Earlier this week, Lindsay Lohan filed a suit against E*Trade. The claim? That the baby in the brokerage’s latest commercial was based on her life. Lohan came to this conclusion because the character’s name is Lindsay, she’s referred to as a “milk-a-holic,” and there’s a suggestion that the young one is a man-stealing tramp (she also claimed that though the name “Lohan” is never mentioned, she’s attained first name recognition. Plus, the stuff about the baby being a strung out slut). For the grave offense, Lohan wants the spots pulled, and $100 million for the emotional distress they’ve caused her. Though not trained lawyers in the classical sense, our take was that while it seemed like Lindsay was being a little paranoid (/in need of money, and brilliantly tapping a new revenue stream), that whore-baby was definitely her. To that end, today the Post reveals how your loose Lindsay sausage got made.

The intimate glimpse into the Madison Avenue sausage-making process was provided by an Esquire magazine reporter, who was granted access to meetings at Grey Group as they hashed out the details for the spot. According to internal documents obtained by the magazine, workers at the Fifth Avenue ad company can be seen brainstorming on Sept. 10 about a cutting, but FCC-friendly, word to describe a trollop of a tyke named Deborah.

But less than three weeks later, in a document from Sept. 28, Deborah’s name is crossed out and replaced with “Lindsay,” according to the mag.

On the same page as Lindsay’s name is a slew of sleazy descriptors including “gutter hound,” “fish face,” “rug burn” and “skanky cake.”

When asked if the tramp baby was based on Lindsay, creative director Tor Myrhen said, “Not at all. I don’t think we even thought of it at the time.” Anyway! Let’s roll that tape again.

Comments (27)

  1. Posted by I Lindsied | March 11, 2010 at 10:42 AM

    Isn’t the Lindsey baby with a boy baby in the ad? She is a lezbo so why would she think there is a connection?

    If she wants to try link her name with being a whore or dirty nasty things she doesn’t have to worry, its already there.

    In fact i took a Lindsey this morning and finished the entire paper.

  2. Posted by Anonymous | March 11, 2010 at 10:47 AM

    I would still probably pound her in the a$$ like she was my secretary.

    -UVA grad

  3. Posted by Anonymous | March 11, 2010 at 10:47 AM

    Put a ring on it. The baby that is.

    - Peter Pedophile

  4. Posted by Anonymous | March 11, 2010 at 10:57 AM

    Lindsay gave me asslobsters. There, I said it.

    Clay Aiken

  5. Posted by guest | March 11, 2010 at 11:11 AM

    slore

  6. Posted by Anonymous | March 11, 2010 at 11:12 AM

    “Skanky Cake” is quite simply the best nickname name ever created.

  7. Posted by Tailpipe | March 11, 2010 at 11:12 AM

    Butt-whore – If the advert were for blow instead of e*trade, she might have a shot

  8. Posted by Perkins Maxwell | March 11, 2010 at 11:17 AM

    A certain noted hooker fucker and I are going to have some fun with skanky-cakes next nipple clamp Tuesday.

  9. Posted by CoveredLong | March 11, 2010 at 11:17 AM

    @7 – You can be sure she’d never miss a line.

  10. Posted by Dina Lohan | March 11, 2010 at 11:33 AM

    The ad should have been about me! Look at me!!!

  11. Posted by Anal_yst | March 11, 2010 at 11:43 AM

    $100 mil eh? My god, do you have any idea how much Bolivian marching powder that could buy?!?!

  12. Posted by Lisa | March 11, 2010 at 11:50 AM

    @1 Lohan is bisexual, duh

  13. Posted by pam | March 11, 2010 at 11:51 AM

    is she out of her mind – I never even realized that they said Lindsay until it was brought to my attention. Doesn’t she have anything else to do with her time. E trade I think your commercials with the babies is wonderful – keep up the good work.

  14. Posted by Annie | March 11, 2010 at 11:52 AM

    @2 nobody is interested in your rape fantasy. Check yourself into a prison

  15. Posted by Anonymous | March 11, 2010 at 12:01 PM

    This parrot is no more. It has ceased to be. It has expired and gone to meet its maker.

    http://online.wsj.com/article/SB10001424052748704655004575113872190094934.html?mod=WSJ_business_LeftSecondHighlights

  16. Posted by volatilitysmile | March 11, 2010 at 12:02 PM

    @9 – this is cruel on your part – I read yor little post while eating an apple. It’s such a mess here & now…

  17. Posted by look at me! Look at me! | March 11, 2010 at 12:04 PM

    What a waste of flesh, no one gives a rat ass about Lohan. E-Trade should sue her back for “stupid in public”. There again E-Trade is grinning behind their hand knowing free advertisement is appreciated.

  18. Posted by Anonymous | March 11, 2010 at 12:14 PM

    Long Island trash

  19. Posted by Anonymous | March 11, 2010 at 12:16 PM

    @ 17- You’re right that noone cares. For some odd reason, she thinks people do. She’s bored

  20. Posted by volatilitysmile | March 11, 2010 at 12:26 PM

    @ 19 Designing orange skirts is out of the equation, too. so, what is a has-been trailer park froth with no talent and no vocation to do?

  21. Posted by Anonymous | March 11, 2010 at 12:31 PM

    @ 20- Unfortunately you are right.

    -19

  22. Posted by Jman | March 11, 2010 at 12:50 PM

    hate her, but as always great boobs.

  23. Posted by Anonymous | March 11, 2010 at 1:01 PM

    Ah, the “skanky cake” tag. How I’ve waited for thee.

  24. Posted by flopwedge | March 11, 2010 at 1:04 PM

    I think she and E*Trade got together on this before hand…look at the publicity her stupid suit has brought…….

  25. Posted by judge Sotomayor | March 11, 2010 at 1:12 PM

    @12 But Lindsey’s notoriety really came while she was with Sam. This ad shows the baby not as a bisexual or lezbo but as a dick loving baby addicted to cow milk.

    So I dont see where this ad has anything to do with Lindsey.

    Now if the baby enjoyed cock but was addicted to breast milk. Lindsey might have an argument. Or if the baby has a red bush maybe then we are talking real damages.

    This is a tough case and certainly worthy of much media coverage. Stay tuned.
    -1

  26. Posted by Anonymous | March 11, 2010 at 1:56 PM

    @15 that was written about here yesterday, pls try and keep up.

  27. Posted by Anonymous | March 11, 2010 at 2:28 PM

    I think she should be hired as the spokeswoman for Handbridge Capital.
    Phil F.

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