Have you ever made plans to get drinks with someone, met for said drinks, determined if there was any chemistry between the two of you, made a decision to have sex with that person based on whether or not you were attracted to him or her, and, if you were and did, went home the next day after breakfast without money being exchanged? Then congratulations! You are a small business owner, according to a group of German entrepreneurs.

As a business model, it’s a win-win formula: Two potential partners set out to profit from a mutual transaction. That must be how the three business students from the University of Mannheim in southwestern Germany, who call themselves Oskar, Christopher and Julius, imagined things to be when they decided to offer their services by creating what could best be described as a free brothel. They offer stressed-out, female students uncomplicated and anonymous one-night stands. As future marketing experts, the students know that business ideas with at least a pseudo-philosophical foundation are often the ones that are best received. They call their project Bib:Love — a reference to the first letters of the German word Bibliothek, meaning library — and the slogans which they have plastered on posters around the university’s campus promise “Good Grades through Good Sex.” The young men claim that their project is about emancipation in a broader sense and that their initiative should be recognized as more than a mere coital campaign.

The men claim they have so far received 82 messages at the Bib:Love Hotmail. Some are searching for intimacy, some crack jokes and others are simply curious. Of these messages, nine have resulted in bookings. The meeting point is always the L3 student café on the University of Mannheim campus. “The L3 is the perfect spot because there are always a lot of students here during the week,” says Oskar. “Then you can meet and have a beer and check to see if the chemistry is right.” The young men reserve the right to withdraw their service should a girl’s appearance be unpromising. If the circumstances are right, the meeting ends in sex. Brothel comparisons aside, the Bib:World project is not as wild as one might think. Unusual sexual practices are not catered for, admits Christopher. Bib:Love is confined to that which students like to do on a typical Friday night: meet someone in a bar, spend a night with the student from next door — foreplay and breakfast the next morning included if desired.

Your move, Wharton.

Students Offer Free Sex to Help Coeds Make the Grade [Spiegel via Marginal Revolution]

70 comments (hidden to protect delicate sensibilities)
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Comments (70)

  1. Posted by Guest | April 5, 2012 at 1:57 PM

    Need an L3 in Midtown!

  2. Posted by B2b MD | April 5, 2012 at 2:00 PM

    You have one: Taco Bell Penn Station

  3. Posted by investorcluzo | April 5, 2012 at 2:02 PM

    Margins? We'll make it up on volume.
    -Bib:Love

  4. Posted by Duncan | April 5, 2012 at 2:06 PM

    No, I wouldn't want to call myself a "small" business owner.

  5. Posted by manheim.com | April 5, 2012 at 2:09 PM

    University of Mannheim? I didn't think you had to go to college to become a car dealer.

    - UBS Dealer Auction Quant

  6. Posted by Laxbro | April 5, 2012 at 2:15 PM

    We all know that B-school nerds over-think everything. But over-thinking and crafting a business plan out of "getting drunk and waking up next to strange pussy" is a new low.

  7. Posted by Guest | April 5, 2012 at 2:21 PM

    BA Psychology is to brain dead sorority girls with Daddy issues as MBA from elite program is to delusional nerds who never got laid in undergrad but think the prestige and wealth of an MBA will make them studs to the girls that have been avoiding them for 28 years

  8. Posted by Lowly Assistant | April 5, 2012 at 2:29 PM

    HUGE fan of their steamrolling music.

  9. Posted by Morgan Stanley | April 5, 2012 at 2:31 PM

    Boy these Samwer brothers are cloning everything.

    David Walker

  10. Posted by Guest | April 5, 2012 at 2:33 PM

    In other words, CFA > MBA?

  11. Posted by Whoops | April 5, 2012 at 2:39 PM

    An MBA is to developing skills with women as you are to coherent sentence composition.

  12. Posted by Larry Moniker | April 5, 2012 at 2:45 PM

    Nothing like a few intrepid MBAs to bring the Lebensborn program back to the fatherland.

    -Terrified Polish Quant

  13. Posted by Pedantic Guy | April 5, 2012 at 2:49 PM

    Dear Bibi:love management,

    We loved your business plan. We a few openings just under the C-Suite level and we think you'd be a great fit. Would you perhaps be interested in coming for an interview.

    Munich Re/Ergo/Hamburg Mannheimer

  14. Posted by Guest | April 5, 2012 at 2:49 PM

    Reading Bess's writing has always filled me to the brim with entrepreneurial spirit.

  15. Posted by GuyNearPennStation | April 5, 2012 at 2:50 PM

    So I'm guessing you've trolled successfully at Taco Bell Penn Station for some pink taco?

  16. Posted by PermaGuestII | April 5, 2012 at 2:52 PM

    But it would be much cooler if they were getting blown by random golf course employees, right?

  17. Posted by Laxbro | April 5, 2012 at 2:58 PM

    The short answer is yes.

  18. Posted by Guestuis | April 5, 2012 at 2:59 PM

    Speaking of, where's Nervous Jew? Haven't heard from him in quite some time.

  19. Posted by H. Moody | April 5, 2012 at 2:59 PM

    Keep chugging bro, you'll get em in that 29th year.

  20. Posted by Guest | April 5, 2012 at 3:12 PM

    Cleaning his house, preparing for Passover?

    - MOT

  21. Posted by guestie | April 5, 2012 at 3:16 PM

    That's it. I'm following my dream and starting up that auto-erotic asphyxiation 401c3.

  22. Posted by South Park Knows | April 5, 2012 at 3:21 PM

    German: Essen meine scheisse.
    Mrs. Cartman: Okey-dokey!
    Kyle, Stan, Cartman: [they see something gross] AWWWWWW!
    Stan: [pukes] Click it off, dude, click it off!
    [Kyle clicks it off]
    Stan: Dude, what the fuck is wrong with German people?

  23. Posted by guest | April 5, 2012 at 3:27 PM

    Doritos:Locos

  24. Posted by D. Kneale | April 5, 2012 at 3:27 PM

    I guess you're right–'curious' isn't quite the right way to describe it…

  25. Posted by Guest | April 5, 2012 at 3:29 PM

    Guess there's no Craigslist in Germany.

    - Guest who is too lazy to check if there is Craigslist in Germany

  26. Posted by Texashedge | April 5, 2012 at 3:33 PM

    Donde esta la biblioteca?

  27. Posted by Ferris | April 5, 2012 at 3:45 PM

    Cameron has never been in love – at least, nobody's ever been in love with him. If things don't change for him, he's gonna marry the first girl he lays, and she's gonna treat him like shit, because she will have given him what he has built up in his mind as the end-all, be-all of human existence. She won't respect him, 'cause you can't respect somebody who kisses your ass. It just doesn't work.

  28. Posted by VonSloneker | April 5, 2012 at 3:46 PM

    Could go the CFA route and have your parents send you a bride from back home in Mumbai or Shanghai.

  29. Posted by HungryIntern | April 5, 2012 at 3:56 PM

    No se, donde esta el bano?

  30. Posted by vp_md | April 5, 2012 at 4:04 PM

    Mannheim Steamroller > Cleveland Steamer

  31. Posted by Ich Bin Ein Hakuna | April 5, 2012 at 4:06 PM

    Zis is not true.

    -Ze Germanz

  32. Posted by Booger | April 5, 2012 at 4:23 PM

    I've been out combing the High Schools all day!

  33. Posted by Geraldo | April 5, 2012 at 4:30 PM

    Just get them to appear on your show and you're in like flynn

  34. Posted by brosONbrosONbros | April 5, 2012 at 4:50 PM

    We have one – It's called Turtle Bay.

  35. Posted by Guest | April 5, 2012 at 5:27 PM

    I don't love that idea.

    - David Carradine

  36. Posted by Guest Emeritus | April 5, 2012 at 5:31 PM

    You must be new here.

    -Commenter with 5 Year Dealbreaker service pin.

  37. Posted by Nebraskan | April 5, 2012 at 5:32 PM

    Their mascot is the "Steamrollers".

  38. Posted by Vincent Van Gogh | April 5, 2012 at 5:36 PM

    I once told an angry Henri de Toulouse-Latrec, "Hey mon vieux, don't get short with me! "

  39. Posted by Impressed | April 5, 2012 at 5:39 PM

    +1000

  40. Posted by Tenaska Genius | April 5, 2012 at 5:40 PM

    The Aquila guys in Omaha used to excitedly drive newhires by Warren Buffett's house and then brag about Manheim Streamroller starting in Omaha. And something about a Pizza chain and Runzas would soon be followed by an awkward silence and light conversation about how it must suck to have to work in Houston.

  41. Posted by Big Green Cav | April 5, 2012 at 5:41 PM

    Need volunteers for Beta test? Also revenue model is what?

  42. Posted by TheJokeBriefer | April 5, 2012 at 5:41 PM

    I have been missing Nervous Jew as well.

  43. Posted by UBS Intern | April 5, 2012 at 5:41 PM

    I sure hope so.

    UBS unpaid intern

  44. Posted by Can't Talk! | April 5, 2012 at 5:44 PM

    I choked up when I read that.

  45. Posted by 7-Eleven Floor Sign | April 5, 2012 at 5:46 PM

    Piso mojado!!!

  46. Posted by Guest | April 5, 2012 at 5:55 PM

    Oh my god, just go away.

  47. Posted by UFO | April 5, 2012 at 5:57 PM

    It gets better, trust me

    - 2nd year UBS unpaid intern

  48. Posted by Something | April 5, 2012 at 10:27 PM

    We're First National Change Bank

  49. Posted by Jeremy Villa | April 6, 2012 at 4:52 AM
  50. Posted by Mannheim Student | April 6, 2012 at 6:33 AM

    There indeed isn`t

  51. Posted by Bib:Love | April 6, 2012 at 8:00 AM

    Here are the Links to the website :
    http://www.bib-love.de http://www.bib-love.com

    have a look ;-)

  52. Posted by Bib:Love | April 6, 2012 at 8:01 AM

    Here are the Links to the website :
    http://www.bib-love.de http://www.bib-love.com

    have a look ;-)

  53. Posted by Lord Humongous | April 6, 2012 at 9:52 AM

    Do they have a satellite campus in Cleveland?

  54. Posted by Whartonite | April 6, 2012 at 12:06 PM

    Does this make drinks/condoms tax deductible?

  55. Posted by Mannheim Student | April 6, 2012 at 3:07 PM

    There indeed isn't

    - Guy who knows

  56. Posted by Guest | April 6, 2012 at 3:45 PM

    No, but the do have one in Mannheim.

  57. Posted by Mike | April 7, 2012 at 12:42 PM

    You ruined it for me .. Boohooo

  58. Posted by Nerd | April 7, 2012 at 9:03 PM

    UChicago Hookups…so last year

  59. Posted by Tanker2Banker | April 9, 2012 at 9:46 AM

    Sex on campus, yeah, yeah, big deal, overdone, but this beer on campus thing might have legs

  60. Posted by Yeah | April 9, 2012 at 10:03 AM

    They had me at hotmail.

  61. Posted by Darth Maul | April 10, 2012 at 10:02 AM

    just curious, what happens if the guy is busted, does the girl get to back away from the trade.

  62. Posted by CeeCee | April 10, 2012 at 10:45 AM

    Warm ale will ruin your mind

  63. Posted by CeeCee | April 10, 2012 at 10:47 AM

    Nerds will do anything to get a peice!!!

  64. Posted by Anon Corp Dev Guy | April 10, 2012 at 10:59 AM

    I choked up when I read that.

    -Michael Hutchence

    Fixed it for you

  65. Posted by DB ECM | May 7, 2012 at 1:09 PM

    We are incumbents to IPO this baby.

    - Deutsche ECM

  66. Posted by UBS Tax VP | May 7, 2012 at 1:10 PM

    you mean they are not?

    - UBS Tax VP

  67. Posted by Gloria | May 9, 2012 at 10:47 PM

    Univ producing most Christmas Albums

  68. Posted by Gloria | May 9, 2012 at 10:48 PM

    FACEBOOK 2 business plan and model.

  69. Posted by Not Stern. | May 19, 2012 at 11:23 PM

    Make that 30

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