Since C's new slogan is “Citi Never Sleeps,” will the firm accordingly be passing out amphetamines to the staff, in case any two-bit reporters plan on doing a little late night undercover work to make sure everyone’s taking this thing seriously? And if so, will the drugs be distributed using the same revenue boosting plan the firm's got going with its unused box seats, e.g. free for higher-ups, market price for peons? Interested parties would like to know.
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Posted by guest, May 08, 2008 9:54AM
a few years ago (maybe 2005) Bear Stearns had an ad campaign that said, "at the end of the day, there is no end of the day...". Clearly the "round-the-clock" campaign isn't always a winner.