When was the last time you got shitfaced at lunch and then headed back to the office? How many days this week have you not pounded a bottle of tequila and returned to the desk to put on some trades? Going to go out on a limb and guess “not in forever” and “all of them” due to fear of what people would think and a firm-wide rule about not trading while under the influence. Well no longer. Tomorrow, you have those 10 martinis for lunch– it’s cool now and everyone else is doing it anyway.

Julian Niccolini, co-owner of Manhattan’s Four Seasons restaurant claims he now pours a lot of wine at lunch, particularly to parties of four or more. One reason for this, he attests, is that he’s seeing fewer judgmental teetotaling diners at lunch. “It’s no longer, ‘Is somebody going to badmouth me?’ That’s gone out the window,” he says.

While many people in financial services eschew boozy lunches in order to eat at their desks and follow the markets, some have gotten back on the bandwagon, albeit privately—lest they be accused of throwing around their largesse during a recession. “Bankers are drinking in secret. It’s sort of Prohibition-esque,” says Sebastian Fogg, a former general manager of New York’s Monkey Bar and current operations manager for Caprice Holdings, a British-based owner of haute restaurants. “Being the despicable creatures they are, they hide at chefs tables and private rooms and drink as much as possible.”

The Return Of The 3-Martini Lunch [BW via WSJ]

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Comments (79)

  1. Posted by Harry Banker | October 21, 2010 at 11:00 PM

    Restaurant owners declare bankers are drinking more? Funny, I asked my barber the other day if I needed a haircut and he said, “Yes, I think so…..”

  2. Posted by trojan | October 21, 2010 at 11:28 PM

    i go to UBS for mine. they really understand a good haircut over there

  3. Posted by Lenneth Kewis | October 22, 2010 at 12:43 AM

    You New York City faggots have really done it this time. Long ago were the days of killing a sixer of Busch Light in the passenger seat of my corvette.

    -Lenneth Kewis

  4. Posted by Really? | October 22, 2010 at 2:52 AM

    Being named Sebastian Fogg and tattling on investment bankers is the NKI.

  5. Posted by Guest | October 22, 2010 at 3:32 AM

    More like three bottles of Boone’s Farm Strawberry Hill down in the holler behind the parking lot.

  6. Posted by Mathman Prophecy | October 22, 2010 at 6:03 AM

    I’m organizing a pub crawl. The usual… 85 Broad, 12pm.

  7. Posted by Covey01 | October 22, 2010 at 1:25 PM

    I like wine with lunch. Fuck that shit with a glass of water, a leafy spinach salad (hold the salt) and a decaffinated coffee for desert. A nice martini, followed by a nice glass of red wine, a steak with salad (with salt) is the way to go. If you are lucky, you might be able to grab a feel under the table with your partner (hetero) and then go back to the office with a smile on your face and be productive!

  8. Posted by Duh | October 22, 2010 at 1:55 PM

    Getting sloshed at lunch is specifically cited as a violation of CFA Standard of Professional Conduct I(D). Lame.

  9. Posted by Dead_Cat | October 22, 2010 at 4:22 PM

    We all got into this industry at the wrong time. We missed the 3-martini lunches, the lunchtime hookers in the office, the limos, the rampant unregulated market abuse, the massive redundancy payouts and the sub-40% tax rates.But at least we can still take a taxi after 10pm.

  10. Posted by Dead_Cat | October 22, 2010 at 4:22 PM

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    actually, kid, a decent amount of people who read this site were around for that (myself, at age 53) included.

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