Does Lloyd Blankfein Let His Clothes Talk For Him?

blankfeinboxing.pngAccording to the Financial Times, yes, and they’re the secret to Goldman’s success. Unexplored: whether or not the firm would be where it is today if the once “ostentatious and inappropriate dresser” had continued to let his freak-flag fly.

Blankfein is…not the nattiest dresser on the Street; nor is he all roll-up-your-sleeves-and-get-to-work. Instead, he has become a manifestation of sobriety, in a grey or dark two-button, single-breasted suit, medium-width lapels, no trendy touches - and a silk tie with a small geometric pattern.
These are clothes that say: I have nice stuff but it is a background to the real substance of my life. Clothes that do exactly what Blankfein told his employees to do: not spend their bonuses frivolously or too publicly. Clothes that say, “Yes, I may be about to make a shocking amount of money but not by being a financial cowboy.” (You don’t have to agree with this; I’m just translating the look.) They speak softly, and convey a big brain.

Clothes Maketh The Goldman [FT]

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