There's Fresca in there for all we know.

Buffett said in the letter that he was looking for someone who was emotionally stable, could avoid serious risks, think independently and read human behavior. He also tried to reassure shareholders that he was in excellent health: “It’s amazing what Cherry Coke and hamburgers will do for a fellow.”New York Times, March 9, 2007

“The Economic Club of Washington rolled out a special head table — and laid in a special soft drink supply — at the Marriott Wardman Park in the District last Tuesday for the club’s 25th anniversary, where it hosted billionaire investor Warren Buffett…Economic Club Executive Director Mary Brady said she was advised by Buffett’s assistant, Debbie Bosanek, to keep things moving and find a supply of Cherry Coke (Buffett loves it…The Marriott Wardman Park, which is a Pepsi venue, made a special exception).”Washington Post, June 10, 2012

For six months, as the credit crisis deepened, billionaire investor Warren Buffett turned away a string of Wall Street firms that came hat in hand looking for help. On Tuesday, Mr. Buffett says, he was sitting with his feet on his desk in Omaha, drinking a Cherry Coke and munching on mixed nuts, when he got an unusually candid call from a Goldman Sachs investment banker. Tell us what kind of investment you’d consider making in Goldman, the banker urged him, and the firm would try to hammer out a deal.Wall Street Journal, September 25, 2008

David Rolfe, chief investment officer of Wedgewood Partners, which owns Berkshire stock, said the cancer was a non-news event. “I’m more worried about him getting hit by the Cherry Coke truck,” Rolfe said, a reference to Buffett’s professed love of the Coca-Cola product.Deal Journal, April 18, 2012

Whenever I lost track of Buffett, [Cherry] Coke often appeared to guide me–a carbonated version of the proverbial trail of crumbs. In London, our party went from airport to hotel in separate cars. When I arrived at the Berkeley Hotel, I did not have to wonder for long whether Buffett had preceded me. A bellhop approached with a shopping bag. ”Is this yours?” he asked. Inside were two six-packs of Cherry Coke. Two days later, I was in the crowded lobby of the Schlosshotel Kronberg near Frankfurt, following a white-gloved waiter bearing aloft a single bottle of Coca-Cola on a silver tray.BusinessWeek, June 5, 1999

The above is but a mere sampling, a drop in the bucket, of articles printed over the years intended to show us how much Berkshire Hathaway CEO Warren Buffett loves Cherry Coke. That it is his exclusive soft drink of choice. That he spurns all others in its favor. That he bathes in it. That he sweats it. That if you cut him, he bleeds not blood, but Cherry Coke. That the mere suggestion of drinking something that is not Cherry Coke makes him sick. That the notion he wouldn’t be able to tell the difference between Cherry Coke- his lifeblood- and, say, Diet Dr. Pepper or Pepsi Wild Cherry, would be laughable. We have been told to take this, above all else in the universe, as indisputable fact. And we all did just that.

And then this happened:


The takeaway here is that we’ve all been pawns in an extremely twisted game.

Warren Buffett Fails the Cherry Coke Taste Test [BloombergTV]

99 comments (hidden to protect delicate sensibilities)
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Comments (99)

  1. Posted by Im_a_Dude | July 17, 2012 at 3:36 PM

    At least he's still right about taxes

  2. Posted by Guest | July 17, 2012 at 3:39 PM

    Sorry, I can't hear you Warren. Turn down your shirt.

  3. Posted by National Enquirer | July 17, 2012 at 3:39 PM

    Rumor has it he burnt his tongue on a DQ Chili Dog moments before the test…

  4. Posted by Guestard | July 17, 2012 at 3:47 PM

    BTW, the fourth one tastes like Becky… wait, is that camera still on??

  5. Posted by Becky Q | July 17, 2012 at 3:50 PM

    Unlike me, perhaps WB doesn't like it in the can.

  6. Posted by Guest | July 17, 2012 at 3:50 PM

    Forrest Gump, that you?

  7. Posted by Guy with A.D.D. | July 17, 2012 at 3:52 PM

    Prove it. Write the check Fat Boy!

  8. Posted by Spam | July 17, 2012 at 3:52 PM

    As a company, we now avoid Buffett. He's tarnished. Passing the buck to Todd, shirking tax dodging responsibilities and avoiding risk characterizes the people at work there.
    -David Kotok

  9. Posted by Guy with A.D.D. | July 17, 2012 at 3:53 PM

    Prove it. Write the check Fat Boy

  10. Posted by Texashedge | July 17, 2012 at 3:53 PM

    I've long suspected that he bought NetJets just so he could fly private and not look like an asshole

  11. Posted by Lowly Assistant | July 17, 2012 at 3:56 PM

    Cut the guy some slack!

    -HBS '86

  12. Posted by Pietro_F | July 17, 2012 at 4:01 PM

    Did we acquire Betty in the BYD deal?

  13. Posted by BMI>40 | July 17, 2012 at 4:16 PM

    Actually it was the Fat Boy who said "Shut up and write the check".

  14. Posted by Guesticles | July 17, 2012 at 4:20 PM

    One post would've sufficed. A little too excited there pal? Too much adderall?

  15. Posted by Sell It | July 17, 2012 at 4:31 PM

    So…Short BRK?

  16. Posted by Guest | July 17, 2012 at 4:32 PM

    Unrelated Side note – Bess Levin deserves a Pulitzer

  17. Posted by Guy with A.D.D. | July 17, 2012 at 4:39 PM

    Yet he still hasn't wrriten it has he?
    Who is stopping him?

  18. Posted by Lynn T | July 17, 2012 at 4:41 PM

    Becky, when did you pop your can cherry?

    Me, I was 15.

  19. Posted by guest | July 17, 2012 at 8:27 PM

    Love the crotchety old man excuse at the end. "Oh well there were 4 cherry flavored hhrmm mmrmm"

  20. Posted by Cognoscenti | July 18, 2012 at 1:16 AM

    Personally, I prefer a glass of water with Eno's fruit salt. Shaken not stirred.

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