From: Duncan Niederauer
Sent: Tuesday, August 18, 2009 2:35 PM
Subject: GAP at NYSE Euronext
As you know, one of the many market benefits we promote to current and prospective listed companies is NYSE Euronext’s global visibility platform. This week, every employee can play an important role in helping one of our listed companies leverage that platform to build its brand.
On Friday, August 21st, NYSE Euronext will help Gap Inc. celebrate its 40th anniversary by encouraging all employees, trading-floor staff and representatives to wear jeans to work. This will be the first time in history our dress code will be relaxed, and we are proud to do so in support of a listed company’s initiative. We anticipate photographers and
news media to be present in and around our building, capturing this brand building effort for the world to see.
In support of our efforts, Gap Inc. will raffle off 50 pairs of jeans to NYSE Euronext employees. Please click here to enter the drawing.
So please join me in taking part in this fun opportunity to sport your favorite pair – preferably GAP brand! — jeans! Your participation is greatly appreciated.
- Duncan

Comments (48)

  1. Posted by guest | August 18, 2009 at 2:59 PM

    w
    t
    f

  2. Posted by guest | August 18, 2009 at 3:01 PM

    There was obviously a GAP in his logic.

  3. Posted by guest | August 18, 2009 at 3:02 PM

    Duncan Niederauer: Oh, and next Friday… is Hawaiian shirt day… so, you know, if you want to you can go ahead and wear a Hawaiian shirt and jeans.

  4. Posted by guest | August 18, 2009 at 3:03 PM

    “”NYSE Euronext’s global visibility platform”"
    In english that means what exactly?

  5. Posted by NakedShort | August 18, 2009 at 3:04 PM

    You know what would go great with a snappy pair of GAP Jeans? Version 1.2 of this shirt:
    http://www.zazzle.com/cr/design/pt-shirt?clone=true&context=rothelle&dz=a927ef75-4285-4aee-859c-5b6202976dcb&pending=true&view=front
    Input from the peanut gallery would be greatly appreciated as I attempt to meld this bad boy into shape.

  6. Posted by Seaman Bodine II | August 18, 2009 at 3:04 PM

    PS.
    This is also being done in conjunction with all of you being fired, and replaced by a GS HFT algo. The jeans should make it easier to move you shit.

  7. Posted by guest | August 18, 2009 at 3:05 PM

    This isn’t Charlotte. Anyone at my firm wearing jeans would be summarily fired.

  8. Posted by guest | August 18, 2009 at 3:07 PM

    Who wants to see me support Victoria’s Secret?
    Dennis Kneale

  9. Posted by guest | August 18, 2009 at 3:09 PM

    that is the gayest email i’ve ever seen, hands down.

  10. Posted by guest | August 18, 2009 at 3:09 PM

    @5
    Jesus Christ, I’m going to get fired for laughing so uncontrollably. That’s the single greatest shirt ever created. Bravo.

  11. Posted by guest | August 18, 2009 at 3:10 PM

    “So please join me in taking part in this fun opportunity to sport your favorite pair – preferably GAP brand! — jeans!”
    how big of a fag does DN feel right now? little fag or big fag?

  12. Posted by guest | August 18, 2009 at 3:10 PM

    @Naked – it’s perfect just as it is.

  13. Posted by Perkins Maxwell | August 18, 2009 at 3:11 PM

    @3: oh, and I almost forgot. Ahh, I’m also gonna need you to go ahead and come in on Sunday, too…

  14. Posted by guest | August 18, 2009 at 3:12 PM

    @5. Lessen the tits. It shouldn’t be so obvious–blend the arms/hands and tits together so that it looks like a standard logo you’d see everywhere, not realizing until a few seconds later the truth.

  15. Posted by Bess Levin | August 18, 2009 at 3:14 PM

    @Naked– re: the gift bestowed on you a few weeks back, are you going to go tit for tat and send me and the Gregster free tees? btw, you are the DB MVP.

  16. Posted by guest | August 18, 2009 at 3:16 PM

    This is great news and a great strategy if my company ever goes public and uses NYSE Euronext’s “global visibility platform”.
    ~Colin Widener
    American Butt Plug Corp.
    College Station, TX

  17. Posted by NakedShort | August 18, 2009 at 3:18 PM

    @14. I realized that the Ts were a little too big at first. The only reason I am hesitant to change is that I had to beg a buddy to ask his fiance to draw that for me. I don’t know if I could handle the embarassment of having to go back and ask this poor girl to already modify something I am sure she was mortified to be drawing in the first place.
    @15 as soon as the design is finalized Santa and/or Hanukkah Harry will deliever a package to DB HQ.

  18. Posted by guest | August 18, 2009 at 3:18 PM

    Greg’s mom would not approve

  19. Posted by guest | August 18, 2009 at 3:19 PM

    PS:
    Make sure you walk in front of the CNBC NYSE floor cam to show off your supportive appreciation of GAP.

  20. Posted by guest | August 18, 2009 at 3:20 PM

    @naked – Love it. I agree with the “slightly more subtle” comment, but want to emphasize the “slightly”.
    Your friend,
    Guest

  21. Posted by guest | August 18, 2009 at 3:25 PM

    @5
    I agree with 14 about toning down the tits, which, as they stand, wouldn’t even require a handbridge. I also think you need a good tagline on the back.

  22. Posted by guest | August 18, 2009 at 3:27 PM

    @Nak Have you thought about the POV? Jus’ saying, though I suppose it’s the one your artist is used to.

  23. Posted by NakedShort | August 18, 2009 at 3:29 PM

    @21
    Tagline: There is no such thing as a short squeeze
    thoughts?

  24. Posted by guest | August 18, 2009 at 3:29 PM

    @18 – That’s Gregs mom on the shirt

  25. Posted by NakedShort | August 18, 2009 at 3:31 PM

    @22 good point. That was the POV chosen by the artist plus I think actually seeing the thumbs as a nice touch. I am attempting to muster up the courage to ask her to reduce the breast size.

  26. Posted by guest | August 18, 2009 at 3:32 PM

    Speedos CELEBRATION next?

  27. Posted by guest | August 18, 2009 at 3:35 PM

    When’s Playboy listing appreciation day?

  28. Posted by guest | August 18, 2009 at 3:42 PM

    How about “Short Squeezes don’t have to suck”?

  29. Posted by guest | August 18, 2009 at 3:45 PM

    @23
    I like it. I’m drawing a blank. Maybe, “Only one thing comes between Handbridge and its assets.” Kind of a rough draft, but you get the general direction.
    -21

  30. Posted by Riskybusiness | August 18, 2009 at 3:56 PM

    NYSE – Making suits and sneakers fashionable since 1792…….

  31. Posted by guest | August 18, 2009 at 4:15 PM

    @5/NS
    That was awesome. I definitely see a market for these.

  32. Posted by guest | August 18, 2009 at 4:16 PM

    “The trick in a short squeeze is to be long.”

  33. Posted by guest | August 18, 2009 at 4:34 PM

    Handbridge Capital – Our people are as important as our positions.

  34. Posted by guest | August 18, 2009 at 4:39 PM

    Handbridge Capital – Providing Fiancing, Gravitational Support and Proper Lubrication since 2009.

  35. Posted by guest | August 18, 2009 at 4:39 PM

    Handbridge Capital – Providing Financing, Gravitational Support and Proper Lubrication since 2009.

  36. Posted by guest | August 18, 2009 at 4:48 PM

    @5 … I’d buy that for a dollar.
    -WW

  37. Posted by guest | August 18, 2009 at 4:56 PM

    Handbridge Capital – Protecting monthly returns even on days in the red

  38. Posted by guest | August 18, 2009 at 5:07 PM

    OK – this is SCREAMING for a contest. Bess? Pretty please with whipped cream on top?

  39. Posted by guest | August 18, 2009 at 5:09 PM

    Handbridge Capital – We Utilize Your Assets

  40. Posted by guest | August 18, 2009 at 5:10 PM

    I LOVE DEALBREAKER!!!!!!!!!

  41. Posted by guest | August 18, 2009 at 5:14 PM

    Handbridge Capital: We Make Lemons Into Lemonade.
    Handbridge Capital: We Enhance Your Assets
    Handbridge Capital: The Harder You Squeeze, the Better the Return

  42. Posted by guest | August 18, 2009 at 5:16 PM

    I love the shirt, but i agree with @14, @20, @21 that subtlety is key.
    I also agree with @38. Bess– contest, please! This is deserving of its own post.

  43. Posted by Bess Levin | August 18, 2009 at 5:18 PM

    @42 you think I don’t know that? I’m waiting to hear back from Naked, who’s busy working with his designer tweaking the image.

  44. Posted by guest | August 18, 2009 at 5:23 PM

    Handbridge Capital – We keep your assets liquid.
    Handbridge Capital provides a healthy liquidity stream.
    HC – IN YOUR FACE!

  45. Posted by guest | August 18, 2009 at 5:23 PM

    Changing the model on Zazzle helps get a real, uh, feel for the shirt. I think “Jamie” shows it off best.

  46. Posted by guest | August 18, 2009 at 5:28 PM

    You and Us = Liquidity

  47. Posted by guest | August 19, 2009 at 3:32 AM

    #44 FTW

  48. Posted by guest | August 19, 2009 at 2:59 PM

    HC: Make the most of your assets

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