And what was this about?

No matter what your level of sobriety during last night’s game in Dallas, you should all be able to recall just how much the commercials sucked. From the Chevy that lets you get Facebook updates while driving to immediately confirm you’re a dipshit* who just found your soul-mate (i.e. a person who feels compelled to tell people she hasn’t spoken to in ten years she just went out on “the best first date ever”), to secondhand embarrassment for Eminem,** to ‘get hit in the balls with a can of Pepsi Max,’ they were all really, really bad. Even when there were flickers of something that had potential, like the licking Doritos off your co-workers’ fingers:

…which should’ve been great because probably most of you have a colleague who does that or, you imagine, harbors fantasies of doing something like that, it was just meh. Didn’t even register a smirk. The ‘guy taunting the pug’ spot, featuring the dude who should’ve had his entire face ripped off for using baby talk, maybe could win but it promotes small dogs which I’m not sure we can get behind. The ‘I wanna sleep with her, I wanna sleep with her, I wanna sleep with her, I wanna sleep with her” commercial was relatively okay (but what self-respecting male drinks diet soda?). The Bud Light kitchen renovation was probably the least offensive to humor. But that’s obviously grading on a curve. The only way I can trick my mind into thinking the ‘Adrien Brody sings to a bunch of women in a speakeasy‘ Stella commercial was funny is if I pretend a certain Stamfordian hedge fund manager was part of the audience too and shouted “woo! woo!” in enthusiastic applause at the end.***

All in all, this hilarity is what I really would’ve wanted to watch, on loop, for every commercial break.****

Please weigh in/commiserate now, if your PTSD doesn’t prevent you from doing so.

All The Super Bowl Commercials [YouTube]

*As if your facial hair wasn’t a clue.
**I’m aware of all the people who thought this was the greatest commercial ever made and I’m fearful for you.
***I actually have used this trick a bunch of times when I need to funny-up an otherwise unfunny situation or take it to the next level of funny for personal amusement. Like when I went to a birthday party at Medieval Times last year and pretended the knights/narrator/bar wenches/waiters were SAC traders trying to break into acting on the weekends and nearly pissed my pants in laughter. Highly recommend. (Mentally swapping your friends/other people you know into these scenarios works well, too.)
****It’s important to me that you don’t think I’m being sarcastic right now- I can’t stop pressing ‘play again’.

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Comments (127)

  1. Posted by Bobby | February 7, 2011 at 4:03 PM

    The Doritos commercial could have been an ad for things to expect when working with the GLBT community.

  2. Posted by Guest | February 7, 2011 at 4:04 PM

    The Arizona SB 1070 pro-Lobby ad that had the illegal immigrant not knowing the words to the SSB.

  3. Posted by Guest | February 7, 2011 at 4:06 PM

    or what to expect if you’re a homophobe and think all gay people want to fuck you.

  4. Posted by Guestivus | February 7, 2011 at 4:09 PM

    How are we not talking about why Ashton Kutcher was sharing a box with George W Bush?

  5. Posted by derp | February 7, 2011 at 4:10 PM

    “Chrysler: Imported from Detroit”

    We’re finally recognizing Detroit as a 3rd-world country.

  6. Posted by Anonymous | February 7, 2011 at 4:11 PM

    ‘NFL ad with classic TV was quality, though including Family Matters but not the Cosby Show was inexcusable.

  7. Posted by ExtraOrdinaryPopularDelusions | February 7, 2011 at 4:11 PM

    This is like trying to pick out the best Scratch and Sniff marker in your Ping one-on-one.

  8. Posted by Daniel Roberts | February 7, 2011 at 4:15 PM

    sexy Sealy FTW

  9. Posted by JH | February 7, 2011 at 4:15 PM

    Such a testy reply. You’re quite the little pit bull, aren’t you? By the way, the “phobe” handle is idiotic. I don’t think fear is typically the cause of anti-gay comments. But keep on with your little tirade.

  10. Posted by Neck Sticker | February 7, 2011 at 4:15 PM

    Oh, come on. The Chrysler ad was good.

  11. Posted by Guest | February 7, 2011 at 4:18 PM

    The thumb-sucking Doritos ad was horrific. The resurrecting-grandpa Doritos ad was awesome.

    I thought the Cowboys vs Aliens promo was satire…and still kind of suspect it was.

    The popcorn ad with A-Rod has me boycotting popcorn.

  12. Posted by Anonymous | February 7, 2011 at 4:20 PM

    What they didnt show was Em leaving the theatre, finding that car on blocks, then getting hit with a tire iron.

  13. Posted by Anonymous | February 7, 2011 at 4:26 PM

    THAT would’ve been a good commercial.

  14. Posted by Guest | February 7, 2011 at 4:28 PM

    Ozzy vs. Bieber was all right (come on pretty much anything with Ozzy is great), his “What’s a Bieber” statement was a good commentary on current pop culture.

  15. Posted by JR | February 7, 2011 at 4:35 PM

    The fact that a decrepit has-been like Ozzy would be used as a foil to a talentless fadboy is the real commentary on pop culture.

  16. Posted by Guesty Guest | February 7, 2011 at 4:37 PM

    More Gawker-tinged Bess Levin please.

    BTW I didn’t think that Facebook Chevy add was too bad, it targeted right to it’s demo. NYC 20-somethings not in Finance (ie real, decent people) who own cars :0)

    You and I both know there are alot more people around who should be tagged dipshit status before people like this (like the doods in the Pepsi Max spit)

  17. Posted by Anonymous | February 7, 2011 at 4:42 PM

    I don’t care what demo the ad targeted, I’m evaluating it for entertainment purposes. And no, I actually don’t think there are “a lot” more people who are bigger dipshits than someone who needs to get Facebook updates on the road.

  18. Posted by Guest | February 7, 2011 at 4:43 PM

    “More Gawker-tinged Bess Levin please.”

    thinking this was supposed to be a dig but I can’t figure out how. maybe you’re suggesting the post isn’t relevant? except that this is all people are talking about today.

  19. Posted by Anon | February 7, 2011 at 4:44 PM

    no, the chevy add was “i just threw up in my mouth” horrible. this is not up for debate.

  20. Posted by Anon | February 7, 2011 at 4:44 PM

    no, the chevy add was “i just threw up in my mouth” horrible. this is not up for debate.

  21. Posted by GA Banker | February 7, 2011 at 4:44 PM

    I enjoyed the Groupon commercials…especially after reading the comments on Dealbook and realizing how offended all the NYTimes readers are with the Tibet reference.

  22. Posted by GA Banker | February 7, 2011 at 4:44 PM

    I enjoyed the Groupon commercials…especially after reading the comments on Dealbook and realizing how offended all the NYTimes readers are with the Tibet reference.

  23. Posted by Guest | February 7, 2011 at 4:44 PM

    thank you for using an emoticon and spelling dude ‘dood’ in the span of one comment. tells me all I need to know.

  24. Posted by Guest | February 7, 2011 at 4:44 PM

    thank you for using an emoticon and spelling dude ‘dood’ in the span of one comment. tells me all I need to know.

  25. Posted by Guest | February 7, 2011 at 4:47 PM

    Roseann…..if only

  26. Posted by Guest | February 7, 2011 at 4:47 PM

    Roseann…..if only

  27. Posted by trojan | February 7, 2011 at 4:53 PM

    my vote goes to the Pug commercial
    -M. Vick

  28. Posted by God | February 7, 2011 at 4:53 PM

    BOOOOOOOOOOOOOOOOOOO……you STINK!

  29. Posted by Anonymous | February 7, 2011 at 4:57 PM

    W is banging Demi?

  30. Posted by DrDrew | February 7, 2011 at 4:58 PM

    After the poor basterd checked his Facebook in his Chevy, the look on his face changed from hopless desperation to complete happiness. “There is a God,” he thought to himself, “someone out there loves me. I don’t have to kill myself…yet.”

    Later that night, he put away Old Blue, the name he had coined for his pistol. “Not tonight, friend,” he thought, with guarded optimism. “Not tonight.”

  31. Posted by Yoda | February 7, 2011 at 4:59 PM

    The VW Darth Vader Kid spot was damn good. The rest sucked out loud.

  32. Posted by Yoda | February 7, 2011 at 4:59 PM

    The VW Darth Vader Kid spot was damn good. The rest sucked out loud.

  33. Posted by GorillaTrader | February 7, 2011 at 5:00 PM

    Bessar, no need to get angry, unless you are angry because its Monday and you are hungover which is why I am angry. Then it would be ok. I’m not saying, just saying.

  34. Posted by GorillaTrader | February 7, 2011 at 5:00 PM

    Bessar, no need to get angry, unless you are angry because its Monday and you are hungover which is why I am angry. Then it would be ok. I’m not saying, just saying.

  35. Posted by GorillaTrader | February 7, 2011 at 5:00 PM

    Bessar, no need to get angry, unless you are angry because its Monday and you are hungover which is why I am angry. Then it would be ok. I’m not saying, just saying.

  36. Posted by GorillaTrader | February 7, 2011 at 5:00 PM

    Bessar, no need to get angry, unless you are angry because its Monday and you are hungover which is why I am angry. Then it would be ok. I’m not saying, just saying.

  37. Posted by GorillaTrader | February 7, 2011 at 5:00 PM

    Bessar, no need to get angry, unless you are angry because its Monday and you are hungover which is why I am angry. Then it would be ok. I’m not saying, just saying.

  38. Posted by Guest | February 7, 2011 at 5:02 PM

    Wouldn’t know, didn’t watch it.

    -Proud Australian living in the USA

  39. Posted by Guest | February 7, 2011 at 5:02 PM

    Wouldn’t know, didn’t watch it.

    -Proud Australian living in the USA

  40. Posted by Guest | February 7, 2011 at 5:02 PM

    Wouldn’t know, didn’t watch it.

    -Proud Australian living in the USA

  41. Posted by Guest | February 7, 2011 at 5:02 PM

    Wouldn’t know, didn’t watch it.

    -Proud Australian living in the USA

  42. Posted by Guest | February 7, 2011 at 5:02 PM

    Wouldn’t know, didn’t watch it.

    -Proud Australian living in the USA

  43. Posted by Supraman | February 7, 2011 at 5:06 PM

    I thought the Motorola tablet commercial was clever, even though I doubt they will sell more than 7 of those things.

  44. Posted by Timmy | February 7, 2011 at 5:08 PM

    Get lost, wallaby

  45. Posted by Awe | February 7, 2011 at 5:09 PM

    While I don’t disagree with this statement in the least, I do wonder how society would have reacted 20 years ago if there was an ad for a bluetooth enabled car.

  46. Posted by Mister Peabody | February 7, 2011 at 5:14 PM

    What’s a “Super bowl”?

  47. Posted by Anonymous | February 7, 2011 at 5:17 PM

    All I could gather from the ads was that, with the exception of some wierd animated thing apparently featuring a drugged-up reptilian Jimmy Buffet fan, every single “major motion picture” coming this year is a ripoff of “War of the Worlds” by way of “Independence Day.”

    Has anyone figured out a way to short American pop culture in general?

  48. Posted by Guest | February 7, 2011 at 5:18 PM

    Don’t look now but I think a dingo just ate your baby.

  49. Posted by Guest | February 7, 2011 at 5:19 PM

    Definitely

  50. Posted by PermaDouche | February 7, 2011 at 5:21 PM

    Yeah, what is a moronic scumbag doing with a D-list actor?

  51. Posted by Guest | February 7, 2011 at 5:21 PM

    We all may not agree with derp, but what he says lowers the trade deficit, and helps us win the future.

    -Barry

  52. Posted by Guest | February 7, 2011 at 5:21 PM

    We all may not agree with derp, but what he says lowers the trade deficit, and helps us win the future.

    -Barry

  53. Posted by Guest | February 7, 2011 at 5:21 PM

    We all may not agree with derp, but what he says lowers the trade deficit, and helps us win the future.

    -Barry

  54. Posted by Guest | February 7, 2011 at 5:21 PM

    We all may not agree with derp, but what he says lowers the trade deficit, and helps us win the future.

    -Barry

  55. Posted by Guest | February 7, 2011 at 5:23 PM

    Very good. My coworkers bought my a stufffed dingo.

    -Australian living in the USA

  56. Posted by Guest | February 7, 2011 at 5:23 PM

    Very good. My coworkers bought my a stufffed dingo.

    -Australian living in the USA

  57. Posted by PasteSpecialFormats | February 7, 2011 at 5:24 PM

    I thought that 15 minute long spot for auto-tune was pretty convincing

  58. Posted by PasteSpecialFormats | February 7, 2011 at 5:24 PM

    I thought that 15 minute long spot for auto-tune was pretty convincing

  59. Posted by Andaly999 | February 7, 2011 at 5:31 PM

    At least Betty White didn’t make an appearance this year.

  60. Posted by Guest | February 7, 2011 at 5:32 PM

    What?? it was just a dig on apple… it was a complete rip off of nearly every tech ad since the ’84 Mac ad.

  61. Posted by Empty Wallet | February 7, 2011 at 5:32 PM

    Agreed. It’s not a true representation of Detroit if there is no mugging.
    -guy that was mugged in Detroit

  62. Posted by JH | February 7, 2011 at 5:36 PM

    Is that you, Jerry Falwell? Or is it another douchebag that claims to speak for God?

  63. Posted by Finn Alexander | February 7, 2011 at 5:44 PM

    Little Darth Vader was good. Caught the attention and captured the personality and mannerisms of kids, all without seeing the kid’s face. Nicely done.

    Dorito guy taunting dog was slightly amusing but entirely predictable and too politically correct, with dog and female getting the upper hand over guy. Clearly, you can no longer make women (or animals) the butt of jokes… ever.

    The Career Builder (?) advert with the guy parking and getting hit… that could have gone somewhere until they introduced monkeys. Don’t understand the fascination with monkeys, even if they are used to represent the simpletons we work with or the rat race. Monkeys are always stupid.

    Ozzy is no longer amusing. He is old and bent (mentally) and using him is akin to making fun of retards, and we know we don’t and can’t make fun of re-TARDS. Ozzy is the politically correct stand in for developmentally disabled people. Too easy, too boring.

    Way to make Detroit seem as dark and seedy and empty as it actually is. A rapper and a black choir, and in an empty theater? Nice. How about filming in the day, tossing in some kids, sunshine, flowers, quaint homes, happy auto workers, and talking about recovery and renewal? The commercial had one thinking, “Obama, can you NOT bail out Detroit auto next time” so we can hang out with little Darth Vader’s family in the pretty suburbs?

    Was that Adrian Brody singing us to sleep?

    Just really bad all around.

  64. Posted by Guesty Guest | February 7, 2011 at 5:46 PM

    It was not a dig at all. It was a request actually. These posts add dimension to DB.

  65. Posted by Anonymous | February 7, 2011 at 5:49 PM

    That would require there to be actual live people on the street in downtown Detroit.

  66. Posted by Anonymous | February 7, 2011 at 5:51 PM

    What about the Groupon ads? Those were brilliant.

  67. Posted by Anonymous | February 7, 2011 at 5:51 PM

    Wow, really?

  68. Posted by Anonymous | February 7, 2011 at 5:54 PM

    Used to have one in my office on 6 every afternoon.

    -James E. Cayne
    Sephardic Beach, NJ

  69. Posted by Anonymous | February 7, 2011 at 5:54 PM

    Used to have one in my office on 6 every afternoon.

    -James E. Cayne
    Sephardic Beach, NJ

  70. Posted by Guest | February 7, 2011 at 5:56 PM

    I enjoyed the flower commercial where he has to write something special and she tells him just say what’s on your mine and he starts to type I love your Rack

  71. Posted by Brits | February 7, 2011 at 5:57 PM

    Have you ever crammed it in the boot, Josh?

  72. Posted by Dr. Seuss | February 7, 2011 at 6:01 PM

    which witch is which?

  73. Posted by EmptyWallet | February 7, 2011 at 6:02 PM

    Plenty of homeless on the streets of Detroit, also the mugging occured during DEMF.

  74. Posted by ItHasACamera! | February 7, 2011 at 6:02 PM

    And that’s bad, how?

  75. Posted by Guest | February 7, 2011 at 6:02 PM

    unless you are a tibetian being oppressed or whale lover or forest lover

  76. Posted by guy with DVR | February 7, 2011 at 6:04 PM

    Anyone else catch Terry Bradshaw / Roger Staubach dropping the f-bomb during the post-game trophy presentation?

  77. Posted by Guest | February 7, 2011 at 6:08 PM

    AT&T execs are probably still feeling a bit raw from the Verizon iphone ad – that counts for something.

  78. Posted by Hunglikejesus | February 7, 2011 at 6:08 PM

    As a Limey, I watched the Super Bowl ad free courtesy of the BBC. However as a pop culture nerd with a masochistic streak I watched most of them this morning anyway. The Chevy for social media whores was by far the worst. The way he said “Facebook news feed” made me instantly wish his made in America saloon would be side-swiped by a speeding semi.

    Besides, surely the “best first date ever” would culminate in being ploughed by someone less doughy, and who looks up to (i) maintaining an erection (ii) partaking in said ploughing without crying.

  79. Posted by Guest | February 7, 2011 at 6:10 PM

    Concurred.

  80. Posted by Lowly Assistant | February 7, 2011 at 6:11 PM

    I was mugged in Detroit in 2005. You and I are basically blood brothers.

  81. Posted by Guessst | February 7, 2011 at 6:13 PM

    But sometimes, it is just so beautiful that you HAVE to cry.

    Amirite?

  82. Posted by Hunglikejesus | February 7, 2011 at 6:16 PM

    Tear-lubed shagging is third date material.

  83. Posted by Guest | February 7, 2011 at 6:16 PM

    funnier the first time…

  84. Posted by Guest | February 7, 2011 at 6:17 PM

    sex with that guy = 45 seconds of sex, 30 mins of crying (by both parties).

  85. Posted by SRH | February 7, 2011 at 6:18 PM

    The asterisks took this post from v good to Bess Levin awesome. Esp *** and ****.

  86. Posted by Millyprop | February 7, 2011 at 6:18 PM

    No one thought the $6M Audi commercial was slightly amusing?

  87. Posted by Guest | February 7, 2011 at 6:19 PM

    agreed

  88. Posted by BootCrammer | February 7, 2011 at 6:20 PM

    I am cramming my secretary in the boot right now!

  89. Posted by Guest | February 7, 2011 at 6:22 PM

    That ad was TERRIBLE. I can’t believe they spent a small fortune licensing the Darth Vader music and image, to advertise the fact that the car has a remote key… A technology which has been around for at least 10 years. The Star Wars ad was the only one I had high hopes for, and it was all for nothing.

  90. Posted by Guest | February 7, 2011 at 6:22 PM

    That ad was TERRIBLE. I can’t believe they spent a small fortune licensing the Darth Vader music and image, to advertise the fact that the car has a remote key… A technology which has been around for at least 10 years. The Star Wars ad was the only one I had high hopes for, and it was all for nothing.

  91. Posted by Guessst | February 7, 2011 at 6:23 PM

    Ah, you’re right. How could I forget that classic roofies ad “If you want sex before date three, you better give her a little of me”.

  92. Posted by Guest | February 7, 2011 at 6:25 PM

    I was surprised they could get away with that… (I mean, with saying that.)

  93. Posted by GGuest | February 7, 2011 at 6:27 PM

    How do not like monkeys? What kind of commie fascist are you?

  94. Posted by JR | February 7, 2011 at 6:29 PM

    Thanks. I was beginning to think I was the only one. Remote start? Why not license ET to highlight the fact that the car has electric windows? And the smug yuppie parents would have killed the effect, anyway.

  95. Posted by Guest | February 7, 2011 at 6:38 PM

    The point was that it wasn’t clever and really mediocre, unoriginal.

  96. Posted by Guest | February 7, 2011 at 6:38 PM

    The point was that it wasn’t clever and really mediocre, unoriginal.

  97. Posted by Guest | February 7, 2011 at 6:38 PM

    Agreed. Letting their kid think he accomplished something when really he’s just some little dipshit running around in a costume. Amy Chua was on to something after all. These people are pathetic.

  98. Posted by Guest | February 7, 2011 at 6:38 PM

    Agreed. Letting their kid think he accomplished something when really he’s just some little dipshit running around in a costume. Amy Chua was on to something after all. These people are pathetic.

  99. Posted by Guest | February 7, 2011 at 6:38 PM

    “Dorito guy taunting dog was slightly amusing but entirely predictable and too politically correct, with dog and female getting the upper hand over guy. Clearly, you can no longer make women (or animals) the butt of jokes… ever. ”

    yeah wtf?!

    -m vick

  100. Posted by Guest | February 7, 2011 at 6:38 PM

    “Dorito guy taunting dog was slightly amusing but entirely predictable and too politically correct, with dog and female getting the upper hand over guy. Clearly, you can no longer make women (or animals) the butt of jokes… ever. ”

    yeah wtf?!

    -m vick

  101. Posted by Guest | February 7, 2011 at 6:38 PM

    “Dorito guy taunting dog was slightly amusing but entirely predictable and too politically correct, with dog and female getting the upper hand over guy. Clearly, you can no longer make women (or animals) the butt of jokes… ever. ”

    yeah wtf?!

    -m vick

  102. Posted by Guest | February 7, 2011 at 6:38 PM

    “Dorito guy taunting dog was slightly amusing but entirely predictable and too politically correct, with dog and female getting the upper hand over guy. Clearly, you can no longer make women (or animals) the butt of jokes… ever. ”

    yeah wtf?!

    -m vick

  103. Posted by Timmy | February 7, 2011 at 6:45 PM

    I liked the one where the beaver saves the guy from crossing the bridge, mainly because I like beaver.

  104. Posted by Guest | February 7, 2011 at 6:54 PM

    Don’t care.

  105. Posted by BackOfficeSales | February 7, 2011 at 6:59 PM

    It would have been great if the jam it in the boot commercial played right before the Kim Kardashian gratuitous butt shot commercial

  106. Posted by The Observer | February 7, 2011 at 7:03 PM

    That’s our point exactly.

    M. Benz

  107. Posted by Guywhodidntgetit | February 7, 2011 at 7:08 PM

    Just got it….Thanks, Timmy.

  108. Posted by The Observer | February 7, 2011 at 7:10 PM

    The front shot of Josh with the 12′ sandwich between his legs made me self conscious about my 12″ subway..

  109. Posted by The Observer | February 7, 2011 at 7:10 PM

    The front shot of Josh with the 12′ sandwich between his legs made me self conscious about my 12″ subway..

  110. Posted by The Observer | February 7, 2011 at 7:10 PM

    The front shot of Josh with the 12′ sandwich between his legs made me self conscious about my 12″ subway..

  111. Posted by The Observer | February 7, 2011 at 7:10 PM

    The front shot of Josh with the 12′ sandwich between his legs made me self conscious about my 12″ subway..

  112. Posted by Guest | February 7, 2011 at 7:40 PM

    Don’t give a shit.

  113. Posted by Amherst '08 | February 7, 2011 at 7:45 PM

    Ask Snopp Dogg.

  114. Posted by Amherst '08 | February 7, 2011 at 7:45 PM

    Ask Snopp Dogg.

  115. Posted by Lord Humongous | February 7, 2011 at 8:19 PM

    Audi jailbreak FTW

  116. Posted by Christofurio | February 7, 2011 at 8:33 PM

    Why did the cowboys start singing “Tiny Dancer”? That just doesn’t make sense???

  117. Posted by Dark Helmet | February 7, 2011 at 9:37 PM

    How’s the therapy working out for ya?

  118. Posted by Finn Alexander | February 7, 2011 at 10:23 PM

    It works out pretty well for advertisers because the unemployed, robe wearing, live-off-the-people “oppressed” Tibetan monk demographic, combined with the fawn, fairy, sprite and 3 bear forest demographic is pretty small, and dwarfed by people who don’t give a shit.

  119. Posted by trojan | February 7, 2011 at 11:06 PM

    Chip, meet shoulder.

  120. Posted by Guest | February 8, 2011 at 1:15 AM

    Long pharma

  121. Posted by Guest | February 8, 2011 at 2:00 AM

    I’m hoping that was sarcasm on guest’s part?

  122. Posted by Guest | February 8, 2011 at 2:01 AM

    “when I went to a birthday party at Medieval Times last year”

    god damn it, bess levin. MARRY ME.

  123. Posted by Guest | February 8, 2011 at 2:01 AM

    “when I went to a birthday party at Medieval Times last year”

    god damn it, bess levin. MARRY ME.

  124. Posted by Guest | February 9, 2011 at 5:58 PM

    Hit ‘em with some Kenny G

  125. Posted by Guest | February 9, 2011 at 5:58 PM

    Hit ‘em with some Kenny G

  126. Posted by Guest | February 9, 2011 at 5:58 PM

    Hit ‘em with some Kenny G

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