Hire the Dallas Cowboy cheerleaders to stand behind your desk and do a little dance every time you put on a trade. Host midget-themed pool parties. Hunt and embalm endangered species. Have sausages named after you.

Celebrity endorsement works, at least if the celebrity involved is a glamorous sportsman like Usain Bolt, who yesterday announced the biggest deal ever, to help Puma flog its pumps and T-shirts. But can you really imagine Crispin Odey, the permanently pin-striped hedge fund guru, as a brand ambassador? Well, he is. The new branch of the Union Market organic grocery store in Fulham – a company that is run by Odey’s pal Tony Bromovsky, and which the fund manager has invested in – has added an “Odey Sausage” to its range, made from prime Middle White rare breed pork.

[CityAM]

Comments (28)

  1. Posted by Anonymous | August 26, 2010 at 6:28 PM

    Rare breed pork tube steak named in your honor is undeniably the NKI

  2. Posted by Wood | August 26, 2010 at 6:36 PM

    I will never get back that 30 seconds, guess it’s a slow news day.

  3. Posted by GOB | August 26, 2010 at 6:37 PM

    I just blue myself

    -Tobias Funke

  4. Posted by Asd | August 26, 2010 at 6:38 PM

    middle white rare breed pork? union market has some examining to do.

  5. Posted by HAM05 | August 26, 2010 at 6:39 PM

    how do you register

    -lost

  6. Posted by Anonymous | August 26, 2010 at 6:43 PM

    It took you thirty seconds to read that? I’d think someone who brings such glaring insight to the table (for example, the fact that the dead of August is historically a slow news time) could’ve gotten through it a bit quicker than that.

  7. Posted by NakedShort | August 26, 2010 at 6:44 PM

    You have to create a profile on DISQUS. It only ook me 90 minutes to figure that out this morning.

  8. Posted by Pp10107 | August 26, 2010 at 6:45 PM

    including time to open and read the attached article?

  9. Posted by Michael | August 26, 2010 at 6:46 PM

    there has got to be a better way to say that

  10. Posted by charles festerbottom | August 26, 2010 at 6:48 PM

    testing. check check. check one two. check check. dude dude dude. can you turn me up?

  11. Posted by Wood | August 26, 2010 at 6:57 PM

    But kudos on the new comment application, so much faster now..

  12. Posted by Wood | August 26, 2010 at 6:56 PM

    Sorry, I glazed over 15 seconds into it… that’s probably why.

  13. Posted by "Just Sayin'..." Sayer | August 26, 2010 at 7:04 PM

    Not that Wood’s comment wasn’t dickish, but 30 seconds seems like a reasonable rate at which to read the above post.

  14. Posted by Permaguest | August 26, 2010 at 7:22 PM

    carved by hand from a single block of fine Bolivian wormwood

  15. Posted by Anonymous | August 26, 2010 at 7:45 PM

    thanks

  16. Posted by Anonymous | August 26, 2010 at 7:50 PM

    They say it’s better for you, but you eat more of them. So…ya know

  17. Posted by ChicagoChick | August 26, 2010 at 7:52 PM

    Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody Bonobody

  18. Posted by FotherMucker | August 26, 2010 at 8:06 PM

    This new environment is strange and scary.

  19. Posted by FotherMucker | August 26, 2010 at 8:06 PM

    This new environment is strange and scary.

  20. Posted by Anonymous | August 26, 2010 at 8:08 PM

    Ahah thanks. Love the fact that in this day and age spaces are still too complex for some software to handle. I’m just not the same once I’ve been underscored right across my middle

  21. Posted by plang | August 26, 2010 at 8:17 PM

    most successful trash fund managers wind up in jail…

  22. Posted by Almostfirst | August 26, 2010 at 8:23 PM

    nearly first

  23. Posted by Anal_yst | August 26, 2010 at 8:24 PM

    Someone do a food challenge already, sheesh, this is getting ridiculous!

    –not volunteering, just sayin’

  24. Posted by No Fat Chicks | August 26, 2010 at 8:30 PM

    i love sausage

  25. Posted by Luv Y'all | August 27, 2010 at 3:32 AM

    isn’t Odey the dog in Garfield?

  26. Posted by Ohrly | August 28, 2010 at 2:01 AM

    When will we have comment ratings on dealbreaker?

  27. Posted by NakedShort | August 26, 2010 at 6:36 PM

    Now that is some sausage I would like to wrap my lips around!

    ~H. Milk

  28. Posted by Bonobody | August 26, 2010 at 6:44 PM

    Coming soon to a Whole Foods near you: Epstein Eggs