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When we learned this morning that Citi CEO Vikram Pandit had announced at 5:03 this morning that the financial giant was adopting “Citi Never Sleeps” as its new company motto, we immediately began anticipating the new advertising campaign that Citi will doubtlessly unveil.
And then we decided we couldn’t wait for Citi. Pandit’s got a lot on his mind, and the bank is strapped for capital. Why not devise an advertisement for the bank? You know, just to help out. Of course, we may understand the concept of eternal insomnia slightly different from Citi, which imagines that ‘Citi Never Sleeps’ conveys the image of a bank with “boundless energy to serve customers.”
Our Citi ad after the jump.