Until early September of this year, Solomon Lederer rode the B train from his apartment in Brooklyn up to Morgan Stanley’s offices in midtown without interacting with his fellow commuters. But he wanted to. Underneath his blue shirt and black pants beat the heart of a guy with a dream. Namely, to “make the commute more interesting and productive.” His idea was to link up riders who needed favors with other riders willing to perform them (for example, Lederer needed someone to help him with “a fun little script-writing project” and in exchange offered anything from dog watching, closet organizing; a woman needed her soiled guinea pig cages cleaned, and in return she was offering to do anything “within reason and the confines of legality”). Mostly though, he was just about the people connection. Mixing things up. That kind of stuff. So he printed up some flyers, stuffed them in his man satchel and set out to do just that.

Then the Journal got wind of it and decided to write a piece about Lederer which he figured could only help business. Unfortunately, he did not count on the higher-ups at Morgan Stanley not wanting to be associated with the whole charade (NB: they are fine with employees selling candy on the subway or performing 5-man dance routines, in case anyone is wondering if their day job is at risk). Lederer says he doesn’t mention that he works for Morgan Stanley in his morning pitch, but was identified as an employee in the article. A director “sent Lederer a text message shortly after the story appeared” and several days later, perhaps having conferred with John Mack on the matter, gave him the boot. So, Leds is looking for a job (MS gave two weeks severance), in case anyone has a home for the guy. (Do know he plans to “continue as strong as ever” with what he was doing on the subway.)

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Comments (75)

  1. Posted by Guest | October 4, 2010 at 2:55 PM

    Maybe Mack and Gorman should focus on their ridiculous stock price and stop picking on employees for no reason. Don’t they have anything better to do like RUNNING THE COMPANY!!!! Hello, McFly!!!!!

  2. Posted by Anon | October 4, 2010 at 3:06 PM

    “a fun little script-writing project” …silly me, I thought this was in reference to computer coding

  3. Posted by Duh | October 4, 2010 at 3:07 PM

    He should have known that helping others is a violation of company policy at Morgan Stanley.

  4. Posted by Anonymous | October 4, 2010 at 3:07 PM

    “The guy calls his bag a purse. I can’t tolerate that kind of faggery.”

    Mack’d

  5. Posted by Guest Emeritus | October 4, 2010 at 3:16 PM

    Props to Duh FTW! Genius!

  6. Posted by ShuckeyDuckey | October 4, 2010 at 3:19 PM

    I thought Morgan Stanley was bought out by Primerica and Jefferies.

  7. Posted by Looking Elsewhere | October 4, 2010 at 3:19 PM

    “Morgan Stanley is dedicated to making a positive contribution to society through our focus on the environment, our people, responsible business practices, community investment and strengthening the next generation of citizens.”
    http://www.morganstanley.com/about/careers/

  8. Posted by Tom | October 4, 2010 at 3:22 PM

    Does he also clean parrot cages?

    If so I may have something for him.

    email me: tomh@dublooncapital.com

  9. Posted by Guest | October 4, 2010 at 3:25 PM

    We don’t want non-douchebags in our firm.

    -MS

  10. Posted by Guest | October 4, 2010 at 3:25 PM

    This is a violation of OBA FINRA Reporting requirements. Had he alerted the company to his activities we would have been totes cool with it. But, as it turns out, we were bored and hadn’t fired anyone in a while, so we gave the new guy in HR with an itchy trigger finger a little somethin’ somethin’ to do.

  11. Posted by el barto | October 4, 2010 at 3:31 PM

    Living in Brooklyn and bartering with subway commuters is the NKI.

  12. Posted by In Awe | October 4, 2010 at 3:33 PM

    Duh 2012!

  13. Posted by Guest | October 4, 2010 at 3:42 PM

    What about falcon roosts?

    -HP

  14. Posted by I Can See It Now | October 4, 2010 at 3:47 PM

    I can see it now: “Subway Bank”!!

    -The Guy Who Can “See It Now”

  15. Posted by Phaque | October 4, 2010 at 3:49 PM

    OK, not really worth getting fired over, but it is a pretty lame. It’s not even ridiculous enough to be funny. He should have just asked his friends for help writing his script.

  16. Posted by Wazo | October 4, 2010 at 4:03 PM

    Anyone hear the bonus numbers for 1st year Commuter Annoyers? Consensus around the office is a bag of dog shit, 4 loogie’s on the back, and 6 uncomfortable evil eyes.

  17. Posted by Anon666 | October 4, 2010 at 4:09 PM

    Who do these amateurs low balling you think they are dealing with? 25 signing bonus? BL doesn’t even ride face for 25. Start a bidding war, then Carney can interview you on CNBC for “The Decision.”

  18. Posted by Anonymous | October 4, 2010 at 4:15 PM

    c’mon people, we’ve seen this before. this is just how dr. hannibal lecter got his start. I applaude MS for being proactive.

  19. Posted by Guest22 | October 4, 2010 at 4:17 PM

    Odds of this guy winding up in some Pulp Fiction-like sex dungeon after Zed offers some help with the “fun little script-writing project”: 8:1

  20. Posted by Disturbedbythenews | October 4, 2010 at 4:17 PM

    Bess Levin is 120% of Dealbreaker’s worth>>>> these douches have to give Bess a no-strings-attached low-7 figure check, and the DB site can be obtained from godaddy for 6.99 post-reg expiration.

  21. Posted by indridcold | October 4, 2010 at 4:22 PM

    MS is just trying to stop the spread of STD’s. Had he worked for GS, we wouldn’t be having this convo.

  22. Posted by Frank Stallone | October 4, 2010 at 4:33 PM

    Like SNL, the NY Observer doesn’t hire women, Bess: http://www.youtube.com/watch?v=2sjiJtyKOtg

  23. Posted by Anonymous | October 4, 2010 at 4:33 PM
  24. Posted by Guest | October 4, 2010 at 4:35 PM

    “the NY Observer doesn’t hire women”

    Except that that’s exactly what they’re trying to do, shit for brains, and that woman is saying no?

  25. Posted by Anonymous | October 4, 2010 at 4:42 PM

    She shouldn’t even be talking to them until they throw a Zamboni into the mix.

  26. Posted by OptionsTrader | October 4, 2010 at 4:43 PM

    Bess has some good leverage here – considering she has her own contacts and connections. I guarantee you if they lowball her she will just start her own blog. IF they buy it and she leaves 80% of the sites followers will migrate to her site.

    Also, I’m surprised it’s so hard to sell ads on this site considering some very powerful people read it. I mean, fuck, I’ll bet Bonobo pants are now the standard pant in financial services.

  27. Posted by BSD | October 4, 2010 at 4:46 PM

    Bess is everything to this site…. EVERYTHING!!!

    If The Observer does not give Bess what she’s looking for, thus she leaves… their investment will be shot and Bess… your audience will follow you.

    Hold out for big money and do not sign any non-competing clause unless they give it to you.

  28. Posted by Anonymous | October 4, 2010 at 4:47 PM

    Obviously they are: Dennis Kneale went out and bought 20 pairs to wear while furtively hanging out around the corner from Bess’ apartment. Charlie Gasparino now works out wearing nothing but Bonobos and Drakkar Noir. Steve Cohen has a pair entombed in Lucite on his wall while Jamie Dimon is having himself painted larger than life-size for the foyer of his new apartment. The tailor is adjusting Lloyd’s pair right now to add a little more room in the crotch. And Warren Buffett bought the company.

    Also? 80% is low. I bet it would be in the mid-90s. I suspect Bess’ voicemail is filling up right now with messages from VC firms sensing a gold mine.

  29. Posted by Guest5578 | October 4, 2010 at 4:49 PM

    I bet that “management” thinks they can bring back Z-Cherry Cow and Shazam to run the site if Bess walks. #fail #turds #bigsteamingkouwe

  30. Posted by Ping Jiang | October 4, 2010 at 4:52 PM

    Leds should pass some markers with his pitch page. Now the man is outa job, he’s more than welcome to come by Ping Cap to get a bunch of them markers. He’s also get a demo how to use
    them properly while he’s here.

    - P. Jiang

  31. Posted by Shallow Thinker | October 4, 2010 at 4:53 PM

    What’s all this talk I hear about panting in financial services?

    - Guy who fired DebraLee for being too sexy

  32. Posted by irish.curse | October 4, 2010 at 4:58 PM

    We are interested, but only for a lunch-date, maybe pho.

    - Nguyen Nguyen Phuoc Tran, VC

  33. Posted by Cho Momma | October 4, 2010 at 5:04 PM

    Sure, the readers will follow. But will the advertisers? One would assume that readers = ads. But do any of us really click the links? Doubtful.

  34. Posted by Lksdlf | October 4, 2010 at 5:05 PM

    There’s no deal if Bess doesn’t do it. Hence nothing being finalized.

  35. Posted by Mathman Prophecy | October 4, 2010 at 5:07 PM

    Who’s Zed?

  36. Posted by ShuckeyDuckey | October 4, 2010 at 5:11 PM

    In my country there is problem?

  37. Posted by Anonymous | October 4, 2010 at 5:16 PM

    So we should be clicking the links for Bess?

  38. Posted by Bru Willi | October 4, 2010 at 5:17 PM

    Zed’s dead baby, Zed’s dead…

  39. Posted by Ahighlevelsource | October 4, 2010 at 5:33 PM

    I only read this site for the news

    nameless/faceless competing reporter

  40. Posted by P-Krugz | October 4, 2010 at 5:41 PM

    Bess is Zordon and the NYO is definitely that gold-plated Lion badguy. Or Ooze.

    -IT guy no one talks to and will someday “break into” IBD

  41. Posted by P-Krugz | October 4, 2010 at 5:41 PM

    Bess is Zordon and the NYO is definitely that gold-plated Lion badguy. Or Ooze.

    -IT guy no one talks to and will someday “break into” IBD

  42. Posted by Lewis Winthorpe III | October 4, 2010 at 5:47 PM

    Is that first tier or second tier?

  43. Posted by Guestopher | October 4, 2010 at 5:49 PM

    Guinea Pig > Mick Boor

  44. Posted by Use Your Calculator | October 4, 2010 at 5:50 PM

    Look, they value all of Dealbreaker at $500,000 to $1 million. Bess can get at most that. Over three years we are looking at $167,000 to 333,334 per year. Not much room for 7 figures here…

  45. Posted by Lewis Winthorpe III | October 4, 2010 at 5:58 PM

    Agreed–mid-90s. Anyone who’s paid any attention to Dealbreaker will go to Bess’s site within 5 minutes of realizing she’s no longer on DB.

    I’m bullish on Bess. Lots of potential for a surprise on the upside.

  46. Posted by Lewis Winthorpe III | October 4, 2010 at 6:02 PM

    Shazanus just told me he has a great little piece for DB on the low short-term bond yields. Anyone want to read it?

  47. Posted by Lewis Winthorpe III | October 4, 2010 at 6:09 PM

    Bess- I heard the director was wearing the compliance-mandated “fuck me” boots when he fired this guy. Can you confirm?

  48. Posted by OptionsTrader | October 4, 2010 at 6:27 PM

    Why are you responding to me? Disturbedbythenews is who you want.

    P.S. You might want to crunch the numbers there again buddo. Breaking Media will surely want a cut considering they provide the infastructure.

  49. Posted by obsessed! | October 4, 2010 at 6:45 PM

    I WILL FOLLOW BETH TO THE DEATH!!

  50. Posted by Use Your Calculator | October 4, 2010 at 6:46 PM

    I said *at most* that.

  51. Posted by PETER URBANI | October 4, 2010 at 6:56 PM

    Dealbreaker shutting down would be a bit like CaymanNetNews.com shutting down – the beginning of the end – baby

  52. Posted by Concerned | October 4, 2010 at 7:00 PM

    Uh….Bess…I am concerned about Alexa’s “High Impact Search Queries for Dealbreaker.com”, especially item #3 in that list as defined.

    http://www.alexa.com/siteinfo/dealbreaker.com

    -Concerned Dealbreaker Contributor

  53. Posted by ShuckeyDuckey | October 4, 2010 at 7:00 PM

    So its true then? This is the end of DB? The doors, the windows, everything?

  54. Posted by Lsdjlf | October 4, 2010 at 7:14 PM

    “The site has been online for 9 years.”

    That Alexa must really know what it’s talking about.

  55. Posted by Anonymousse | October 4, 2010 at 7:15 PM

    That all depends on whether the couple of hard, pipe-hitting n***** went to work on the homes there with a pair of pliers and a blow torch. Just saying…

  56. Posted by Moy | October 4, 2010 at 7:26 PM

    Dealbreaker is like a fishing boat…After expenses are paid from the catch (advertisers), the boat gets a share and the Captain gets a share. I think Bess is more captain than crew of Dealbreaker. She might be related to the Hilstrands. Maybe Moy, though.

  57. Posted by Wild Eyed | October 4, 2010 at 7:28 PM

    INFESTATION!!!!

    -Phil Davison
    Stark County, OH

  58. Posted by Guest29028 | October 4, 2010 at 7:28 PM

    Holding up sale of website is NKI!

  59. Posted by Guest | October 4, 2010 at 7:33 PM

    Falcone roosts?

  60. Posted by hhm | October 4, 2010 at 7:40 PM

    I saw this guy on C line one morning. New Yorkers don’t get chummy on the subway – he was a cross between pathetic and creepy.

  61. Posted by guestyguest | October 4, 2010 at 7:48 PM
  62. Posted by Gineus | October 4, 2010 at 7:54 PM

    Why not give Bess some amount for each click at the new site? It would be a win-win situation.

    -Guy Who’ll Now Apply to DE Shaw With that Intellectual Capital Display

  63. Posted by anactualgenius | October 4, 2010 at 8:09 PM

    because they need to give her an attractive enough (cash) bonus to do the deal at all, prior to going to the new management, not based on what happens over there.

  64. Posted by underdog | October 4, 2010 at 8:26 PM

    Had he worked for GS, we’d be having this convo 3 days after his initiation.

  65. Posted by buyside | October 4, 2010 at 8:34 PM

    you’re a bunch of goldman obsessed, condescending warts.

    By 2050, they will be a Chinese owned financial brothel peddling bonds to the peasants.

  66. Posted by AndyTong | October 4, 2010 at 8:58 PM

    Crackpot IT people annoying all of new york… excellent idea. Because there isn’t enough lib nonsense while taking the subway around NYU.

  67. Posted by Milksteak | October 4, 2010 at 9:05 PM

    Not necessarily; would you rather take $50k up front in the form of one-time comp or would you take a profit sharing arrangement that could (potentially) net you more over time? If she believes that new management would fix IT issues, put in support staff who aren’t awful, i.e. make moves that would drive traffic to the site it might make sense to push for a profit sharing arrangement over x number of years.

  68. Posted by Retail Guy | October 4, 2010 at 9:08 PM

    SMS messages are totally inappropriate for firm business communication.

  69. Posted by Bring Back Kouwe? | October 4, 2010 at 9:55 PM

    Aw no, Does that mean Iwanta Pushher will be writing little blurbs now and then? I can’t bear it. Maybe the brother Eric has a bettter sense of humor. She’s too robotic.

  70. Posted by Guest | October 4, 2010 at 10:00 PM

    Ivanka get more than $50k a year in shoe money. C’mon! Don’t chisel!

  71. Posted by Seriously | October 4, 2010 at 10:03 PM

    50k isn’t her salary, it’d be the “signing bonus.”

    -guy who begs you to acquire some reading comprehension

  72. Posted by Tim Gunn | October 4, 2010 at 11:40 PM

    It was all over when you said “blue shirt and black pants.”

  73. Posted by Jonathan W. Hendry | October 5, 2010 at 12:57 AM

    Dude was probably trying to get in a position where he could plant hidden spy cameras.

    If he was just doing to for social reasons, he ought to have done what I did when I was just out of college in Chicago and working in IT at an investment bank and didn’t know anybody in town outside of work: I got a P/T job washing dishes at the hip coffee house type place near my apartment.

  74. Posted by Smurfy100 | October 5, 2010 at 4:34 PM

    i heard the bankers are wearing Arbitrage shirts too…figures….

  75. Posted by woodworking project plans | October 21, 2010 at 7:00 AM

    Living in Brooklyn and bartering with subway commuters is the NKI.

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