harvard_gate1.jpgObviously, bold displays of ostentatious wealth, power, elitism, or exclusivity seem misplaced in the present environment. So much so that one wonders if, some years hence, we might not look back on this period as the “anti-too-big-to-fail” period. Or the “anti-big” period. Or the “anti-too” period. Or just a reactionary spasm of frothing (and highly communicable) anti-crowd rabidity.
Attacks on Goldman Sachs are routine (and quite a bit more potent than in prior years). Warren Buffett is a cheater (haven’t you heard?) Institutions from the Federal Reserve to the Treasury to the SEC have been literally run through with vicious, biting (and potentially well-deserved) criticism from all corners. Just watching these goings on, you would think that, after rising above a certain strata, any inclination towards self-preservation would repress a lust for fame. Or any notice at all. Or… maybe not:

Harvard University, the world’s richest school, licensed its name to a maker of designer clothes to take advantage of a taste for seersucker, khakis, loafers and other “preppy” attire.
The clothing line, labeled Harvard Yard, will be made by New York-based Wearwolf Group Ltd., which licensed the Cambridge, Massachusetts, school’s name through its Verus Group subsidiary, Verus said today in an e-mailed statement. The financial terms weren’t disclosed.

Well, at least they got this last part right. Regardless, we aren’t so sure the timing was well played here…

“Harvard is the ideal — the pinnacle,” Wolf said. “When you think of modern prep, you think of New England and the Northeast. You think campus, quads, and you think Harvard.”

…and Wolf obviously needs to get out more.
Harvard Licenses Clothing Line Amid ‘Preppy’ Upswing [Bloomberg]
Earlier: My Harvard Tie

Comments (20)

  1. Posted by guest | August 6, 2009 at 6:49 PM

    Popping my collar,
    Popping my collar,
    Popping my collar,
    Woooot! Woooot!
    BlackPoint

  2. Posted by guest | August 6, 2009 at 6:49 PM

    Jefferies > Camp Cupcake > parents’ basement > Raymond James > tent in Bushwick > Bank of Amerillwide > Noted Hooker-Fucker Spitzer > FPMITA Prison > Chinese electric chair > UBS > Harvard,
    I’ll be here all week.

  3. Posted by guest | August 6, 2009 at 6:51 PM

    @2: No need to, we’ll be off to PSV. Popping our collars, naturellement.
    BlackPoint

  4. Posted by Seaman Bodine II | August 6, 2009 at 6:52 PM

    I bet they can get Robert Chambers to model.

  5. Posted by guest | August 6, 2009 at 6:52 PM

    Show you pledge card and get 10% off

  6. Posted by guest | August 6, 2009 at 6:53 PM

    EP, you got Harvard envy?

  7. Posted by guest | August 6, 2009 at 6:56 PM

    I’m EP (and I like to hedge within paranthesis), or maybe I’m not….

  8. Posted by guest | August 6, 2009 at 7:06 PM

    Nothing says I am a douchebag like a $200 Harvard Yard shirt. Hope you can pop ze collar, though.
    LPP

  9. Posted by guest | August 6, 2009 at 7:18 PM

    On hip hop performers in 2010.
    Fashionsista

  10. Posted by merkin capital partners | August 6, 2009 at 7:49 PM

    seersucker must be hot in bangalore this Fall.

  11. Posted by guest | August 6, 2009 at 9:14 PM

    Oxford did that 20 years ago. Janitors now wear Oxford t-shirts too; don’t look that “preppy”

  12. Posted by guest | August 6, 2009 at 9:24 PM

    @6, EP went to Harvard. Twice.
    Just sayin’

  13. Posted by guest | August 6, 2009 at 9:43 PM

    @12
    EP Harvard years? Favorite eating place? Just askin.

  14. Posted by guest | August 6, 2009 at 10:42 PM

    Wearing anything with Harvard on it is sexual kryptonite.
    My cleaning lady’s chauffeur’s gardener with syphilis went to Harvard.
    - Carter Pewterschmidt aka Fixed Income

  15. Posted by guest | August 7, 2009 at 2:50 AM

    Will Muff be sporting this gear?

  16. Posted by guest | August 7, 2009 at 4:36 AM

    I can think of a lot better names than harvard yard. You might want to pick a school that is much more known for their undeniable tastes and part sense.

  17. Posted by guest | August 7, 2009 at 4:37 AM

    I can think of a lot better names than harvard yard. You might want to pick a school that is much more known for their undeniable tastes and party sense.

  18. Posted by guest | August 7, 2009 at 8:04 AM

    When the collar goes hoist,
    The panties get moist

  19. Posted by guest | August 7, 2009 at 9:52 AM

    Waste of electronic ink.

  20. Posted by guest | August 7, 2009 at 1:34 PM

    That Yale Thing.

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