As you may have heard, Ferrari has introduced a new car, the FF, which comes with four-wheel drive, room for four and 15.9 cubic feet of trunk space, the most in its category. The FF, which will set you back $359,000, is being targeted to “wealthy families” whose head of household would like to be in a two-seater but has a wife, kids and all their stuff to consider. But this is just as good, says Fabio Barone Ferrari owner and chairman of the Passione Rossa owners’ club. “You can finally drive a real Ferrari, with its extreme performance, to take your family skiing.” With the FF, Ferrari is “widening its offer to niches it didn’t cover before,” said AT Kearney analyst Marco Santino. “It may be a winning strategy if they are bringing something really new to the market.” True but it seems us that Ferrari could be going after hell of a lot more niches than just wealthy family men and does itself a disservice by not considering the other individuals who would happily shell out for this thing.

Just off the top of our heads, those people include:

* Charlie Sheen, who will now be able squire more than one of ‘the goddesses‘ around town at a time

* Anyone receiving their bonuses in bag after bag of unmarked Benjamins

* Jeffrey Gundlach, in case he has to move offices again and doesn’t want to leave anything behind

* Jeffrey Epstein, for when he picks up chicks at the playground, and needs a big trunk to stash all their bikes

* Alan Greenspan, whose favorite pastime is driving up and down the Merritt on a Friday night, picking up hitchhikers 3 at a time and telling them about his legacy.

And surely there are more.

Ferrari Targets Families in Fast Lane With $359,000 Four-Seat FF Supercar [Bloomberg]

Comments (26)

  1. Posted by Speed Kills | March 1, 2011 at 9:37 PM

    Ferrari FF = The ‘shooting brake’ design nobody likes or cares about.

    - Speed Kills is a Porsche 911 maniac

  2. Posted by FinkNottle | March 1, 2011 at 9:40 PM

    I am afraid that I might hit a bump on a road and then crash into the roof of a Connecticut home.

    - Former Porsche Carrera Enthusiast / Cleantech Private Equity Guru

  3. Posted by Anonymous | March 1, 2011 at 9:44 PM

    Buy 3 Range Rovers for each of your girlfriends

  4. Posted by Anonymous | March 1, 2011 at 9:44 PM

    Buy 3 Range Rovers for each of your girlfriends

  5. Posted by Anonymous | March 1, 2011 at 9:44 PM

    Buy 3 Range Rovers for each of your girlfriends

  6. Posted by Guest | March 1, 2011 at 9:48 PM

    “You can finally drive a real Ferrari, with its extreme performance, to take your family skiing.”

    This, I want to see.

  7. Posted by GGGuest | March 1, 2011 at 9:55 PM

    Russell Stildolph, 4wd really helps with the traction when your ramping you car off a hill and into your neighbors 3rd story.

  8. Posted by FFFerrari | March 1, 2011 at 9:56 PM

    FF=FingerF*cking.
    I hope you can do better than that if you can afford the car.

  9. Posted by AmericanBandersnatch | March 1, 2011 at 10:04 PM

    Sir, might I suggest that the root cause of the unfortunate event was possibly some contaminated orange juice you consumed earlier in the day rather than a lack of transaction with your roadster’s tyres?

  10. Posted by AmericanBandersnatch | March 1, 2011 at 10:07 PM

    3 each seems excessive. But perhaps I don’t know how to roll.

  11. Posted by AmericanBandersnatch | March 1, 2011 at 10:07 PM

    3 each seems excessive. But perhaps I don’t know how to roll.

  12. Posted by Guest | March 1, 2011 at 10:17 PM

    Or you don’t know the douchiness:golddigger ratio at work here.

  13. Posted by The Observer | March 1, 2011 at 10:45 PM

    Nice job Ferrari you figured out the one way to fuck it up..

  14. Posted by Anonymous | March 1, 2011 at 11:22 PM

    Because everyone knows how great Ferraris are in the snow.

  15. Posted by Anonymous | March 1, 2011 at 11:24 PM

    Real q- is it actually a Ferrari under the sheet metal, or is it just a rebadged Alfa-Romeo with the engine painted red?

  16. Posted by Vampire squid | March 2, 2011 at 12:36 AM

    Since this Ferrari will sell most of the 15 unit run to investment bankers, will be exclusively available in Bailout Red?

  17. Posted by Vampire squid | March 2, 2011 at 12:36 AM

    Since this Ferrari will sell most of the 15 unit run to investment bankers, will be exclusively available in Bailout Red?

  18. Posted by Guest | March 2, 2011 at 12:50 AM

    Ferrari w/ ski-rack?
    isn’t this like
    girls yoga pants
    w/ cargo pockets?

  19. Posted by Guest | March 2, 2011 at 12:53 AM

    Et tu, Ferrari?

    -Guy who throws up in his mouth a little bit when he sees a Panamera

  20. Posted by Jack | March 2, 2011 at 1:30 AM

    Bess preempting half a dozen comments via bullet points (but miss posting “the NKI” in said bullet points) is the NKI.

  21. Posted by Guest | March 2, 2011 at 2:20 AM

    can you leave this comment again but next time have it make sense? thanks in advance.

  22. Posted by BessFan | March 2, 2011 at 2:21 AM

    “Jeffrey Epstein, for when he picks up chicks at the playground, and needs a big trunk to stash all their bikes” or “Alan Greenspan, whose favorite pastime is driving up and down the Merritt on a Friday night, picking up hitchhikers 3 at a time and telling them about his legacy.”

    …impossible to choose which one I love more.

  23. Posted by BessFan | March 2, 2011 at 2:21 AM

    “Jeffrey Epstein, for when he picks up chicks at the playground, and needs a big trunk to stash all their bikes” or “Alan Greenspan, whose favorite pastime is driving up and down the Merritt on a Friday night, picking up hitchhikers 3 at a time and telling them about his legacy.”

    …impossible to choose which one I love more.

  24. Posted by Anonymous | March 2, 2011 at 3:44 PM

    Impossible is nothing
    -Aleksey

  25. Posted by Guest | March 2, 2011 at 5:19 PM

    isn’t this car just a maserati quatroporte?

  26. Posted by Guest | March 2, 2011 at 5:20 PM

    I have a cup ready……

    -into a cup guy.

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