Citigroup, video

Citi Never Sleeps: The Ad Campaign

citilog.jpgWhen we learned this morning that Citi CEO Vikram Pandit had announced at 5:03 this morning that the financial giant was adopting “Citi Never Sleeps” as its new company motto, we immediately began anticipating the new advertising campaign that Citi will doubtlessly unveil.
And then we decided we couldn’t wait for Citi. Pandit’s got a lot on his mind, and the bank is strapped for capital. Why not devise an advertisement for the bank? You know, just to help out. Of course, we may understand the concept of eternal insomnia slightly different from Citi, which imagines that ‘Citi Never Sleeps’ conveys the image of a bank with “boundless energy to serve customers.”
Our Citi ad after the jump.


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98 Responses to “Citi Never Sleeps: The Ad Campaign”

  1. diablo says:

    They took the video down, that was fast.

  2. John Carney says:

    It’s back.

  3. guest says:

    awesome.

  4. blndebnker says:

    boooo I can’t see it from work. Stupid firewalls.

  5. guest says:

    That’s terrible. It’s so depressing and suffused with an overpowering gray that blots out the sun. It sucks the joy out of you and leaves an empty husk of what used to be your life.
    Kind of like working at Citibank.

  6. Anal_yst says:

    Damnit you beat me to the fight club reference (not that it was exactly a stretch)

  7. mrpink says:

    That is HILARIOUS… LOL
    -mrp

  8. guest says:

    Bess/Carney
    You should spoof the Hillary 3:00 AM phone call ad.

  9. guest says:

    This is the real video of Vikram when he
    was student somewhere in India
    http://www.youtube.com/watch?v=gXtUT36lI0w

  10. GinNTonic says:

    Carney, are you going to get a copy of Forbes Life Executive Woman or not? http://www.bankersball.com/2008/05/06/the-ladies-of-banking-and-law/

  11. guest says:

    @ 3:45, you should get in your time machine and hit LAST MONTH, and then it might be funny.

  12. guest says:

    Is Citi now the bank for tweakers?

  13. guest says:

    Alternatively, “Citi Never Sleeps” conveys the image of Pandit in a bath robe at 3 am, pacing, smoking cigs, with Cheeto cheese dust wiped on the front of his undershirt…pondering a mountain of shareholder lawsuits, destroyed shareholder value and brand equity.
    I wouldn’t sleep either, I can only imagine the nightmares.

  14. BSD says:

    What do you mean now? Think of when the slogan was originally launched…

  15. guest says:

    Citi backwrds is “I tic”……

  16. guest says:

    If Citi merged with the Downy Fabric Softener group the people answering the main corporate number would say, “Citi Downy”

  17. NotNasser says:

    So what do you people have against Frank Sinatra, otherwise and appropriately known as the Chairman of the Board.
    Didn’t Frank used to talk about the City that never sleeps?
    He meant Hoboken?

  18. guest says:

    Thats what sub-prime nightmares will do to you

  19. guest says:

    Citi. Wer’re are not asleep.

  20. guest says:

    I want to wake up in the citi that never sleeps?

  21. guest says:

    This isn’t new. Bank when it was Citibank, the slogan was “The Citi never sleeps”.

  22. guest says:

    Am I the only one bored with this thread? Can’t believe how much mileage its getting.

  23. guest says:

    do you know whY? “Citi never sleeps.”
    No, Why?
    Because It has “too many” problems. No wonder it can never sleep.
    CitiBank gave us this hint about their troubles a long time ago and they came out with their catchy slogan to re-introduce recently. – CITI
    NEVER SLEEPS – of course,
    At this time (January 2009), we do not have any control over the situation – so – some of us can only do is “laugh”

  24. guest says:

    What do you mean Citi Never Sleeps?
    Looking at my statements in 2008, a more appropriate logo would be “Citi in a Coma”

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