• 14 Jan 2009 at 4:30 PM

Another Schrenker Victim

Heritage Wealth Management, LLC, a San Diego firm apparently having nothing to do with everyone’s favorite DB Cooper wannabe is enduring quite a branding thanks to an unfortunate coincidence, namely, the similarity in name to Schrenker’s “Heritage Wealth Management, Inc.
A notice on the San Diego firm’s website informs us:

Please be assured that our company, Heritage Wealth Management, LLC, has no connections or affiliations with Marcus Schrenker, the Indianapolis-based company or its associates.
Heritage Wealth Management, LLC is an independently-owned firm and Registered Investment Adviser registered with the Securities & Exchange Commission (SEC). We are required by law to disclose any and all material affiliations; either with persons or with entities which can be verified here.

Earlier: Today’s Ponzi Trifecta Begins?


Related: There is something rotten in the Heritage Club

Comments (13)

  1. Posted by guest | January 14, 2009 at 4:35 PM

    Pfft. I’ve worked at Citi for the last year and a half. Try explaining THAT name association to clients.

  2. Posted by guest | January 14, 2009 at 4:38 PM

    Same thing happened to my firm. Lehman Brothers Ice Cream. Sucks.

  3. Posted by guest | January 14, 2009 at 4:40 PM

    Apple shares halted. Steve Jobs taking a medical leave of absence until June and leaving Tim Cooke to run things in his absence.

  4. Posted by guest | January 14, 2009 at 4:47 PM

    Have we still not sold out of the “Don’t Short Me Bro” mugs?
    I bet our ABL lender is getting nervous…

  5. Posted by guest | January 14, 2009 at 4:49 PM

    @4
    I think it is time for a 30% off sale. All the other retailers are doing it.

  6. Posted by guest | January 14, 2009 at 4:49 PM

    I guess that poor Scheckner gets sullied too!!
    What about Schmuckler and Schnook?

  7. Posted by guest | January 14, 2009 at 4:50 PM

    There is something rotten in the Heritage Club.

  8. Posted by guest | January 14, 2009 at 4:53 PM

    You might not even get any traffic with 30% off these days. Consumers are educated.

  9. Posted by guest | January 14, 2009 at 4:56 PM

    @8
    That’s true. New swag is 30% off.
    “Don’t Short Me Bro” mugs should be BOGO.

  10. Posted by guest | January 14, 2009 at 4:57 PM

    there are at least 10 RIAs (including the one mentioned here which i can attest is legit) that we do business with that have Heritage in the title, none of which are related to the one in the news. it’s sad but i guess it’s a common name.

  11. Posted by guest | January 14, 2009 at 5:14 PM

    #2 wins.

  12. Posted by guest | January 14, 2009 at 5:19 PM

    @11 Still on severance?

  13. Posted by guest | January 14, 2009 at 7:10 PM

    Too copy didn’t cat

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