DealBreaker’s probing coverage into the search for a name of News Corp and NBC Universal’s online video JV is over. The two companies finally put that billion dollar brain-trust to work and came up with a name that is bound to draw viewers and admirers alike.
The winner – Hulu. Hulu. We’re serious. Hulu – the result of a five month search. Hulu – when you get punched while trying to say the word “Hula.” Hulu – the lieutenant commander of the Enterprise when everyone has a cold. Hulu – how George Bush mispronounces the first two syllables of the folksy word “hullabaloo.”
It took the ad wizards five months to “capture” the spontaneity and child-friendly assonance of hip techie names like Lala, Tinkie-Winkie, Joost, Wii, WiiWii, Yahoo, Belo, PooPoo, Lyondell Chemical Company and Fuchs Petrolub AG*.
Conclusion - Either the marketing team is borderline retarded or it took Rupert this long to shout “Hulu” out his window during a storm in which he thought the Nothing was consuming the remnants of Fantastica and the Ivory Tower in which the childlike empress resides (which has been our theory all along).
The new site is going to begin invitation-only beta testing in just two short months. It is expected to launch in 2130.
News Corp and NBC Universal name video site Hulu [Yahoo Finance]
*There is a company that makes lubricants called Fuchs (we had to reprint it to believe it)
Posted by , Aug 29, 2007 3:28PM
Thank you for confirming that Fuchs Lube co actually exists as my first thought was to initially throw the bullsh!t card. Amazing.
Posted by PBateman , Aug 29, 2007 3:36PM
Who are the ad wizards who came up with this one?
Posted by JT , Aug 29, 2007 3:45PM
Likely the same sh!t-throwing monkeys that came up with Global Alpha's stock picks
Posted by , Aug 29, 2007 3:47PM
That would be Fantasia, not Fantastica.
Posted by Lee D , Aug 29, 2007 4:21PM
"the marketing team is borderline retarded"
Um, hello, it's a marketing team. Thus your sentence is somewhat redundant.
Posted by KH , Aug 29, 2007 4:24PM
You're half-right Anon -
"The English translation of the book calls the magic land "Fantastica," but "Fantasia" (as used in the film and television adaptations) is a closer translation of the original German "Phantásien."
I always get it mixed up with the book (which is better!)...
Posted by , Aug 29, 2007 6:24PM
Thanks KH. All I know is that I'm still not over that horse drowning.
Posted by Techguy with a twist , Aug 29, 2007 9:03PM
I guess, I will never even come close to loading Hulu into my world, not now, not ever from the look of things, when there exist so many security leaks and flaws on my IE Video browser(wmplayer). It is sad but I have become a pessimist of on-line security.
Posted by inIT4the$ , Aug 30, 2007 11:01AM
does anyone else think the Childlike Empress is smokin'. And before you say anything, she's child-like, not a child.