Throughout the week, we’ve been exploring the workout regimens of various billionaires. George Soros gets his elliptical on at Sitaras Fitness, alongside fellow members like Jack Welch and former Amex chairman James D. Robinson III, who can leg-press 900 pounds). Paul Tudor Jones’s wife forces him to practice Ashtanga yoga, though he’s allowed to take the summer off. While the practitioners of these routines may have found them to be enjoyable and effective, they contain the rigor of lifting one’s hand to stuff another chip in one’s mouth when compared to the new workout regimen pioneered by Jesse Itzler, which, we’re calling it now, is poised to take the upper echelons of Wall Street by storm.
Fueling [billionaire Sara Blakely's] more impetuous side is her entrepreneurial twin: husband Jesse Itzler, 43, a former rapper from Long Island, who has backed and cofounded a few startups, including Marquis Jet, which sells fractional air-travel time. When I meet him at his midtown Manhattan office, he bounds up the stairs in a sweaty headband, his blond curls dripping. He’s come from an intense cardio workout with a Navy SEAL he hired to move in with him and Sara for a month. (This is more efficient than hiring rickshaws from his office, as he used to do, and paying the driver to be a passenger while he hauled the vehicle all the way home.)
For what probably amounts to no more than $30/day, you get a 1-2 punch workout, as driving a rickshaw through town would not only blast the lower half but would be tremendously embarrassing for most recognizable millionaires and billionaires. Depending on what route you want to take, in the span of 60 minutes you’ll toughen the body and humble the mind. And if you’re worried about plateauing, don’t be: once you master the rickshaw routine, simply stop by Central Park South and pay a horse drawn carriage driver and his pony to be the passengers while you slap a saddle on your back and pull the cart home. You ass can (and newly improved attitude) can thank Jesse later.