The latest Intel print ad for the Core 2 Duo processor features several large black guys posed in pre-prostration to a nerdy white overlord who looks like an extra from a bad Dockers commercial. Is the ad racist or are people reading into this too much? A common misreading of ‘bent over black guys overseen by complacent white dude’ imagery is to think that it’s racist. Would the ad have made more sense if Intel used Chinese swimmers?
Also, any ideas on where this ad was focus tested (Intel’s Andersonville HQ)? Intel probably just figured that only one of the people in the picture would be buying products with its new high-end chips anyway. That person of course, is the guy who finishes first in the race.
Enter your caption below!
The Union and Confederacy have been uncivilly vying over Intel’s share price (Nasdaq: INTC) which has ranged in daily trading to up over 1% to down 1.5%.
Intel Ad Might be Racist, but Boy Does It Make Me Want a Core 2 Duo [Gizmondo via Fark]
Intel under fire for ‘racist’ ad [The Inquirer]
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Caption: “Dark Energy: The Power of the Future”
Andersonville as in notorious Civil War POW camp Andersonville? Did KH major in history or something?
That’s as racist as Aunt Jemima and Uncle Ben.
“Office Computers Sold and Replaced with Swimmers: Is 200M Butterfly the new Minesweeper?”
The white guy looks a bit like timmyyy sykes
This should be the cover of his next book!
An American Plantation
How I made $2 million as a Slave Operator
Caption: Farts: A Renewable Energy Source.
The black guys are not swimmers, they’re sprinters. The ad would be completely uncredible if they used six white sprinters.
INTEL
Multiply Your Computing Power
Maximum Power Over Slaves
“Also, any ideas on where this ad was focus tested?”
Dallas, TX
I think he was just saying Chinese swimmers because they are scary beyond all reason…
“Get ready AMD, the A$$Fu@king is about to begin.”
anoners: let me guess, you have a great personality
BSD @2:08 = nicely done.
Ben Johnson’s loving it
Caption: “Intel: Reinforcing stereotypes to maximize your power.”
Massah: The chip driving the future, optimizing business performance by forcing all the little, worthless parts to do its job.
“Molasses! For Rum! For Core 2 Duo Microprocessors!”
“Look at them…they love it”
Intel: All the Speed, Three-Fifths the Price
or just working off the fact that every person white/black/blue/etc knows that the fastest sprinters in the world are mostly all black, even though no one has the cajones to admit it
(likely out of fear that al sharpton/jesse jackson will drop the race card, which in actuality they probably would/will)
“Lift that barge … tote that bale … execute multiple computing tasks with lower cooling costs in the Mississippi mud …”
due to our supplication to Rev. Jackson, we are ensuring diversity in our ads.
- The Intel Mgmt.
“We welcome our new white overlords”
Intel: We’re not fags; we just like homoerotic imagery
Well they always said the Black man constantly gets fucked by the white man, these guys are just waiting in the receiving position. However I’m sure the white guy would love to be the one in the receiving position………..wait what was the question again?
The new core 2 duo processor, it’s stronger than six negros.
If it’s true that blacks excel at sprinting, why is it wrong to show that whites excel at, say, management? Pretty much everyone knows (but is too chickenshit to admit it) that blacks make good sprinters and whites make good managers, businessmen, financial analysts, scientists, etc.
Did anyone else notice that the white dude has a woodie?
(I swear I’m not gay.)
Come on, just because you read Beloved back in AP English doesn’t mean bent over black dudes + satisfied white guy = racist.
One out of every seven of our customers WON’T lose a contact lens this week.
anon 4:22, not cool, not COOL.
Looks like the sprinters are lining up to play a rousing game of either red rover or smear the queer.
Also, any ideas on where this ad was focus tested?”
Dallas, TX
Posted by: BayAreaGuy
——————————–
Oh come on now. Dallas has almost as many black people as the entire state of Connecticut.
It runs like he just stole a loaf of bread.
“With Intel inside, you don’t even need a bullwhip.”
I think it’s saying: having Intel is like all of your employees being black. It’s racist against non-blacks.
Intel Core Duo: Able to promote shameless stereotypes with or without our pointy hoods on.
Seriously people. They were just saying the processors are fast. Why do people have to read such hateful things into everything? There was no malintent. And to the uncool racist dude…ignorance and hate…thats what little minds are made of.
As a white man, I am also offended. First we can jump and now we can’t even run? WTF?
Why couldn’t they use multi cultural sprinters?
And why aren’t they looking face up like they’re about to race?
because you’re racist.