• 29 May 2009 at 10:09 AM

Citi Center Landlord Enhancing Building’s Prestige By Not Having Word “Citi” Anywhere Near It

By

Picture 1430.png

To: All New York City Employees
From: Citi Realty Services
Please be advised that effective Monday, June 1, the name and address of the Citigroup Center building will become 601 Lexington Avenue.
Employees will note the newly constructed main entrance on Lexington Avenue, which will be open and operational on Monday. All building employees can continue to utilize all building entrances and turnstiles as usual. All visitors, however, will be required to use the new entrance, where the Security Desk will be relocated.
These changes were made by the building’s landlord, Boston Properties, to greatly enhance the building and reflect its prestigious tenancy.
Please note that for mailing purposes, the address 153 E 53rd Street will remain valid as a secondary address. There is no change required for letterhead, business cards, etc.
Thank you.

Sign up for the Dealbreaker newsletter

Subscribe to our free daily email and get breaking news, financial headlines, commentary, and analysis from Dealbreaker.

— Advertisement —

Comments (29)

  1. 1
    Posted by guest | May 29, 2009 at 10:14 AM

    Definite burn

  2. 2
    Posted by guest | May 29, 2009 at 10:17 AM

    @1- I don’t even think Citi gets that it’s being dissed.

  3. 3
    Posted by Mike_Oxbig | May 29, 2009 at 10:20 AM

    is it just me or is that building made of legos?

  4. 4
    Posted by guest | May 29, 2009 at 10:20 AM

    PWNT

  5. 5
    Posted by guest | May 29, 2009 at 10:21 AM

    When does CitiField become the more prestigious “123-01 Roosevelt Avenue”?

  6. 6
    Posted by guest | May 29, 2009 at 10:22 AM

    Jefferies is the new prestige.
    Learn it.
    Live it.
    Love it.

  7. 7
    Posted by guest | May 29, 2009 at 10:22 AM

    @3 – When I first looked at that picture I could’ve sworn it was a lego building on top of an answering machine.
    Strangely, that is an apt metaphor for ‘Citi’.

  8. 8
    Posted by guest | May 29, 2009 at 10:27 AM

    Citi is an enigma rapped in a riddle and smothered in a nice paradox reduction.
    Bobby Flay. bitches!

  9. 9
    Posted by guest | May 29, 2009 at 10:28 AM

    Also, the official spelling of toxicity has been changed to “toxiciti”.

  10. 10
    Posted by MoneyBoss | May 29, 2009 at 10:29 AM

    Uh, it *IS* a lego building.

  11. 11
    Posted by guest | May 29, 2009 at 10:30 AM

    AAAH #10 you beat me to it!!

  12. 12
    Posted by guest | May 29, 2009 at 10:33 AM

    @5 – ftw

  13. 13
    Posted by guest | May 29, 2009 at 11:00 AM

    Glad there’s that church there. They’re going to need it.

  14. 14
    Posted by guest | May 29, 2009 at 11:05 AM

    How can we be expected to teach children to learn how to read if they can’t even fit inside the building?

  15. 15
    Posted by guest | May 29, 2009 at 11:17 AM

    Thanks Bess. Just the title made me laugh out loud.

  16. 16
    Posted by guest | May 29, 2009 at 11:23 AM

    “to greatly enhance the building and reflect its prestigious tenancy.” By getting rid of the Citi name.
    God I love how dumb that company is.
    Thanks for this Bess, was a great laugh haha.

  17. 17
    Posted by guest | May 29, 2009 at 11:26 AM

    Where is the label pointing out the hobo fortress (made of laundry carts) outside of the church? Walking by “the fortress” at night is some scary shiii – usually rolling about 6 deep

  18. 18
    Posted by guest | May 29, 2009 at 11:28 AM

    @6 Beyond me why people diss Jefferies
    The firm is healthy and bringing in a lot more talent….just seems stupid

  19. 19
    Posted by guest | May 29, 2009 at 11:55 AM

    Evict the mof already!

  20. 20
    Posted by guest | May 29, 2009 at 11:55 AM

    a little too close to home, 19?

  21. 21
    Posted by guest | May 29, 2009 at 11:57 AM

    @21 Naw I don’t work there

  22. 22
    Posted by guest | May 29, 2009 at 12:15 PM

    They should at least give it a name. The LeMessurier Building would be appropriate.

  23. 23
    Posted by guest | May 29, 2009 at 2:01 PM

    So what will the GM building be called?

  24. 24
    Posted by guest | May 29, 2009 at 2:29 PM

    Let the tenant on 56 have have the name and get somebody to steal the “i” so it reads Semens.

  25. 25
    Posted by Tax Chick | May 29, 2009 at 3:09 PM

    @24 The UAW Building

  26. 26
    Posted by guest | May 29, 2009 at 4:08 PM

    “The Phallus Palace”

  27. 27
    Posted by guest | May 30, 2009 at 1:43 PM

    They should consider changing the name of Citigroup to 601 Lexington Avenue. This way they pay nothing for the naming rights and get to escape all the negative history that goes with the Citigroup name. What are all the idiot protesters going to do if they don’t have the Citi name on the building? No one in those crowds seems to have an IQ high enough to figure out the trading operations are downtown.
    - Fixed Income

  28. 28
    Posted by AWESOME | November 10, 2010 at 1:23 AM

    I DONT GET IT!!!!!!!!!!!!!!! alright so on different pictures it is TOTALLY different

  29. 29
    Posted by Bristol Airport Hotels | April 19, 2012 at 11:21 AM

    2x1UId I value the post.Really looking forward to read more. Will read on…

Leave a comment

You can log in with your account or comment as a guest below.

   or