Samantha von Sperling is an image consultant in New York, but lately her bread-and-butter Wall Street clients have asked her to help their daughters get ready for rush at schools like Harvard; the University of Wisconsin, Madison; and New York University, which has added three chapters since 2006 and more than doubled the number of sisters, to 570. “It’s the same kind of coaching I do on Wall Street,” Ms. von Sperling says…Ms. von Sperling offers a Friday-to-Sunday intensive, for $8,000. One day is devoted to carrying yourself properly and the art of conversation. Treat rush, she says, as you would a job interview. Avoid politics and religion. “I teach them how to make interesting small talk: what you saw at the cinema, a trip to Europe. I don’t know too many 20-year-olds who are having a debate about economics.” Another day is for getting physically ready — hair, makeup and wardrobe. Ms. von Sperling organizes “outfits down to accessories, completely strategized.” Just in case a client forgets, outfits are photographed and placed in a style file. [NYT]

Comments (71)

  1. Posted by Guest | July 17, 2012 at 4:52 PM

    Shoot me now.

  2. Posted by Lowly Assistant | July 17, 2012 at 5:02 PM

    Phew. At least I can die knowing that universities and families will continue to pump out vapid young people that are increasingly more boring than all other previous generations. Forever.

    ))<>((

  3. Posted by CoveredLong | July 17, 2012 at 5:04 PM

    Pat Grant : Image consultant :: Micheal Moore : Personal trainer

  4. Posted by PermaGuestII | July 17, 2012 at 5:13 PM

    "I'll take 'Assholes' for $1,000, Bob"

    -guy starting to think J.D. Salinger had the right idea re-NY

  5. Posted by Guest | July 17, 2012 at 5:15 PM

    I'd rather spend a weekend crashing weddings with N'08.

  6. Posted by Jerry Cola | July 17, 2012 at 5:16 PM

    Yes, yes, no

  7. Posted by corporateshmuck | July 17, 2012 at 5:20 PM

    Or…you could just go to a private school, which most WS daughters probably already do. $8000?!!!! Is the bish who trains them some brat he sneaked nto an Ivy by majoring in theology, and sees this as the most lucrative use of her degree?

  8. Posted by corporateshmuck | July 17, 2012 at 5:23 PM

    Ah of course, she studied 'Speech Communications' at NYU ,sounds like some Scientology/NLP bullshit.

  9. Posted by Guest | July 17, 2012 at 5:23 PM

    I weep for America's future.

    - Fat rush reject

  10. Posted by db7 | July 17, 2012 at 5:24 PM

    They should teach these girls how to appear less dishevelled while sobering up on the Metro-North back to Westport every Sunday morning.

  11. Posted by guest | July 17, 2012 at 5:25 PM

    Isn't there some unwritten rule that if you need to hire a consultant to figure out how to get into a social group, you probably don't belong there in the first place?

  12. Posted by just give up guest | July 17, 2012 at 5:26 PM

    People need help getting into sororities at NYU? Really?

  13. Posted by Guy with A.D.D. | July 17, 2012 at 5:27 PM

    For an extra $5,00 she will teach them the ultimate secret:

    Having morals so loose that all the athletes will come to your sorority's events even though your "Sorority Siters" look like the Omega Mus.
    This will ensure you are admired by you ugly future sorority sisters who cant score on their own

  14. Posted by VonSloneker | July 17, 2012 at 5:27 PM

    If my stupid parents had gotten me a weekend intensive maybe Phoenix would have punched me…and you all might have been spared pokes, friend requests, toxic IPOs etc. Perhaps this is money well spent.

    - M. Zuckerberg

  15. Posted by lolwut | July 17, 2012 at 5:27 PM

    Someone call Bravo – we've got their next reality show.

  16. Posted by HungryIntern | July 17, 2012 at 5:33 PM

    I want to meet the parent that is paying $8k to get "image/fashion" advice from a woman who uses a Vera Bradley bag?

  17. Posted by Guest_of_Honor | July 17, 2012 at 5:40 PM

    Missy dear you must hear about this darling feature I saw at cinema this past weekend. It reminded my of my time in Nice where I like to summer. Oh these earnings, they are just here to show you that I have enough money to buy your friendship. But you'll have to pardon me I'm about to be late for intro to communications, I'll swing by the business school on the way to see if I can find me a husband. Ciao.

  18. Posted by Guestimate | July 17, 2012 at 5:45 PM

    Inquiring Mother: Samantha, what exactly do you teach?
    Sam von Sperling: Gangbang 101, Freebase Tutorial, and Oral Sex Workshop.

    - B. E. Ellis

  19. Posted by guest | July 17, 2012 at 5:54 PM

    You must be dyslexic.

  20. Posted by guest | July 17, 2012 at 5:54 PM

    Get drunk, fuck jocks, repeat.

  21. Posted by guest | July 17, 2012 at 5:56 PM

    wait just a f'ing second. did a woman who markets herself as an image consultant really use the word "cinema" to describe what any person under the age of 90 would call "the movies"?

    great. for 8k you can sound like a 20 year old hybrid of abe simpson and prince hakeem. ("sir, did you happen to catch the professional football contest on television last night?")

  22. Posted by guest | July 17, 2012 at 5:58 PM

    You could discuss what you saw at the cinema. Or your father's new motorcar. Or when to take a nap on the davenport vs. the chesterfield.

  23. Posted by guest | July 17, 2012 at 5:59 PM

    Know how I know you're gay?

  24. Posted by DingALing | July 17, 2012 at 5:59 PM

    Yes, dress up your daughters to get into that slutty sorority so she looks half way decent when she leaves my apartment tomorrow.

  25. Posted by Guest | July 17, 2012 at 6:01 PM

    did you really reference grandpa simpson?

    i have used the word "cinema" before and am under 90

  26. Posted by Im_a_Dude | July 17, 2012 at 6:18 PM

    Am i supposed to feel stupid that i had to look up "sorority rush"?
    pardon my ignorance, but i get a different rush when i think of sororities

  27. Posted by guest | July 17, 2012 at 6:24 PM

    "Am i supposed to feel stupid that i had to look up "sorority rush"? "

    yes.

    -everyone under the age of 70

  28. Posted by guest | July 17, 2012 at 6:25 PM

    NYU has athletic teams?

  29. Posted by Texashedge | July 17, 2012 at 6:47 PM

    You're going to need 7 grand more to still not get that Theta bid.

  30. Posted by Guest | July 17, 2012 at 6:48 PM

    No.

    -Jewish fratstar

  31. Posted by Michael Scarn | July 17, 2012 at 6:58 PM

    As someone who attended one of the aforementioned schools, this is not money well spent.

  32. Posted by Rockso | July 17, 2012 at 7:10 PM

    For Men – Coke. Easiest way into a sorority slut's pants. Coke.
    For the womens – Coke. Easiest way into a sorority.

  33. Posted by TJC | July 17, 2012 at 7:11 PM

    weep or ear?

  34. Posted by TJC | July 17, 2012 at 7:11 PM

    eat…fuck

  35. Posted by GS Slang Analyst | July 17, 2012 at 7:19 PM

    UBS Slang Quant says what?

  36. Posted by BlackDogBlue | July 17, 2012 at 7:20 PM

    Viewing this "news" from a distant land – can I suggest just shooting – that is what we do to useless farm animals in Australia – better for all concerned.

  37. Posted by A. Lohse | July 17, 2012 at 7:20 PM

    So, anyone want the inside track at rushing frats at Dartmouth?

  38. Posted by BlackDogBlue | July 17, 2012 at 7:23 PM

    Alternatively, you could put them in a paddock with a very randy old bull and let him sort them out – there will be plenty of rushing around then

  39. Posted by Bonobos PR | July 17, 2012 at 8:07 PM

    I hear wearing bonobos greatly increases your chances of getting into a frat.

  40. Posted by Guest | July 17, 2012 at 8:13 PM

    Laxbro – where are you?

  41. Posted by Laxbro | July 17, 2012 at 8:34 PM

    i) How you get into a top-tier sorority: be a legacy, be pretty, be wealthy, have friends in the sorority, have respectable parents

    ii) How to get balled from a top-tier sorority: have new money geeds for parents who mollycoddled their terminal loser, dumb (Wisconsin, really?), and no friend having daughter, then paid $8k to some enterprising wack job in a failed attempt at making them socially palatable

    These slams will be blacked out their first weekend of welcome week getting a train run on them by 6-8 dudes from their dorm. They'll get a bid from some bottom-tier sorority that needs the legs (i.e. dues) and their parents will think their $8,000 investment worked.

  42. Posted by Gartman | July 17, 2012 at 8:37 PM

    And then, after 4 years of getting cock slung to them by anyone who couldn't find anything better, they'll suffer the ultimate indignity. They'll find themselves at a wedding with N'08.

  43. Posted by Guest | July 17, 2012 at 8:52 PM

    Collecting $8,000 to tell girls how to pay college girls to accept them (the concise answer is: don't be fat, and act normal) is the NKI.

  44. Posted by Guest | July 17, 2012 at 8:56 PM

    Flounder?

  45. Posted by Laxbro | July 17, 2012 at 9:30 PM

    Negative.

  46. Posted by N'08 | July 17, 2012 at 10:12 PM

    Obvi.

  47. Posted by A. Saverin | July 17, 2012 at 10:35 PM

    HAHAHAHHAAHAHA, good one, but no, Phoenix wouldn't have you fucking nerd. Funny joke though.

  48. Posted by Guest | July 18, 2012 at 8:26 AM

    Pepsi must be hating how far ahead their rival is of them in popularity stakes.

  49. Posted by Guest | July 18, 2012 at 8:27 AM

    I do cocaine, baby!

    – Rock and Roll Clown

  50. Posted by guest | July 18, 2012 at 8:56 AM

    That's enough out of you

  51. Posted by LongaWronga | July 18, 2012 at 8:59 AM

    N'08 "offers a Friday-to-Sunday intensive, for $8"

  52. Posted by Unforgiveable | July 18, 2012 at 9:20 AM

    Is Bovice involved in the train running?

  53. Posted by Guest | July 18, 2012 at 10:06 AM

    The funniest part of this is that Laxbro is implying that he's too smart for the University of Wisconsin.

  54. Posted by Guest | July 18, 2012 at 10:11 AM

    80

  55. Posted by Guest | July 18, 2012 at 10:17 AM

    Lessons on dress code and talking subjects?….I think I found a new line of work.

    - Sheldon Maschler

  56. Posted by PermaGuestII | July 18, 2012 at 10:30 AM

    I intend to nap in my autogyro on the way to Rhodesia.

    -C. Montgomery Burns

  57. Posted by PermaGuestII | July 18, 2012 at 10:32 AM

    Either one sounds good to me, my antipodean friend.

  58. Posted by NYU '04 | July 18, 2012 at 10:38 AM

    The only requirements for getting into an NYU soriety/frat:
    1. Be Asian
    or
    2. Come from Long Island or northern NJ

  59. Posted by lulz | July 18, 2012 at 10:42 AM

    1997 NCAA D-III Women's Basketball Champs!

    -Seriously-we're-called-The Violets?

  60. Posted by Guest | July 18, 2012 at 11:08 AM

    E.

    Fixed it for you.

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    “Alright you little freshmen b*tches. Air raid! That was pathetic. Let’s try it again. That means get up you lazy little b*tches. Get up. Air raid.”

  63. Posted by guy | July 18, 2012 at 3:51 PM

    He wans to meet the parents?

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