When we learned this morning that Citi CEO Vikram Pandit had announced at 5:03 this morning that the financial giant was adopting "Citi Never Sleeps" as its new company motto, we immediately began anticipating the new advertising campaign that Citi will doubtlessly unveil.
And then we decided we couldn't wait for Citi. Pandit's got a lot on his mind, and the bank is strapped for capital. Why not devise an advertisement for the bank? You know, just to help out. Of course, we may understand the concept of eternal insomnia slightly different from Citi, which imagines that ‘Citi Never Sleeps’ conveys the image of a bank with "boundless energy to serve customers.”
Our Citi ad after the jump.
Posted by diablo , May 07, 2008 3:18PM
They took the video down, that was fast.
Posted by John Carney , May 07, 2008 3:24PM
It's back.
Posted by guest , May 07, 2008 3:27PM
awesome.
Posted by blndebnker , May 07, 2008 3:29PM
boooo I can't see it from work. Stupid firewalls.
Posted by guest , May 07, 2008 3:32PM
That's terrible. It's so depressing and suffused with an overpowering gray that blots out the sun. It sucks the joy out of you and leaves an empty husk of what used to be your life.
Kind of like working at Citibank.
Posted by Anal_yst , May 07, 2008 3:33PM
Damnit you beat me to the fight club reference (not that it was exactly a stretch)
Posted by mrpink , May 07, 2008 3:42PM
That is HILARIOUS... LOL
-mrp
Posted by guest , May 07, 2008 3:45PM
Bess/Carney
You should spoof the Hillary 3:00 AM phone call ad.
Posted by guest , May 07, 2008 3:51PM
This is the real video of Vikram when he
was student somewhere in India
http://www.youtube.com/watch?v=gXtUT36lI0w
Posted by GinNTonic , May 07, 2008 4:02PM
Carney, are you going to get a copy of Forbes Life Executive Woman or not? http://www.bankersball.com/2008/05/06/the-ladies-of-banking-and-law/
Posted by guest , May 07, 2008 4:02PM
@ 3:45, you should get in your time machine and hit LAST MONTH, and then it might be funny.
Posted by guest , May 07, 2008 4:04PM
Is Citi now the bank for tweakers?
Posted by guest , May 07, 2008 4:11PM
Alternatively, "Citi Never Sleeps" conveys the image of Pandit in a bath robe at 3 am, pacing, smoking cigs, with Cheeto cheese dust wiped on the front of his undershirt...pondering a mountain of shareholder lawsuits, destroyed shareholder value and brand equity.
I wouldn't sleep either, I can only imagine the nightmares.
Posted by BSD , May 07, 2008 4:13PM
What do you mean now? Think of when the slogan was originally launched...
Posted by guest , May 07, 2008 4:15PM
Citi backwrds is "I tic"......
Posted by guest , May 07, 2008 4:18PM
If Citi merged with the Downy Fabric Softener group the people answering the main corporate number would say, "Citi Downy"
Posted by NotNasser , May 07, 2008 4:48PM
So what do you people have against Frank Sinatra, otherwise and appropriately known as the Chairman of the Board.
Didn't Frank used to talk about the City that never sleeps?
He meant Hoboken?
Posted by guest , May 08, 2008 12:15AM
Thats what sub-prime nightmares will do to you
Posted by guest , May 08, 2008 4:26AM
Citi. Wer're are not asleep.
Posted by guest , May 08, 2008 8:36AM
I want to wake up in the citi that never sleeps?
Posted by guest , May 08, 2008 10:06AM
This isn't new. Bank when it was Citibank, the slogan was "The Citi never sleeps".
Posted by guest , May 08, 2008 10:11AM
Am I the only one bored with this thread? Can't believe how much mileage its getting.
Posted by guest , Jan 25, 2009 10:28PM
do you know whY? "Citi never sleeps."
No, Why?
Because It has "too many" problems. No wonder it can never sleep.
CitiBank gave us this hint about their troubles a long time ago and they came out with their catchy slogan to re-introduce recently. - CITI
NEVER SLEEPS - of course,
At this time (January 2009), we do not have any control over the situation - so - some of us can only do is "laugh"
Posted by guest , Aug 12, 2009 11:27AM
What do you mean Citi Never Sleeps?
Looking at my statements in 2008, a more appropriate logo would be "Citi in a Coma"