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Naked is still working with his designer to tweak the T’s but would like to know what you think of this font. Too much? Just enough? Let’s get into this. Also, it goes without saying but we’ll do so anyway that after the shirts we’ll be doing mugs, mousepads and, if you play your cards right, fleeces.
Earlier: Handbridge Capital Swag, Comin’ At Ya

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Comments (91)

  1. Posted by guest | August 19, 2009 at 10:47 AM

    If you do sweatpants- its on!

  2. Posted by guest | August 19, 2009 at 10:48 AM

    “fleeces”
    YESSSSSSSSSSSSSSSS
    -stevie

  3. Posted by guest | August 19, 2009 at 10:48 AM

    The people demand hats too. Something for casual BBQs on Nantucket.

  4. Posted by merkin capital partners | August 19, 2009 at 10:49 AM

    A little bit too “Santa’s workshop”, for me.

  5. Posted by guest | August 19, 2009 at 10:49 AM

    I’ll take mine sleeveless, please.
    Thanks,
    Charles Gasparini

  6. Posted by guest | August 19, 2009 at 10:50 AM

    @merkin- that’s semen, not snow. what kind of sick santa’s workshop do you work at?

  7. Posted by guest | August 19, 2009 at 10:50 AM

    make it look more abstract – like the Citigroup Arc! That way we can wear the golf shirts into the office.

  8. Posted by NakedShort | August 19, 2009 at 10:51 AM

    @4 thats what I was worried about. Unfortunately Zazzle doesnt offer a font that looks like cum spatter; you are seeing the best avalible option if thats the look we want to go after.

  9. Posted by guest | August 19, 2009 at 10:51 AM

    Guinea T’s please.

  10. Posted by guest | August 19, 2009 at 10:52 AM

    Garamond, or nothing. Keep it simple! Make it look potentially serious!

  11. Posted by guest | August 19, 2009 at 10:52 AM

    I’ll take six pairs of Handbridge Zubaz.
    -CG

  12. Posted by guest | August 19, 2009 at 10:53 AM

    Comic Sans MS + windings

  13. Posted by Perkins Maxwell | August 19, 2009 at 10:55 AM

    I’m with 4. the original font felt like it might actually be used in the logo of a firm; this is trying to hard to play up a joke that the illustration has already done perfectly well.
    Also Bess, can we please please send one complimentary shirt to:
    Bernard L. Madoff
    Inmate #61727-054
    FCI BUTNER MEDIUM I
    SATELLITE CAMP
    P.O. BOX 1000
    BUTNER, NC 27509
    (judging from the descriptions, it sounds like Bernie needed a HB even when TFing DDs to get sufficient friction on his pencil-size wiener, so this should really resonate with him)

  14. Posted by Becky Boot Fan | August 19, 2009 at 10:55 AM

    …anything but Times New Roman. Dat font have bad juju, mon.

  15. Posted by guest | August 19, 2009 at 10:55 AM

    12,
    Are you a 14 y/o female? Surely you’re kidding.

  16. Posted by guest | August 19, 2009 at 10:56 AM

    Font is silly. It should look real. Also, can Hand and Bridge be different colors?

  17. Posted by guest | August 19, 2009 at 10:57 AM

    Times New Roman or Arial def

  18. Posted by NakedShort | August 19, 2009 at 10:57 AM

    @16 No. Its one font/one color for each line of text.

  19. Posted by guest | August 19, 2009 at 10:58 AM

    I totally agree with @10. I want to potentially completely fool some people. This font is too much.

  20. Posted by guest | August 19, 2009 at 10:58 AM

    Bess, you see so many “here is our performance” letters/mea culpas from hedge fund. How about choosing 4 or 5 and making it a poll?
    Maybe, make it between Tudor’s font, SAC’s, AQR’s, Einhorn’s, and whatever font Sam Israel was using on his business card?

  21. Posted by guest | August 19, 2009 at 10:59 AM

    first one better; this lettering looks like it has frozen cum on it

  22. Posted by guest | August 19, 2009 at 10:59 AM

    original font was much better- much more subtle….
    suck my crank

  23. Posted by guest | August 19, 2009 at 11:00 AM

    I think the T’s are still a bit large. Think skeeters for the use of the handbridge.

  24. Posted by guest | August 19, 2009 at 11:01 AM

    I think the hands should look less red-lacquered, more stylized, so it looks like it could be real: more along the lines of:
    http://www.kellyoverton.com/bodywise/interlaced%20hands.gif

  25. Posted by guest | August 19, 2009 at 11:02 AM

    I agree – original font.

  26. Posted by guest | August 19, 2009 at 11:04 AM

    I am just going to whack off on it anyway, so keep the font simple.
    Dennis Kneale

  27. Posted by guest | August 19, 2009 at 11:04 AM

    10 / 19. I agree. Did you see this:
    http://www.ottawacitizen.com/news/Saucy+illicit+sign+points+Constance+charms/1776726/story.html
    I think this is the touchstone.

  28. Posted by guest | August 19, 2009 at 11:06 AM

    Need the original font Bess.
    This version looks like something a hillbilly teenager buys at a truck stop.

  29. Posted by guest | August 19, 2009 at 11:06 AM

    “this lettering looks like it has frozen cum on it”
    nothing gets by you.

  30. Posted by guest | August 19, 2009 at 11:08 AM

    I am dreaming of climbing mountains of frozen semen. Who am I?

  31. Posted by guest | August 19, 2009 at 11:09 AM

    1. Anything but sans serif.
    2. Has anyone approached the Greenlight baby-making unit about a co-branding/marketing agreement?
    3. If it comes in a hoodie, I’ll take two, XL.
    - Bill B.

  32. Posted by guest | August 19, 2009 at 11:11 AM

    I think you should go with a font that a legitimate company would use. (Otherwise, the “capital partners” bit serves no purpose.) The font above makes it look like a shirt you’d buy at Spencer Gifts.

  33. Posted by guest | August 19, 2009 at 11:12 AM

    Also, single color font. Subtle yellow/gold would be perfect.
    -10

  34. Posted by guest | August 19, 2009 at 11:12 AM

    Talvez assim may be a good fit…

  35. Posted by guest | August 19, 2009 at 11:14 AM

    Is this product available for canines as well?
    Dennis Kneale

  36. Posted by guest | August 19, 2009 at 11:14 AM

    Something in bone, with Silian Rail lettering. Or eggshell with Romalian type. Raised lettering, pale nimbus…with subtle off-white coloring and a watermark. Tasteful thickness.

  37. Posted by guest | August 19, 2009 at 11:14 AM

    MASSIVE CLEAVE ON CNBC PLEASE REPORT BL

  38. Posted by guest | August 19, 2009 at 11:15 AM

    sexist much?

  39. Posted by guest | August 19, 2009 at 11:15 AM

    Forget Fleeces, mousepads and coffee mugs. This needs to be on a Snuggie.

  40. Posted by Bess Levin | August 19, 2009 at 11:15 AM

    @23 do you not listen to me when I speak? I said the T’s are being tweaked (they’ll be smaller).
    @20 That’s not a bad idea, perhaps something like this?
    http://dealbreaker.com/2008/11/post-113.php
    @all we’re in agreement that a subtle, professional look is best. we want you sporting this shit in public.

  41. Posted by guest | August 19, 2009 at 11:16 AM

    In these truly shitty times in which we now live, that tee shirt is the best thing I’ve seen in quite a while. Thanks for making me smile again Bess.

  42. Posted by guest | August 19, 2009 at 11:16 AM

    Can we get this in Bone, with a font called Silian Rail?

  43. Posted by guest | August 19, 2009 at 11:16 AM

    10 & 19
    Nuff said.

  44. Posted by Bess Levin | August 19, 2009 at 11:16 AM

    @37 it’s coming. I only have 2 hands.

  45. Posted by guest | August 19, 2009 at 11:18 AM

    Bess, marry me and I will make an honest woman out of you.
    Chaz Gaspazubaz

  46. Posted by guest | August 19, 2009 at 11:18 AM
  47. Posted by NakedShort | August 19, 2009 at 11:19 AM

    Let’s see Paul Allen’s t shirt. Look at that subtle off white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.

  48. Posted by guest | August 19, 2009 at 11:19 AM

    @44
    Tell us more…

  49. Posted by guest | August 19, 2009 at 11:21 AM

    model it after this bitch:
    http://dealbreaker.com/2008/11/post-113.php
    -sc

  50. Posted by guest | August 19, 2009 at 11:22 AM

    10 and 19., possibly Book Antiqua.

  51. Posted by guest | August 19, 2009 at 11:22 AM

    10 and 19., possibly Book Antiqua.

  52. Posted by NakedShort | August 19, 2009 at 11:25 AM

    You guys think all uppercase? All lowercase? Upper to start then lower?

  53. Posted by guest | August 19, 2009 at 11:25 AM

    Please change the font, it looks like a bunch of Sunday Schoolers designed this.

  54. Posted by guest | August 19, 2009 at 11:26 AM
  55. Posted by Anal_yst | August 19, 2009 at 11:27 AM

    Some genius comments here today…

  56. Posted by guest | August 19, 2009 at 11:28 AM

    That font reminds me of weekends with my grandpappy when I was a lad.
    Dennis Kneale

  57. Posted by guest | August 19, 2009 at 11:29 AM

    Apparently Project Runway moved to DB instead of the Lifetime Network.

  58. Posted by guest | August 19, 2009 at 11:30 AM

    52,
    Upper to start, then lower. Again, subtle.
    -Nemesis of Wharton ALLCAPS!

  59. Posted by guest | August 19, 2009 at 11:30 AM

    @35 FTW! I literally spit my Orange Juice up.

  60. Posted by guest | August 19, 2009 at 11:31 AM

    @44 I can lend you mine… and I know how to use it.

  61. Posted by guest | August 19, 2009 at 11:31 AM

    Helvetica. It’s good enough for apple, et al.
    http://www.helveticafilm.com/about.html

  62. Posted by guest | August 19, 2009 at 11:33 AM

    OK here are some fonts:
    AQR’s: looks like Century Schoolbook
    http://www.aqrcapital.com/
    Tudor’s: standard CG Times
    https://www.tudorfunds.com/TUDOR/WEB/me.get?web.home&SSLREDIRECT=a5e07c5bddafbd8848e24e9d551585fab7bf750ac5a705bc931f8c4e5c05fbb7
    Greenlight: Arial
    https://www.greenlightcapital.com/
    SAC: looks like Cambria, italicized
    http://www.careers.sac.com/

  63. Posted by guest | August 19, 2009 at 11:33 AM

    Calibri or Constantina

  64. Posted by guest | August 19, 2009 at 11:34 AM

    Kneale began his career in journalism at the News/Sun-Sentinel in Fort Lauderdale, Fla.
    Kneale holds a degree in journalism from the University of Florida, where he was honored as a distinguished alumni that looks like a bird and a member of the Hall of Fame of the student newspaper, The Independent Florida Alligator.

  65. Posted by guest | August 19, 2009 at 11:35 AM

    Can I have mine in braille so I gets felt up when I wear it?
    CG

  66. Posted by Perkins Maxwell | August 19, 2009 at 11:35 AM

    @62: some awful typographic design at these firms. For god sakes’ stay away from Arial. SAC Capital’s is the best, plus Bess has a crush on Stevie so I’m sure she’d like this. That’s my vote.

  67. Posted by guest | August 19, 2009 at 11:37 AM

    I wish Kneale had tits like those.
    Busta Hymen

  68. Posted by guest | August 19, 2009 at 11:38 AM

    @44 Why exactly do you keep Greg around then? A couple of screengrabs and done.
    Instead he goes and does this:
    http://dealbreaker.com/2009/08/fasbs-new-bank-valuation-chall.php

  69. Posted by guest | August 19, 2009 at 11:38 AM

    Use AQR’s font.

  70. Posted by guest | August 19, 2009 at 11:40 AM

    Changed my mind on what SAC’s font is once I capitalized the S and C. It’s Bookman, not Cambria.
    - #62

  71. Posted by guest | August 19, 2009 at 11:40 AM

    @42 FTW!

  72. Posted by guest | August 19, 2009 at 11:41 AM

    @69… agreed.

  73. Posted by guest | August 19, 2009 at 11:44 AM

    why does the font have snow on it?

  74. Posted by EvilBuzzard | August 19, 2009 at 11:54 AM

    That was just special.

  75. Posted by Last Man Standing | August 19, 2009 at 11:56 AM

    you should make some with text only, without the NSFW logo. that way it will be like the secret DB handshake, only DB readers will know what it is.

  76. Posted by guest | August 19, 2009 at 11:56 AM

    Can we get a slogan maybe?
    Handbridge Capital: Helping Little Guys Do Big Things

  77. Posted by NakedShort | August 19, 2009 at 12:10 PM
  78. Posted by guest | August 19, 2009 at 12:23 PM

    I agree that the logo should be a bit more stylized. Perhaps looking at the designs of Santiago Calatrava will inspire a more abstract version of the design.
    This is an inside joke for christ’s sake…

  79. Posted by guest | August 19, 2009 at 12:29 PM

    @76 – did you really miss ALL of yesterday’s post?
    http://dealbreaker.com/2009/08/handbridge-capital-swag-coming.php

  80. Posted by guest | August 19, 2009 at 12:34 PM

    I think the perspective is wrong on the logo, maybe it needs to be more stylized and subtle. That thing is like hitting the viewer over the head with a hammer.
    Sorry. I do think it’s hilarious and I like version 1.2 best so far, but that logo needs to be completely reworked.
    -Totally incompetent artist

  81. Posted by guest | August 19, 2009 at 12:36 PM

    80th

  82. Posted by Anal_yst | August 19, 2009 at 12:37 PM

    @78
    Calatrava? Seriously? Why not just take the design from the Flinstones?

  83. Posted by guest | August 19, 2009 at 12:46 PM

    83rd

  84. Posted by guest | August 19, 2009 at 12:49 PM

    Bess, beautiful concept. but those melons need to shrink a bit — no HB needed!

  85. Posted by guest | August 19, 2009 at 1:01 PM

    @79 yep

  86. Posted by guest | August 19, 2009 at 1:27 PM

    haha…that’s bess in the t-shirt

  87. Posted by NAS Keflavik boi | August 19, 2009 at 2:46 PM

    wow – I take a coupla weeks off, and suddenly the collective wisdom here are debating a TF Tee shirt logo?? WTF??
    I would lose the “frosted” typeface – I mean, SOME subtlety is called for… LOL

  88. Posted by guest | August 19, 2009 at 3:37 PM

    not a fan of the font. looks like christmas.

  89. Posted by guest | August 19, 2009 at 3:42 PM

    @88 try and keep up. that font was ruled out.

  90. Posted by guest | August 19, 2009 at 9:00 PM

    lose the snow.
    and i agree, the hands need tobe pushing.

  91. Posted by guest | August 19, 2009 at 9:05 PM

    @90 it’s not snow, it’s jizz, and welcome to several hours ago, when it was nixed.

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