jealous of our innovative M&A stylings, yo,” Carney said.
Hahn joins Bess Levin as a contributing editor of the site.






Posted by , Apr 19, 2007 3:54PM
where's bess??
Posted by RunsWithScissors , Apr 19, 2007 4:05PM
Brock is still alive?
Posted by , Apr 19, 2007 4:08PM
Better question, where has Brock been? Bring Brock back!
Posted by , Apr 19, 2007 4:09PM
another post from the diary of mr. carney?
Posted by Little Island , Apr 19, 2007 4:55PM
Yeah, where is Bess? We want her back. And why is Keith Hahn listed above Bess as a contributing editor? Alphabetical order is no excuse - Bess has been writing for a long time. Give her the credit she deserves.
Posted by Sam , Apr 19, 2007 4:56PM
Didn't Dealbreaker already own Supermogul? I guess your post is a nicer way of saying that Supermogul just never took off. RIP.
Posted by Anon , Apr 19, 2007 5:11PM
People can't read - Bess back on Monday. Site expanding. Different voices. Hands across financial websites. Hooray for everything.
Posted by voiceoftheemployee , Apr 19, 2007 5:12PM
brilliant work, nancy drew!!!
sam, you're better than that, pal....c'mon....
Posted by , Apr 19, 2007 7:27PM
Overrated: Bess
Underrated: Bess on vacation
Posted by Sanjaya's Gone , Apr 19, 2007 7:59PM
Ugh. Keith Hahn is back at Dealbreaker? Say it ain't so. I realize that you guys were in a bind when Carney was hit by that car, but Hahn just couldn't cut it. His posts were completely annoying. This 'acquisition' reminds me of Time Warner / AOL -- and you know what happened there. If you want to lose readers, bring Hahn back. You'll make me spend more time at the WSJ's excellent blog, Dealbook and 247wallst.com.
Posted by Sanjaya's Gone , Apr 19, 2007 8:04PM
And yes, I agree with anonymous 7:27PM. Bess is overrated. Haven't missed her one bit. Her posts are about as entertaining as Keith's feeble attempts.
Posted by RunsWithScissors , Apr 19, 2007 8:30PM
Now that Keith has returned to the fold perhaps he can entice Brock out of whatever hole he has been hiding in...best articles on the DB
Posted by , Apr 19, 2007 9:54PM
sanjaya not only sounds like he's more interested in over-written cliche's but that he's retarded? at 7:59: "keith hahn is back at dealbreaker? Say it ain't so. I realize that you guys were in a bind when Carney was hit by that car, but Hahn just couldn't cut it. His posts were completely annoying." which sounds normal and then at 7:27: "Bess is overrated. Haven't missed her one bit. Her posts are about as entertaining as Keith's feeble attempts." all of keith's post sound the same, to say the least.
Posted by , Apr 19, 2007 9:55PM
anon 7:27: get a clue, douche.
Posted by , Apr 19, 2007 10:08PM
Anon 9:55, while it's cute that you and other female starved readers have developed crushes on one of the few women you interact with (if you can count commenting on her posts as an interaction), you don't need to take out your frustrations of Carney turning down your requests for pictures of Bess on those who haven't tripped and fallen into the same pathetic morass in which you currently wade.
Posted by dh , Apr 19, 2007 10:21PM
people read carney if they care about backdating, not his "humor." they read levin if they want to actually laugh.
Posted by A-mous , Apr 19, 2007 11:30PM
Wow, please take this opportunity to rail against the DB staff...
Gawker gets made fun for moderating its posts, but I guess it avoids angry dribble like this from "authorities" on writing and comedy. Authorities who have such memorable experience as the powerful prose delivered in the pitchbook: "Celestica aquires Jabil" in 3 Acts and comedic prowess that has extended to making many an associate laugh through a botched DCF. Able critics, comedians, gentlemen and scholars all...
I always thought the point of a blog like this was to add a little something extra to the news - some personality, some take on stories, anything entertaining. It's not DealBook. I mean did you guys get lost or forget your Journal online subscription passwords?
I do realize that many of you are busy working hard and playing harder, and that when you're nailing down the final touches on a model that can change the very landscape of the EMS industry you don't have time to fucking read polysyllabic words. Let the English majors read things, and hang out with members of the opposite sex. Yeah.
Keith - good job, look forward to more posts. Bess, come back from Waziristan safely.
And hey, at least a lot of these repressed folk are a.) reading the site and b.) commenting.
Posted by tm , Apr 20, 2007 9:28AM
At the risk of being called the favorite insult of db readers, a "douche", I have to agree with the majority here, KH's style is annoying at best. He writes Tom Wolfe-esque manifestos over topics that couldnt carry two paragraphs, let alone his 9. Remove him please.
Posted by , Apr 20, 2007 9:29AM
A-mous is right, you people need to chill out or stop reading this site.
Posted by , Apr 20, 2007 9:49AM
tell us where bl really is