Have you ever made plans to get drinks with someone, met for said drinks, determined if there was any chemistry between the two of you, made a decision to have sex with that person based on whether or not you were attracted to him or her, and, if you were and did, went home the next day after breakfast without money being exchanged? Then congratulations! You are a small business owner, according to a group of German entrepreneurs.
As a business model, it’s a win-win formula: Two potential partners set out to profit from a mutual transaction. That must be how the three business students from the University of Mannheim in southwestern Germany, who call themselves Oskar, Christopher and Julius, imagined things to be when they decided to offer their services by creating what could best be described as a free brothel. They offer stressed-out, female students uncomplicated and anonymous one-night stands. As future marketing experts, the students know that business ideas with at least a pseudo-philosophical foundation are often the ones that are best received. They call their project Bib:Love — a reference to the first letters of the German word Bibliothek, meaning library — and the slogans which they have plastered on posters around the university’s campus promise “Good Grades through Good Sex.” The young men claim that their project is about emancipation in a broader sense and that their initiative should be recognized as more than a mere coital campaign.
The men claim they have so far received 82 messages at the Bib:Love Hotmail. Some are searching for intimacy, some crack jokes and others are simply curious. Of these messages, nine have resulted in bookings. The meeting point is always the L3 student café on the University of Mannheim campus. “The L3 is the perfect spot because there are always a lot of students here during the week,” says Oskar. “Then you can meet and have a beer and check to see if the chemistry is right.” The young men reserve the right to withdraw their service should a girl’s appearance be unpromising. If the circumstances are right, the meeting ends in sex. Brothel comparisons aside, the Bib:World project is not as wild as one might think. Unusual sexual practices are not catered for, admits Christopher. Bib:Love is confined to that which students like to do on a typical Friday night: meet someone in a bar, spend a night with the student from next door — foreplay and breakfast the next morning included if desired.
Your move, Wharton.