CNN To Garrott, Drown iReport Concept In Own Filth

"Hey, I have an idea, let's use "citizen journalists" to reduce our news reporting costs to near-zero and just let the crowd report the news. That's how we are going to tap into this distributed processing thing. Baby, we can fire half the news room, it will be excellent. Fuck this "fair and balanced" crap. iReports, baby. This is better than putting our headlines on T-Shirts. This is unedited. Unfiltered. This is news. Fuck yeah."

CNN iReport posted ~7:15 am:

Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath. My source has opted to remain anonymous, but he is quite reliable. I haven't seen anything about this anywhere else yet, and as of right now, I have no further information, so I thought this would be a good place to start. If anyone else has more information, please share it.

Apple's "categorically denies" the report and the horse it rode in on. Uh oh.

The stock, which took the report seriously for about 15 minutes, threw volatility through the roof and some options players took major profits. Some October puts quintupled in value in a matter of seconds before slipping back to below their original levels.

Chart and more after the jump.

aapl.jpg

Someone, wethinks, is getting a visit from the SEC. And not to collect for the Treasury's rainy day fund either.

Apple Denies Steve Jobs Heart Attack Report: "It Is Not True"
[Silicon Insider]

Steve Jobs rushed to ER following severe heart attack [CNN iReport] (Since removed).

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