The scene: You’re at your desk buying, selling, sending asinine IMs to your colleagues and just generally kicking ass and taking names when you get an itch. A stirring, down in your plums. You need to stick your tongue in something sweet or there’s a good chance you might die. You need a cupcake, ASAP.

The internal conflict: Cupcakes are for chicks and pusses. You’re a fucking MAN. How would it look if you were seen eating that little slice of heaven? You’d sooner take estrogen pills, slip into some panties and heels and tell people to call you Stupid Girl and that’s something you’d never do unless asked nicely twice or maybe just once or maybe even voluntarily. But, oh god, you need that sugar so bad you’re gonna burst! BUT HOW?? you ask yourself, nearly on the verge of tears. Cupcakes are inherently a woman thing due to their size so would it be better to just eat an entire red velvet cake in the break room, literally just plow right through it letting the creamy white frosting goodness cascade down your hands and face? Would that man things up a bit? A little but 1) you love how big cupcakes make your hand look 2) you’re watching your weight (it’s beach season and all). There’s also the problem of most cupcake makers using lots of girly colors like pink and skimping on the non-manly ingredients like semen and sweat and gah it’s just too hard! WHAT’S A BOY TO DO??

The Solution: Enter David Arrick. He was laid off from his Wall Street gig and with the time on his hands, solved your problem. David, too, realized that eating cupcakes sent a message you didn’t want to send, so he for real came up with a company called “Butch Bakery” that lets you look like a man while devouring heaven in bite-sized form. How so? Glad you asked. Butch Bakery “stays away from the pink” and injects stuff like beer and whiskey and rum and coke to create a product that lets you maintain your non-chick status all the while allowing you to enjoy an “explosion in your mouth that is just delicious.”

Sign up for the Dealbreaker newsletter

Subscribe to our free daily email and get breaking news, financial headlines, commentary, and analysis from Dealbreaker.

— Advertisement —

Comments (28)

  1. Posted by EvilBuzzard | July 8, 2010 at 2:43 PM

    >>>>The scene: You’re at your desk buying, selling, sending asinine IMs to your colleagues and just generally kicking ass and taking names when you get an itch. A stirring, down in your plums. You need to stick your tongue in something sweet or there’s a good chance you might die.

    Is this how you envision Debhralee getting her next gig on the street?

  2. Posted by Anonymous | July 8, 2010 at 2:48 PM

    enjoy an “explosion in your mouth that is just delicious.”

    –Guy who doesn’t think any further comment is necessary.

  3. Posted by Bess Levin | July 8, 2010 at 2:51 PM

    @2 which is why I ended on that note.

  4. Posted by Anonymous | July 8, 2010 at 2:56 PM

    so “coke,” as in cocaine? sign me up! Do they make any with meth?

  5. Posted by Guest | July 8, 2010 at 2:58 PM

    @3/Bess

    I can’t think of a better way for you to end things..

  6. Posted by Anonymous | July 8, 2010 at 3:01 PM

    mmmmm, mancakes. i like the sound of that.

    - Barack Hussein Obama

  7. Posted by guest | July 8, 2010 at 3:05 PM

    Can’t think anymore. Penis standing up.

  8. Posted by Anonymous | July 8, 2010 at 3:07 PM

    Seriously, Bess, how am I supposed to walk around the office with this raging boner?

  9. Posted by Anonymous | July 8, 2010 at 3:13 PM

    MOIST

  10. Posted by Anonymous | July 8, 2010 at 3:14 PM

    @5…..you had to go there….

  11. Posted by Anonymous | July 8, 2010 at 3:19 PM

    orgasm in the mouth

  12. Posted by Anonymous | July 8, 2010 at 3:21 PM

    how about a more fitting item for a former Wall Streeter like racooon jerky, sour mash beer, a man scaping razor, wallet with a special protective condom holder, etc.

  13. Posted by anon | July 8, 2010 at 3:30 PM

    i wish i could short this guy’s idea.

  14. Posted by anony | July 8, 2010 at 3:30 PM

    I had absolutely no interest in this story/bakery until Bess put her spin on it. Now I feel it. Down in my plums.

  15. Posted by Guest | July 8, 2010 at 4:08 PM

    @13

    I too was short on this guy’s idea, then Bess’s article about it made me go long.

  16. Posted by Guest | July 8, 2010 at 4:16 PM

    @7

    Mine too, the thought of popping estrogen pills then putting on panties and high heels takes me straight from six to midnight.

    -Zach Kouwe

  17. Posted by Anonymous | July 8, 2010 at 4:28 PM

    In Soviet Russia, cupcake eats you!

  18. Posted by guest | July 8, 2010 at 4:35 PM

    in soviet russia, when someone repeats a stupid line one too many times, he is taken out to woods and shot. simple, but efficient.

  19. Posted by BSD | July 8, 2010 at 4:44 PM

    @17 Keep them coming they’re hilarious.

    @18 No one cares you commie.

  20. Posted by Bess Levin | July 8, 2010 at 4:49 PM

    @18 I am with you.

  21. Posted by Anonymous | July 8, 2010 at 4:55 PM

    He’s going to have no trouble staying away from the pink with a beard like that.

  22. Posted by Anonymous | July 8, 2010 at 5:17 PM

    @16 – snaps for that one.

    -Guy who has to clean coke zero from his monitor now.

    @ 18 & Bess, your party is up to three

  23. Posted by guest | July 8, 2010 at 6:20 PM

    “Butch Bakery?” Seems like the right name but wrong demographic… lesbians still love eating moist cupcakes right?

  24. Posted by Anonymous | July 8, 2010 at 10:05 PM

    Cupcakes are exactly the same in content as donuts, just reshaped and prettied up to make women feel okay about eaten them. Only hipsters conditioned to have a feminine aesthetic dislike for donuts would eat these cupcakes. Well, got to hand it to him, most males on manhattan under the age of 22 are feminized hipsters.

  25. Posted by Anonymous | July 9, 2010 at 4:04 AM

    homophobic metrosexuals….

    (Im in the beer flavoured doughnut camp, mmmmm, doh)

    - Homer

  26. Posted by Anonymous | July 9, 2010 at 9:46 AM

    @17 give it a rest already

    @18, you beat me to it, FTW

  27. Posted by Anonymous | July 9, 2010 at 1:01 PM

    “oh it’s so moist”

    “that’s what I like to hear”

    priceless

  28. Posted by Broken Deal | November 22, 2011 at 1:20 PM

    Enjoying an "explosion in your mouth" as a way to feel more manly is the NKI

Leave a comment

You can log in with your account or comment as a guest below.