Sports Illustrated Market Indicator

By

Sports Illustrated Swimsuit Issue.pngThe markets have been off to a rocky start this year but maybe the bulls can breath a sigh of relief now that the Sports Illustrated Swimsuit issue is on the newsstands with Marisa Miller on the cover. The folks over at Bespoke Investment have run the numbers and created a Sports Illustrated Swimsuit Issue Indicator. As it turns out, having an American on the cover is a bullish indicator.
“Over the last 30 years, an American has appeared on the cover of the annual Sports Illustrated Swimsuit Issue in 15 different years,” the Bespoken write. “The average performance of the S&P 500 during those 15 years is a gain of 13.9% with 13 positive years (87%). Of the fifteen years where no American appeared on the cover, the S&P 500 has averaged a gain of only 7.2% with 11 positive years (73%).”
The shorts should hope for Spanish speaking cover models. Issues featuring models from Argentina, Mexico and Spain all saw losses for the S&P 500 that year.
(Oh, and click image for a bigger version of the cover.)
2008 Sports Illustrated Swimsuit Issue: It’s Research! [Think Big via Eddy]

    Sign up for the Dealbreaker newsletter

    Subscribe to our free daily email and get breaking news, financial headlines, commentary, and analysis from Dealbreaker.

    — Advertisement —

    Comments (31)

    1. 1
      Posted by Anonymous | February 12, 2008 at 3:51 PM

      Czech Republic returns 14%…

    2. 2
      Posted by Anonymous | February 12, 2008 at 3:51 PM

      slim body big but not too big boobs, omg, i have to go home now

    3. 3
      Posted by Anonymous | February 12, 2008 at 3:53 PM

      34D-23-35, 5’8″ 110lbs my god that is perfection

    4. 4
      Posted by chris | February 12, 2008 at 4:04 PM

      Intelligent design folks should show her as Exhibit A. No way evolution stumbled along and produced that – clearly the work of a supreme being.

    5. 5
      Posted by Ramblin' Wreck | February 12, 2008 at 4:15 PM

      I don’t know, as much as I agree w/ 3:51 and 3:53, 1 out of 6 billion could easily be explained by chance.

    6. 6
      Posted by Yo! | February 12, 2008 at 4:15 PM

      slightly off topic, but…
      http://www.dailymail.co.uk/pages/live/articles/news/worldnews.html?in_article_id=513820&in_page_id=1811

    7. 7
      Posted by Erin | February 12, 2008 at 4:18 PM

      @4:04 PM
      Really? Chris, but did intelligent design produced you too? That can’t be same intelligent design that produced her, unless it went dumb by the time they got to you. ;-)

    8. 8
      Posted by Anonymous | February 12, 2008 at 4:21 PM

      i am having lustful thoughts, i must repent

    9. 9
      Posted by Prone to Hyperbole | February 12, 2008 at 4:21 PM

      4:15:
      That may be the most awesome thing I have ever seen in my life!!!

    10. 10
      Posted by Anonymous | February 12, 2008 at 4:32 PM

      @4:15 woah that can’t be real

    11. 11
      Posted by Anonymous | February 12, 2008 at 4:40 PM

      KLW, and how do you know…….

    12. 12
      Posted by Exponential growth... | February 12, 2008 at 4:40 PM

      I don’t know about a bullish stock market, but after seeing that cover I know that she’s made something rise…

    13. 13
      Posted by Anonymous | February 12, 2008 at 4:43 PM

      I can’t stop picturing that indian body builder nailing it.
      And for some reason it really turns me on. Is that normal?

    14. 14
      Posted by Bulging Bracket | February 12, 2008 at 4:46 PM

      Marissa – daaaamn. That is all.

    15. 15
      Posted by Anonymous | February 12, 2008 at 4:49 PM

      no you are most likely a borderline personality

    16. 16
      Posted by I gots to know! | February 12, 2008 at 4:50 PM

      After seeing that cover, I’m gone from being short to extra long… Is that normal?

    17. 17
      Posted by cliche but well worth it | February 12, 2008 at 4:51 PM

      best. post. ever.

    18. 18
      Posted by GAnalYst | February 12, 2008 at 4:59 PM

      There’s no accounting for taste.

    19. 19
      Posted by GAnalYst | February 12, 2008 at 5:00 PM

      I prefer Tanner anyday.

    20. 20
      Posted by To The Hilt | February 12, 2008 at 5:01 PM

      @ KLW
      so you work at a tanning salon? you’re a hairdresser? you work for hooked on phonics?

    21. 21
      Posted by R. Paul | February 12, 2008 at 5:10 PM

      I’d like to wider the spread on those assets babay

    22. 22
      Posted by Anonymous | February 12, 2008 at 5:12 PM

      Merchandising?

    23. 23
      Posted by Calgary Schmooze | February 12, 2008 at 5:22 PM

      Marisa made my igloo melt.

    24. 24
      Posted by Nominate me | February 12, 2008 at 5:25 PM

      I see that stuff and can’t fight the urge to turn my wife into the $6 million woman.
      How I present the “Marissa Miller makes me want to turn you into the Bionic Woman” conversation I haven’t worked out yet.

    25. 25
      Posted by pp5-1doodoo | February 12, 2008 at 5:26 PM

      i think the lil’ guy in the @4:15 link is related to this one:
      http://www.youtube.com/watch?v=qyMgyn6V4yI

    26. 26
      Posted by Yo! | February 12, 2008 at 5:30 PM

      Morgan Stanley executive Jerker M. Johansson is the leading candidate to become the chief executive of UBS AG’s investment banking operation, according to people familiar with the matter.
      Jerker Johansson – can we please have some fun with this name?

    27. 27
      Posted by Anonymous | February 12, 2008 at 5:36 PM

      What brings a pr person to db, boredom?

    28. 28
      Posted by Anal_yst | February 12, 2008 at 5:40 PM

      @ 5:36…their friend/roomate/etc being a writer?

    29. 29
      Posted by R. Paul | February 12, 2008 at 5:53 PM

      Cathy @ KLW is super hot

    30. 30
      Posted by Anonymous | February 12, 2008 at 5:56 PM

      Klw is the easy roommate?

    31. 31
      Posted by Ben | February 13, 2008 at 8:25 AM

      Arghh Arghh

    Leave a comment

    You can log in with your account or comment as a guest below.

       or