• 07 May 2008 at 3:15 PM
  • Citigroup

Citi Never Sleeps: The Ad Campaign

citilog.jpgWhen we learned this morning that Citi CEO Vikram Pandit had announced at 5:03 this morning that the financial giant was adopting “Citi Never Sleeps” as its new company motto, we immediately began anticipating the new advertising campaign that Citi will doubtlessly unveil.
And then we decided we couldn’t wait for Citi. Pandit’s got a lot on his mind, and the bank is strapped for capital. Why not devise an advertisement for the bank? You know, just to help out. Of course, we may understand the concept of eternal insomnia slightly different from Citi, which imagines that ‘Citi Never Sleeps’ conveys the image of a bank with “boundless energy to serve customers.”
Our Citi ad after the jump.


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Comments (98)

  1. Posted by diablo | May 7, 2008 at 3:18 PM

    They took the video down, that was fast.

  2. Posted by John Carney | May 7, 2008 at 3:24 PM

    It’s back.

  3. Posted by guest | May 7, 2008 at 3:27 PM

    awesome.

  4. Posted by blndebnker | May 7, 2008 at 3:29 PM

    boooo I can’t see it from work. Stupid firewalls.

  5. Posted by guest | May 7, 2008 at 3:32 PM

    That’s terrible. It’s so depressing and suffused with an overpowering gray that blots out the sun. It sucks the joy out of you and leaves an empty husk of what used to be your life.
    Kind of like working at Citibank.

  6. Posted by Anal_yst | May 7, 2008 at 3:33 PM

    Damnit you beat me to the fight club reference (not that it was exactly a stretch)

  7. Posted by mrpink | May 7, 2008 at 3:42 PM

    That is HILARIOUS… LOL
    -mrp

  8. Posted by guest | May 7, 2008 at 3:45 PM

    Bess/Carney
    You should spoof the Hillary 3:00 AM phone call ad.

  9. Posted by guest | May 7, 2008 at 3:51 PM

    This is the real video of Vikram when he
    was student somewhere in India
    http://www.youtube.com/watch?v=gXtUT36lI0w

  10. Posted by GinNTonic | May 7, 2008 at 4:02 PM

    Carney, are you going to get a copy of Forbes Life Executive Woman or not? http://www.bankersball.com/2008/05/06/the-ladies-of-banking-and-law/

  11. Posted by guest | May 7, 2008 at 4:02 PM

    @ 3:45, you should get in your time machine and hit LAST MONTH, and then it might be funny.

  12. Posted by guest | May 7, 2008 at 4:04 PM

    Is Citi now the bank for tweakers?

  13. Posted by guest | May 7, 2008 at 4:11 PM

    Alternatively, “Citi Never Sleeps” conveys the image of Pandit in a bath robe at 3 am, pacing, smoking cigs, with Cheeto cheese dust wiped on the front of his undershirt…pondering a mountain of shareholder lawsuits, destroyed shareholder value and brand equity.
    I wouldn’t sleep either, I can only imagine the nightmares.

  14. Posted by BSD | May 7, 2008 at 4:13 PM

    What do you mean now? Think of when the slogan was originally launched…

  15. Posted by guest | May 7, 2008 at 4:15 PM

    Citi backwrds is “I tic”……

  16. Posted by guest | May 7, 2008 at 4:18 PM

    If Citi merged with the Downy Fabric Softener group the people answering the main corporate number would say, “Citi Downy”

  17. Posted by NotNasser | May 7, 2008 at 4:48 PM

    So what do you people have against Frank Sinatra, otherwise and appropriately known as the Chairman of the Board.
    Didn’t Frank used to talk about the City that never sleeps?
    He meant Hoboken?

  18. Posted by guest | May 8, 2008 at 12:15 AM

    Thats what sub-prime nightmares will do to you

  19. Posted by guest | May 8, 2008 at 4:26 AM

    Citi. Wer’re are not asleep.

  20. Posted by guest | May 8, 2008 at 8:36 AM

    I want to wake up in the citi that never sleeps?

  21. Posted by guest | May 8, 2008 at 10:06 AM

    This isn’t new. Bank when it was Citibank, the slogan was “The Citi never sleeps”.

  22. Posted by guest | May 8, 2008 at 10:11 AM

    Am I the only one bored with this thread? Can’t believe how much mileage its getting.

  23. Posted by guest | January 25, 2009 at 10:28 PM

    do you know whY? “Citi never sleeps.”
    No, Why?
    Because It has “too many” problems. No wonder it can never sleep.
    CitiBank gave us this hint about their troubles a long time ago and they came out with their catchy slogan to re-introduce recently. – CITI
    NEVER SLEEPS – of course,
    At this time (January 2009), we do not have any control over the situation – so – some of us can only do is “laugh”

  24. Posted by guest | August 12, 2009 at 11:27 AM

    What do you mean Citi Never Sleeps?
    Looking at my statements in 2008, a more appropriate logo would be “Citi in a Coma”

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