A lot depends on the ability of Chrysler to shove several-year-old refrigerator designs with radial tires glued under them out the plant doors in large numbers for a number of years- or as long as it takes for Fiat to get their designs into production. That, of course, means… advertising and marketing.
Chrysler LLC is preparing to launch a marketing campaign to reassure customers and potential buyers that the auto maker is still alive and expects to bounce back from its bankruptcy filing.
The auto maker also will back its ads with a new slew of incentives starting Tuesday, according to dealers who were briefed on the campaign.
Print and TV ads are expected to break as soon as Monday using the tagline, “We’re building a better car company….Come see what we’re building for you,” according to dealers.
We’re not sure about you, but we think an American legend like Chrysler can do better. No?
You tell us, what should NewCo’s tagline be?
Chrysler Ads Promote Confidence [The Wall Street Journal]
“Love is better the second time around?”
“Did you know our new parent company makes Maseratis?”
“I’m not dead!” and “But I’m getting better” probably won’t work with American audiences
Chrysler: Barack My Ride!
“The New Chrysler lineup: Not quite as horrendous as the Pontiac Aztek!”
EP: you’ve been on a roll lately.
Chrysler: The original junk in the trunk.
@4 ftw
The Chrylser PT Cruiser: Seemed like a good idea at the time!
if you liked lucas electric, you’ll love chrysler!
alternately:
chrysler, now with 30% less suck.
Chrysler: Third times a charm!
‘Tis but a flesh wound!
“At Chrysler we stand behind our products – just ask our bondholders”
Chrysler: You wanna call me a Wop to my Face?
LeCar, it’s back!
Chrysler: You paid to build it, now you might as well come and buy it.
The Italians once again doing the Germans dirty work.
Chrysler/Fiat: “We’re here for our customers….46 weeks a year…”
“No One Comes Close”
“Putting the ‘not’ back in ‘hot’”
The Car Company Lee Iacocca himself couldn’t save…
“Weeeeee’re baaaaack”!
From the people who brought you the K-car.
Buy Chrysler!
(Or we will unleash the full force of the White House Press Corps against you)
Fix it again, Tony!
How ’bout “Chrysler: The Musical” They can start writing the lyrics to all the sounds the whiny, tinny engines make, then move on to the union and management… I’m thinking Les Miserable time!!!
“Chrysler: we’re going to get your money either way, you might as well get a car out of it.”
I can see the billboards for “Chrysler: The Musical” now:
“The singing!! The dancing!! The rusting!! “
How ’bout “Chrysler: The Musical” They can start writing the lyrics to all the sounds the whiny, tinny engines make, then move on to the union and management… I’m thinking Les Miserable time!!!
@26… 27 here, great minds think alike!
If politicians are going to have the Italians running our car companies now, can we get them to run our politics as well? It would be fitting to see some porn stars in Congress for a change…
Chrysler: You Paid For it!
@26 here. Thanks for the compliment @27. I sent a youtube vid of Steve McQueen in ’68 Mustang 2+2 chasing bad guys in a hot Chrysler from the movie Bullitt but it didn’t make it by the dealbreaker screener I guess. It is sad that two generations of financial trading worker bees have never seen the movie “Bullitt” and its mother of all car chases in San Francisco.
Bullitt was a good chase. Got that one on DVD.
“Built with pride (and money we ain’t paying back)!”
Dulce et Decorum Est, Pro Patri Emptor Chryslerum
Hey @26, 27 again… Yeah, what a movie. Ford’s new Bullitt edition Mustang is a sight to see. I had wanted to work for Chrysler back in the ’80s even though my family was 100% Ford. Sounds like Ford will be “Last Carmaker Standing” so that will probably be my next purchase: A Mexican built, American marketed Ford Fusion or MKZ.
Do the Fiat cars come with fine corinthian leather?
Pfluger the Union Monkey
@15 and 17: FTW!
I see dead companies.
Operating like regular companies.
They only see what they want to see.
They don’t know they’re dead.
Bill Hickman (stunt driver from “Bullitt”, horn-rimmed glasses in the Black Dodge Charger) also designed the entire “French Connection” chase scene…that guy is (was) bada$$.
And for those who haven’t scene “The French Connection”, do so immediately to get a glimpse into what New York City will resemble in due time…back to the old days.
FORD = Fix or repair daily
FIAT = Forget it and trash
GM = Gone Mad
OPEL = Other Peoples Evil Labor
how about:
“Maintenance is Job One”
“take it ALL, bitches! or we’ll have you audited!”
Roll with the Bam, SUCKA!
America, isn’t it about time you added a little Chrysler to your financial crisis?
26 & 27, you should get a room. Or maybe you can settle for the back seat of a Jeep.
@40 Wasn’t the French Connection chase done in the middle of actual Brooklyn traffic?
… if so, that guy’s amazing. Also, as part of the package do we get Gene Hackman with his porkpie hat?
Support Public Transit!
The new Big Three…Fiat, the UAW and Obama…oy vey…
Commercial could be a monster truck K Car crushing a Mercedes Tristar and the Cerebrus logo…
The new Big Three…Fiat, the UAW and Obama…oy vey…
Commercial could be a monster truck K Car crushing a Mercedes Tristar and the Cerebrus logo…
Once upon a time, before Jennifer Anniston, there were really good movies made. One was “Bullitt” and another was “The French Connection”.
But, to see NYC at its finest, rent “Midnight Cowboy” with Dustin Hoffman and Jon Voight. Ah…those were the days in the City That Never Sleeps.
@ 51 — or “The Warriors” (1979) – NYC at its absolute nadir — you could buy a brownstone in Park Slope for $5000, but it would have seemed an absolutely insane move at the time…
51 Ah yes. There were actually multiple storefronts on 42 between Seventh and Eighth where you could sell blood or just plasma – opting for the later, would allow you to come back the next day. Bryant Park was a drug den, ditto the triangle where 72 and Bwy cross, which was nicknamed needle park. There were sex clubs everywhere, both straight and gay, including one in the Ansonia Hotel, where condos now go for $2m+.
“Then I took out my razor blade, and I did what God forbade, now the cops are after me, but I prooved that I’m no sissy.”
“Then I took out my razor blade, and I did what God forbade, now the cops are after me, but I prooved that I’m no sissy.”
@ NAS – Escape from New York summed up NYC around 1980. Closing the bridges and tunnels and turning it into a maximum security prison didn’t seem that far fetched.
Chrysler: You already bought the company. Now buy the car! (or you ain’t getting nuthin’ back!)
You saw what we did to the bondholders. But, don’t worry – your warranty’s fine!
How ’bout those Bavarians?
Chrysler: Still with the most expensive workforce in the industry!
C’mon, it’s about the workers, right?
Who’s with me?!?!
Anyone? Anyone?
Bueller?
Fry?
Are you my pal…”Mr. American Consumer”? How’ bout a Porsche?
@36 – Back in university, my friend bought a used Plymouth boat (vinyl bench seats that slept four, a trunk that held a refrigerator, and the old 225 slant-six up front), went to the wrecker’s, and bought all the Cordoba badges he could find. Plastered them all over the car, and then would invite girls out for a ride in his ‘doba. “Oh, a Cordoba” they would simper, until they climbed into it. “Gee” one girl said “I thought Cordobas were nicer than this.” My friend and I were laughing so hard, he nearly drove off the road.
“This time, it’s about the car!”
53rd & 3rd man I’m tryin to turn a trick, 53rd & 3rd don’t it make you feel sick…Then I took out my razor blade, and I did what God forbade, now the cops are after me, but I prooved that I’m no sissy…
DeeDee Ramone RIP – New Yawk muthafuckis.
@62:
I guess the lack of “rich, Corinthian leather” gave it away?
Sad, dude.
@62:
I guess the lack of “rich, Corinthian leather” gave it away?
Sad, dude.
They have cornered the suck market. Name the new company “Jeep” and highlight the Wrangler. I hope for their sake Fiat has something worthy.
How about: They’re italian; if you like pizza, you’ll like the Minivan.
Ciao!