An artist's rendering

Back in January, SAC Capital amassed a 5.3 percent stake in Domino’s Pizza, making it the fifth largest investor, at 3.2 million shares. While Cohen didn’t have any plans to meddle with management, behind the scenes he did do his part to enhance the brand, not only in an attempt to maximize profits but out of a love for bread, sauce and cheese. Little tweaks included: use of the DPZamboni as the standard delivery vehicle (it can do 150 on 95), product placement that involved getting Domino’s featured in a few pizza delivery-boy themed pornos, and tasking SAC employees with slapping slices out of the hands of anyone seen eating a competitor, putting a finger in their face and warning “that’s one” (after one you don’t want to know what happens). Things were good. REALLY good. They were double penetrating the market and Steve had big plans for the future. Unfortunately, SC’s had to significantly reduce his stake over the last few months, after what we’re assuming was a difference of opinion based on this:

Pizza restaurants typically offer delivery options, but the Japanese branch of Domino’s pizza plans on taking its customer service to new heights…by building a store on the Moon…The company estimates the entire project will cost roughly $22 billion, according to the latest numbers for the new lunar pizza store, and will require 15 rockets to transport 70 tons of construction materials and pizza-making equipment to the moon. Hoping to maximize on local resources, and minimize expenditures, Domino’s said it will keep costs down by using mineral deposits on the moon to make the concrete, which is likely to cost 194 billion yen, or roughly $2.52 billion. A firm date for deployment of the “Moon Branch” of Domino’s is still undetermined.

Seriously? The moon? Are you kidding him with this shit? You know what the Zagat’s reviews would say? “The food is excellent but there’s not atmosphere” and if you though for a second he was going to back a move like that after he worked for months on making sure every location in the tri-state area was a place you’d want to take a first date and later propose marriage, you should get your heads checked.

Domino’s Pizza Reveals Plans for Branch on Moon [ITB]

Comments (21)

  1. Posted by Domestic Expat | September 2, 2011 at 3:22 PM

    "double penetrating the market" made me laugh

  2. Posted by Marcel Marceau | September 2, 2011 at 3:23 PM

    *facepalm*

  3. Posted by guest | September 2, 2011 at 3:45 PM

    Pizza the Hut: Domino's better not come to the Moon, or else.
    Domino's: or else what?
    Pizza the Hut: tell em, Vinny.
    Vinny: Or else pizza is gonna send out for YOU!

  4. Posted by PM Kan | September 2, 2011 at 3:46 PM

    this was our Plan B if we couldn't get Fukushima under control.

  5. Posted by Guest | September 2, 2011 at 3:49 PM

    Having a Moon branch is the NKI

  6. Posted by Perv | September 2, 2011 at 4:01 PM

    "They were double penetrating … big plans for …" made it move.

  7. Posted by Hilarious | September 2, 2011 at 4:10 PM

    Well, they'll have an unlimited stock of cheese!

    Thanks folks, tip your waiters. I'm out of here for the long weekend. See you Tuesday!

  8. Posted by pazzo83 | September 2, 2011 at 4:32 PM

    Actually, don't come back. Please.

  9. Posted by 25th Hour Trader | September 2, 2011 at 4:36 PM

    I'm afraid I would still destroy value on the moon.

    -W. Tilson

  10. Posted by Guest | September 2, 2011 at 5:00 PM

    "If you build it, they will come."

    I see big things for the human race.

  11. Posted by Guest | September 2, 2011 at 5:11 PM

    Actually, we sold the stake when we ran the numbers and realized it would take 43 minutes to get a moon pizza to Stamford. Seriously, WTF is a Domino's moon pizza good for if they can't keep their promise to deliver in less than half an hour?

    -SC

  12. Posted by Guest | September 2, 2011 at 5:49 PM

    Seems legit.

  13. Posted by WhatDoIKnow | September 3, 2011 at 4:34 AM

    Avoid the Noid – he destroys market value

  14. Posted by UBS MD | September 3, 2011 at 10:58 AM

    I'd rather work in the moon office than Stamford…

  15. Posted by UBS HR | September 3, 2011 at 8:22 PM

    Yeah I want to work at a firm that doesn't compensate me and is losing ground fast in the investment banking and asset management space.

    Get the fuck out of here, Roger, you're fired.

  16. Posted by Ernie Davis Jr. | September 3, 2011 at 11:50 PM

    i sold my hole to ubs

  17. Posted by Guest | September 4, 2011 at 10:12 AM

    - UBS MD*

  18. Posted by Chuck | September 4, 2011 at 12:41 PM

    Don't you mean:most of us would give an arm, a leg and a testicle NOT to be a MD at UBS?

  19. Posted by Chunk | September 4, 2011 at 1:04 PM

    DVDA is the NKI

    - DSWrath-of-Khan

  20. Posted by Laid off NASA Tech | September 4, 2011 at 11:10 PM

    Although the possibilities for atmospheric re-entry pizza delivery from a network of orbiting pizza satellites in low earth orbit…__Perhaps we could cut that down a bit__

  21. Posted by BigjohnTparty | September 5, 2011 at 4:27 AM

    finally, thin crust would consider to be a light meal.

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