A lot depends on the ability of Chrysler to shove several-year-old refrigerator designs with radial tires glued under them out the plant doors in large numbers for a number of years- or as long as it takes for Fiat to get their designs into production. That, of course, means... advertising and marketing.
Chrysler LLC is preparing to launch a marketing campaign to reassure customers and potential buyers that the auto maker is still alive and expects to bounce back from its bankruptcy filing.The auto maker also will back its ads with a new slew of incentives starting Tuesday, according to dealers who were briefed on the campaign.
Print and TV ads are expected to break as soon as Monday using the tagline, "We're building a better car company....Come see what we're building for you," according to dealers.
We're not sure about you, but we think an American legend like Chrysler can do better. No?
You tell us, what should NewCo's tagline be?
Chrysler Ads Promote Confidence [The Wall Street Journal]
Posted by guest , May 04, 2009 1:10PM
"Love is better the second time around?"
Posted by guest , May 04, 2009 1:10PM
"Did you know our new parent company makes Maseratis?"
Posted by Novice , May 04, 2009 1:12PM
"I'm not dead!" and "But I'm getting better" probably won't work with American audiences
Posted by guest , May 04, 2009 1:13PM
Chrysler: Barack My Ride!
Posted by guest , May 04, 2009 1:17PM
"The New Chrysler lineup: Not quite as horrendous as the Pontiac Aztek!"
EP: you've been on a roll lately.
Posted by guest , May 04, 2009 1:20PM
Chrysler: The original junk in the trunk.
Posted by guest , May 04, 2009 1:21PM
@4 ftw
Posted by guest , May 04, 2009 1:23PM
The Chrylser PT Cruiser: Seemed like a good idea at the time!
Posted by guest , May 04, 2009 1:24PM
if you liked lucas electric, you'll love chrysler!
alternately:
chrysler, now with 30% less suck.
Posted by guest , May 04, 2009 1:24PM
Chrysler: Third times a charm!
Posted by guest , May 04, 2009 1:25PM
'Tis but a flesh wound!
Posted by guest , May 04, 2009 1:28PM
"At Chrysler we stand behind our products - just ask our bondholders"
Posted by guest , May 04, 2009 1:29PM
Chrysler: You wanna call me a Wop to my Face?
Posted by guest , May 04, 2009 1:31PM
LeCar, it's back!
Posted by guest , May 04, 2009 1:34PM
Chrysler: You paid to build it, now you might as well come and buy it.
Posted by guest , May 04, 2009 1:35PM
The Italians once again doing the Germans dirty work.
Posted by guest , May 04, 2009 1:37PM
Chrysler/Fiat: "We're here for our customers....46 weeks a year..."
Posted by guest , May 04, 2009 1:39PM
"No One Comes Close"
Posted by guest , May 04, 2009 1:41PM
"Putting the 'not' back in 'hot'"
Posted by guest , May 04, 2009 1:48PM
The Car Company Lee Iacocca himself couldn't save...
Posted by guest , May 04, 2009 1:49PM
"Weeeeee're baaaaack"!
From the people who brought you the K-car.
Posted by guest , May 04, 2009 1:50PM
Buy Chrysler!
(Or we will unleash the full force of the White House Press Corps against you)
Posted by guest , May 04, 2009 1:51PM
Fix it again, Tony!
Posted by guest , May 04, 2009 1:54PM
How 'bout "Chrysler: The Musical" They can start writing the lyrics to all the sounds the whiny, tinny engines make, then move on to the union and management... I'm thinking Les Miserable time!!!
Posted by guest , May 04, 2009 1:55PM
"Chrysler: we're going to get your money either way, you might as well get a car out of it."
Posted by guest , May 04, 2009 1:55PM
I can see the billboards for "Chrysler: The Musical" now:
"The singing!! The dancing!! The rusting!! "
Posted by guest , May 04, 2009 1:57PM
How 'bout "Chrysler: The Musical" They can start writing the lyrics to all the sounds the whiny, tinny engines make, then move on to the union and management... I'm thinking Les Miserable time!!!
Posted by guest , May 04, 2009 1:58PM
@26... 27 here, great minds think alike!
Posted by guest , May 04, 2009 2:00PM
If politicians are going to have the Italians running our car companies now, can we get them to run our politics as well? It would be fitting to see some porn stars in Congress for a change...
Posted by guest , May 04, 2009 2:01PM
Chrysler: You Paid For it!
Posted by guest , May 04, 2009 2:04PM
@26 here. Thanks for the compliment @27. I sent a youtube vid of Steve McQueen in '68 Mustang 2+2 chasing bad guys in a hot Chrysler from the movie Bullitt but it didn't make it by the dealbreaker screener I guess. It is sad that two generations of financial trading worker bees have never seen the movie "Bullitt" and its mother of all car chases in San Francisco.
Posted by guest , May 04, 2009 2:06PM
Bullitt was a good chase. Got that one on DVD.
Posted by guest , May 04, 2009 2:08PM
"Built with pride (and money we ain't paying back)!"
Posted by american bandersnatch , May 04, 2009 2:16PM
Dulce et Decorum Est, Pro Patri Emptor Chryslerum
Posted by guest , May 04, 2009 2:20PM
Hey @26, 27 again... Yeah, what a movie. Ford's new Bullitt edition Mustang is a sight to see. I had wanted to work for Chrysler back in the '80s even though my family was 100% Ford. Sounds like Ford will be "Last Carmaker Standing" so that will probably be my next purchase: A Mexican built, American marketed Ford Fusion or MKZ.
Posted by guest , May 04, 2009 2:28PM
Do the Fiat cars come with fine corinthian leather?
Pfluger the Union Monkey
Posted by guest , May 04, 2009 2:30PM
Because 30 billion US dollars can't be wrong!
Posted by guest , May 04, 2009 2:30PM
@15 and 17: FTW!
Posted by american bandersnatch , May 04, 2009 2:48PM
I see dead companies.
Operating like regular companies.
They only see what they want to see.
They don't know they're dead.
Posted by guest , May 04, 2009 2:48PM
Bill Hickman (stunt driver from "Bullitt", horn-rimmed glasses in the Black Dodge Charger) also designed the entire "French Connection" chase scene...that guy is (was) bada$$.
And for those who haven't scene "The French Connection", do so immediately to get a glimpse into what New York City will resemble in due time...back to the old days.
Posted by guest , May 04, 2009 2:51PM
FORD = Fix or repair daily
FIAT = Forget it and trash
GM = Gone Mad
OPEL = Other Peoples Evil Labor
Posted by guest , May 04, 2009 2:51PM
how about:
"Maintenance is Job One"
Posted by guest , May 04, 2009 2:52PM
"take it ALL, bitches! or we'll have you audited!"
Posted by guest , May 04, 2009 2:52PM
Roll with the Bam, SUCKA!
Posted by guest , May 04, 2009 3:00PM
America, isn't it about time you added a little Chrysler to your financial crisis?
Posted by guest , May 04, 2009 3:55PM
26 & 27, you should get a room. Or maybe you can settle for the back seat of a Jeep.
Posted by Novice , May 04, 2009 3:56PM
@40 Wasn't the French Connection chase done in the middle of actual Brooklyn traffic?
... if so, that guy's amazing. Also, as part of the package do we get Gene Hackman with his porkpie hat?
Posted by EvilBuzzard , May 04, 2009 4:06PM
Support Public Transit!
Posted by guest , May 04, 2009 4:08PM
The new Big Three...Fiat, the UAW and Obama...oy vey...
Commercial could be a monster truck K Car crushing a Mercedes Tristar and the Cerebrus logo...
Posted by guest , May 04, 2009 4:09PM
The new Big Three...Fiat, the UAW and Obama...oy vey...
Commercial could be a monster truck K Car crushing a Mercedes Tristar and the Cerebrus logo...
Posted by guest , May 04, 2009 4:14PM
Once upon a time, before Jennifer Anniston, there were really good movies made. One was "Bullitt" and another was "The French Connection".
But, to see NYC at its finest, rent "Midnight Cowboy" with Dustin Hoffman and Jon Voight. Ah...those were the days in the City That Never Sleeps.
Posted by NAS Keflavik boi , May 04, 2009 4:27PM
@ 51 -- or "The Warriors" (1979) - NYC at its absolute nadir -- you could buy a brownstone in Park Slope for $5000, but it would have seemed an absolutely insane move at the time...
Posted by guest , May 04, 2009 4:33PM
51 Ah yes. There were actually multiple storefronts on 42 between Seventh and Eighth where you could sell blood or just plasma - opting for the later, would allow you to come back the next day. Bryant Park was a drug den, ditto the triangle where 72 and Bwy cross, which was nicknamed needle park. There were sex clubs everywhere, both straight and gay, including one in the Ansonia Hotel, where condos now go for $2m+.
Posted by guest , May 04, 2009 4:40PM
"Then I took out my razor blade, and I did what God forbade, now the cops are after me, but I prooved that I'm no sissy."
Posted by guest , May 04, 2009 4:40PM
"Then I took out my razor blade, and I did what God forbade, now the cops are after me, but I prooved that I'm no sissy."
Posted by american bandersnatch , May 04, 2009 4:53PM
@ NAS - Escape from New York summed up NYC around 1980. Closing the bridges and tunnels and turning it into a maximum security prison didn't seem that far fetched.
Posted by guest , May 04, 2009 4:53PM
Chrysler: You already bought the company. Now buy the car! (or you ain't getting nuthin' back!)
Posted by guest , May 04, 2009 4:56PM
You saw what we did to the bondholders. But, don't worry - your warranty's fine!
Posted by guest , May 04, 2009 4:57PM
How 'bout those Bavarians?
Posted by guest , May 04, 2009 5:03PM
Chrysler: Still with the most expensive workforce in the industry!
C'mon, it's about the workers, right?
Who's with me?!?!
Anyone? Anyone?
Bueller?
Fry?
Posted by guest , May 04, 2009 5:10PM
Are you my pal..."Mr. American Consumer"? How' bout a Porsche?
Posted by KevinB , May 04, 2009 9:35PM
@36 - Back in university, my friend bought a used Plymouth boat (vinyl bench seats that slept four, a trunk that held a refrigerator, and the old 225 slant-six up front), went to the wrecker's, and bought all the Cordoba badges he could find. Plastered them all over the car, and then would invite girls out for a ride in his 'doba. "Oh, a Cordoba" they would simper, until they climbed into it. "Gee" one girl said "I thought Cordobas were nicer than this." My friend and I were laughing so hard, he nearly drove off the road.
Posted by Finnegan , May 04, 2009 9:45PM
"This time, it's about the car!"
Posted by guest , May 04, 2009 10:17PM
53rd & 3rd man I'm tryin to turn a trick, 53rd & 3rd don't it make you feel sick...Then I took out my razor blade, and I did what God forbade, now the cops are after me, but I prooved that I'm no sissy...
DeeDee Ramone RIP - New Yawk muthafuckis.
Posted by guest , May 05, 2009 8:47AM
@62:
I guess the lack of "rich, Corinthian leather" gave it away?
Sad, dude.
Posted by guest , May 05, 2009 8:48AM
@62:
I guess the lack of "rich, Corinthian leather" gave it away?
Sad, dude.
Posted by guest , May 06, 2009 11:35AM
They have cornered the suck market. Name the new company "Jeep" and highlight the Wrangler. I hope for their sake Fiat has something worthy.
How about: They're italian; if you like pizza, you'll like the Minivan.
Ciao!