The Sony Blu-ray BDP-S300 player, already flying off the shelves at the speed of irrelevance, is now $100 cheaper, representing one of the fastest price declines in the consumer electronics industry, the Wall Street Journal reports. Whereas the old price of $599 certainly Blu, it’s unclear whether consumers will exactly jump on the less costly device, as it still isn’t as cheap as the equally un-purchased Toshiba HD DVD players which retail for less than $300. The media disc format wars are still in limbo, with Playstation 3 not yet tilting the balance in Sony Blu-ray’s favor, although Hollywood insiders claim that Blu-ray has the most support thus far.
Sony Lowers Price Of New Blu-ray Player [Wall Street Journal]
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Consumer/Retail
If you drop the price of a gadget no one is buying, does it make a sound?
By Keith HahnComments (2)
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Insiders seem to fail to grasp that neither format is seeing anything resembling major adoption by consumers. A High Definition hardcopy format is moot in the face of HD pay downloads, which the industry is racing towards.
everyone thinks the consumer product adoption cycle is getting shorter, but its just not. and HD movies aren’t a game changer like HD TV is, though HDTV’s actual take-up rate is pretty low.
Conusmers don’t seem to be clamoring for downloads of movies yet – it’s too difficult to get downloads to the summer home and into the car.