Our more fashionable little sister site, Fashionista.com, noticed today that Esprit is on the hunt for a small, high-end brand to buy. Despite its powerful earnings and impressive performance of its stock—Bloomberg notes that it is the best performing stock on the Hang Seng index in ten-years—the company’s executives feel the brand lacks a little luxury appeal.

“Even though they sell loads of sportswear to Germany and the rest of Europe, they know they've got nothing on TopShop, H&M, or even The Gap in terms of style cred,” Fashionista writes. “Their hope is to find a company that makes Esprit look better to designers and fashion folk who might, eventually, pair with the line.”

The Fashionista readers have been chiming in with the names of potential targets. Luella and Diane von Furstenberg both seem to be favorites.

What Should Esprit Buy? [Fashionista]