• 25 Jul 2007 at 5:21 PM
  • Apple

Apple’s Earnings, Steve Jobs’s Final Solution to the Button Question

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apple.jpgApple reported a 92 cent/share profit for its fiscal third quarter, easily beating the Street’s forecast of 72. AAPL also surpassed sales expectations of $5.285 billion to hit $5.41 billion. The company earned 54 cents/share and $4.37 billion in revenue in last year’s Q3, so this would be better. Jobs, et. al., shilled 9.815 million iPods (a 21% increase) and 1.764 million computers (a 33% percent increase), but a mere 146,000 iPhones, a number that meant basically nothing for earnings but scared investors into knocking shares of Apple down 6%.
In other AAPL news, Steve Jobs, was profiled this morning in a WSJ article about Mock Turtleneck’s “decades-long campaign against buttons.” This is not a joke. A caption for an accompanying video reads: “A look at Steve Jobs’s history of antibutton ideology.”
Apple Profit Easily Beats Estimates On Mac, iPod Sales [CNBC]
Hide the Button: Steve Jobs Has His Finger on It [WSJ]
Apple Profit May Rise; Analysts See IPhone Slowdown [Bloomberg]
Finally, Apple’s iPhone Lowdown [thestreet.com]
Apple Calls Trade Heavily Ahead of Report [WSJ]

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    Comments (5)

    1. 1
      Posted by Man | July 25, 2007 at 5:47 PM

      AT&T reported 146k iPhone activations; that’s not the same as Apple selling 146k iPhones. They sold 270k (including those sold through AT&T). Also, your second paragraph is incredibly confusing. Closing at $137.3 before being halted when? Opened at $130 and back up to $136 when?
      If you mean, they closed at $137.26 today and are up to $145 in after hours as of now, you’d be correct.
      Attention to detail!

    2. 2
      Posted by DayNovo | July 25, 2007 at 5:49 PM

      While the results came in at the higher end of expectations, they do reinforce Apple’s reliance upon the Jobs machine.
      For more consideration click:
      http://sneakybusiness.typepad.com/sneaky/2007/07/apple-earning-1.html

    3. 3
      Posted by BayAreaGuy | July 25, 2007 at 8:33 PM

      I can understand and sympathize with your wanting to take down Mock Turtleneck a few notches, most of us would love to see that, but this item not only doesn’t do the job, it’s pretty lame and disappointing. Mouse buttons? Game over — he lost that war, the latest Apple mice have 5 buttons and a scroll wheel. Couldn’t you have reminded us about something more pithy, like the stock backdating? Or how when the iPod first came out he swore in a rage that iTunes would nevah, evah, run on Windows? Or at least get your facts straight (see Man entry above)? I mean, c’mon Beth…

    4. 4
      Posted by Anonymous | July 25, 2007 at 11:50 PM

      5:47– i think that’s what she did mean.

    5. 5
      Posted by Anonymous | July 25, 2007 at 11:52 PM

      also, it’s actually pretty hilarious…no need to “take down” mock turtleneck. he does it himself. and the jouranl thought so too. bay area idiot.

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