The Sony Blu-ray BDP-S300 player, already flying off the shelves at the speed of irrelevance, is now $100 cheaper, representing one of the fastest price declines in the consumer electronics industry, the Wall Street Journal reports. Whereas the old price of $599 certainly Blu, it's unclear whether consumers will exactly jump on the less costly device, as it still isn't as cheap as the equally un-purchased Toshiba HD DVD players which retail for less than $300. The media disc format wars are still in limbo, with Playstation 3 not yet tilting the balance in Sony Blu-ray's favor, although Hollywood insiders claim that Blu-ray has the most support thus far.
Sony Lowers Price Of New Blu-ray Player [Wall Street Journal]
Posted by Lee D, Jun 04, 2007 11:58AM
Insiders seem to fail to grasp that neither format is seeing anything resembling major adoption by consumers. A High Definition hardcopy format is moot in the face of HD pay downloads, which the industry is racing towards.