When we learned this morning that Citi CEO Vikram Pandit had announced at 5:03 this morning that the financial giant was adopting “Citi Never Sleeps” as its new company motto, we immediately began anticipating the new advertising campaign that Citi will doubtlessly unveil.
And then we decided we couldn’t wait for Citi. Pandit’s got a lot on his mind, and the bank is strapped for capital. Why not devise an advertisement for the bank? You know, just to help out. Of course, we may understand the concept of eternal insomnia slightly different from Citi, which imagines that ‘Citi Never Sleeps’ conveys the image of a bank with “boundless energy to serve customers.”
Our Citi ad after the jump.
They took the video down, that was fast.
It’s back.
awesome.
boooo I can’t see it from work. Stupid firewalls.
That’s terrible. It’s so depressing and suffused with an overpowering gray that blots out the sun. It sucks the joy out of you and leaves an empty husk of what used to be your life.
Kind of like working at Citibank.
Damnit you beat me to the fight club reference (not that it was exactly a stretch)
That is HILARIOUS… LOL
-mrp
Bess/Carney
You should spoof the Hillary 3:00 AM phone call ad.
This is the real video of Vikram when he
was student somewhere in India
http://www.youtube.com/watch?v=gXtUT36lI0w
Carney, are you going to get a copy of Forbes Life Executive Woman or not? http://www.bankersball.com/2008/05/06/the-ladies-of-banking-and-law/
@ 3:45, you should get in your time machine and hit LAST MONTH, and then it might be funny.
Is Citi now the bank for tweakers?
Alternatively, “Citi Never Sleeps” conveys the image of Pandit in a bath robe at 3 am, pacing, smoking cigs, with Cheeto cheese dust wiped on the front of his undershirt…pondering a mountain of shareholder lawsuits, destroyed shareholder value and brand equity.
I wouldn’t sleep either, I can only imagine the nightmares.
What do you mean now? Think of when the slogan was originally launched…
Citi backwrds is “I tic”……
If Citi merged with the Downy Fabric Softener group the people answering the main corporate number would say, “Citi Downy”
So what do you people have against Frank Sinatra, otherwise and appropriately known as the Chairman of the Board.
Didn’t Frank used to talk about the City that never sleeps?
He meant Hoboken?
Thats what sub-prime nightmares will do to you
Citi. Wer’re are not asleep.
I want to wake up in the citi that never sleeps?
This isn’t new. Bank when it was Citibank, the slogan was “The Citi never sleeps”.
Am I the only one bored with this thread? Can’t believe how much mileage its getting.
do you know whY? “Citi never sleeps.”
No, Why?
Because It has “too many” problems. No wonder it can never sleep.
CitiBank gave us this hint about their troubles a long time ago and they came out with their catchy slogan to re-introduce recently. – CITI
NEVER SLEEPS – of course,
At this time (January 2009), we do not have any control over the situation – so – some of us can only do is “laugh”
What do you mean Citi Never Sleeps?
Looking at my statements in 2008, a more appropriate logo would be “Citi in a Coma”