From: Dean Ted Snyder
Date: Tue, Nov 11, 2008 at 4:02 PM
Subject: How to refer to our school
Chicago Booth Community,
Our announcement of David Booth’s very generous and powerful vote of confidence in our business school and our rebranding the school The University of Chicago Booth School of Business have been nothing short of historic. The feedback has been as extraordinary as the gift and the naming of the school itself.
To clarify, there are three ways to refer to our school:
*The University of Chicago Booth School of Business
*Chicago Booth
*Booth
The rebranding of the school has empowered us to move away from a generic description, Graduate School of Business or GSB, to Chicago Booth, which has the potential to become a world class brand befitting this world class institution. Our goal is for Chicago Booth to be the best business school in the world and to be recognized as such.
We believe that referring to the school by name rather than by its initials will go a long way in helping us achieve this goal. We would like to elicit your support and help in successfully launching our new brand. When referring to your school, please use The University of Chicago Booth School of Business, Chicago Booth or simply Booth. Please resist the temptation to call the school the BSB or the Booth School of Business.
I am confident that propelled by David’s record breaking gift and the amazing press coverage we’ve already received, your thoughtful stewardship of the Chicago Booth brand will be just what we need to achieve unprecedented levels of broader recognition, familiarity and respect exceeding that of any other business school.
Thanks for your help and support.
Ted

The Spank Booth!
Bess, see you saturday @ Duke. Very excited to hear you speak.
BSB…lol
Bull-shit Booth…lmao…
Back Street Boys
So glad that someone finally could put an end to the highly offensive use of the “Booth School of Business”.
Ted we cant here you with Booth’s cock so deep in your throat!
What’s my motherf*ckin name?
Yes, please don’t confuse the brand name of this brandless pile of academic fraud
Chicago Booth: Beating Off to Clearly False Academic Theories Since 2008
more like booze school of business
06 grad’
Chicago Booth: Because You Didn’t Get Into Wharton
worst….name…ever
I’d rather live in a phone booth than go to that school
Does anybody remember when GSB used to spew all that holier than thou bullshit about how it would never sell its name? Couldn’t have been more than a few years ago. “We don’t need to be like those Kellogg and Wharton clowns, we’ve got an awesome brand.”
Nice job.
Lots of jealousy on the site today.
@2 why’s she going to duke
Ted’s rectum must be really, really sore right now
Who the f cares!
Is that what jack a$$es in power think about all day. Dean Ted Snyder is a tool.
I wonder how many of your grads have f-uped. Possibly more then Harvard?
….now that would be an interesting poll……
I am going to call it BS Booth.
What a fuckstick this Booth guy must be. There are starving babies the world over, but his $300mm needs to make sure that his name is on some buildings and that we continue to get excellent academic research into how efficient markets work.
Chicago is a joke. and with the end of finance industry these guys are done. take you HP12 and go to H&R Block
HBS and Stanford are the only real business schools. And for industries, Purdue, OSU and Michigan. Other schools are scam.
From the school that gives us one of the most arrogant and stupid “theories” ever. Even in its weakest form EMH is dead wrong.
Bitter business professors that couldn’t find a way to beat the market!
It is akin to saying Michael Jordan was a great basketball player because of sheer luck.
What a joke!
Eugene Fama
The University of Chicago Booth School of Business
“The efficient-market hypothesis states that it is impossible to consistently outperform the market by using any information that the market already knows, except through luck.”
http://en.wikipedia.org/wiki/Efficient_market_hypothesis
Great point 19–they should call it the Sally Strothers Booth School of Chicago Business.
Here is his email and contact info, why don’t we all send him some of our thoughts…….
BS Booth is my choice.
Snyder, Edward A.
Title: Dean and George Pratt Shultz Professor of Economics
Department: Dean’s Office
Room: 222
Phone: (773) 702-1680
Fax: (773) 702-2225
Email: tsnyder@chicagogsb.edu
#23 Post your sister’s number too, I think she gave me crabs.
So is the rest of the world still using the portfolio diversification and options theories developed at Chicago?
Thought so. By the way, the last time I checked Wharton fucking blows. What a bunch of East coast nancy boys. You would last 2 minutes in the pits of Chicago.
@25 getting a little teste, aren’t you?
WTF is @2 talking about?
#24 so original……..
@7 JIGGA!
Yes I’m a grad, will that be a table or a Booth sir?
Stanford has without a doubt put out the worst MBAs of the past several years, it’s not even close. I’d take anyone from Purdue, UNC, Michigan, or even NYU instead.
@21, Wikipedia? Seriously? Not only is Fama is your intellectual superior, but the rest of humanity probably is too.
JO & C Booth
@31
please don’t put Michigan in a group with Purdon’t
@9 and @11, hahaha!
I like to beat off to anime porn in the corner booth at my local library.
- U. Chicago Senior Class President
@21:
It may in fact be true. The issue is its impossible to say what one knows and does not know. The issue is hypothesis testing my friend.
VOL IS KING = Chung is King
@34
You’re right — Purdon’t is a MUCH better school than Michigan.
Booth Application
1.) Are you a virgin?
_ Yes
_ No
* If yes, please proceed with application. If no, we don’t want you as you are over qualified and your sexual experience would intimidate 99.9% of our student pop. Kthx.
Whats the measure of the greatness of a business school the economic theories they espouse, the wealth of their alumni?
If we are just talking about theories then Oxford and the University of Bonn arent too shabby.
As far as wealthy alumni take your pick:
Stanford
Columbia
Universidad Nacional Autónoma de México
I never understood these people that need their names attached prominantly to a building. It seems like some feeble attempt to cheat death. If you originally established the school, library etc. thats one thing but throwing around cash in hopes that a placard on a building will keep your mortal coil around forever shows more in the way of fear than magananimity. [The Schwartzman/Library building being a prominent example of the behavior]. Applauding this is like caring about those celebs. that are celebs. by dint of them being celebs. (Kardashian, Hilton, Mortimer, etc.)…lets add these guys to the list.
Ok my morning rant is done…
-C
2 – If you are correct, please post pictures of BessBess doing her thing at Duke or with the Duke Lacrosse boys…
Ted, are Booth’s nuts salty or sweet?
The guy donates a barillion dollars and the best he gets is “David” in the emails from the dean?
*The Universitaay of Chicago Boof School of Bidness
*Chicago Boof
*Boof
sho nuff
The level of discourse reached a new low with this thread…seemingly well educated individuals from HSB, Booth (I almost said GSB) and other schools have to remind all of us that the greatest error business schools have made over many years now, was to train “professionals” rather than gentlemen. Sad to say, but you hear more class from the oil change guys at your local Valvoline…
Professionals? Like hookers? And how do you train a gentleman?
@41
Why does it have to be so superficial? I don’t think these guys are buying the name, I think their name is put on the school as a way for the school to display a token of their appreciation for the (significant) donation. Maybe, just maybe these guys are thankful for what their business school taught them and are not just in search of ways to extend their legacy. Is that so hard to believe?
@48
Yes, that is so hard to believe.
Bluth School of Business?
I am a famous financier and chose not to get a B school named after me but, rather, have small monuments to myself placed all over the world community.
~ Frank Lightpole
Suck it haters and elitists. It’s likely that every one of you supercilious chimpanzees uses some concept created by the UC.
BS option pricing (Nobel)
Modigliani – Miller (Nobel)
Permanent Income Hypothesis (Nobel)
Rational Expectations (Nobel)
Black’s Leverage effect
Mental Accounting (Thaler)
Fama-French Risk Factors
Momentum (Carhart)
Ever heard of any of this stuff?
That said, Booth as a name still sucks.
@51, silly yet brilliant. Maybe YOU deserve a Nobel Prize in Economics!
Selling the name is the strongest manifestation of the free market ideology and the belief that there is a right price for most things in life! Good to know the school practices what it preaches.
And the best thing is, name us anything, we would still be distinctly what we are.
More resources for research and the flexibility to keep attracting the best students which are likely to be great resourceful alums. Not a bad deal!
My only concern is that though $300MM is the highest individual donation to a b-school, I would have loved a $1B mark. But then, isn’t it a recession?
As for free market and the opposition thereof… we invented it, we will tinker with it, and come up with a version that would all others would be taking as a gospel for few more decades to come. And then we move on to other things, its an evolving world, and as long as you have the brain power and the will to evolve alongwith the changing world, you are fine. Chicago has that, and so we are fine!
By the way, I love cynical criticism. Shows that people love us ;)
Go Chicago!!
@51, brilliant!
lawyer, lawyers everywhere.
http://endofesq.com/?p=507
Somebody search for “Chicago Booth” on Google….its hilarious