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Ray Dalio Loses Fellow Truth Seeker To Baked Goods

Ben Gifford ’10, the valedictorian of his class [at Dartmouth], left his job at Bridgewater Associates after a year and a half. The next day, he decided to open a San Francisco-based bakery called Double or Muffin, an idea he and his childhood friend and Double or Muffin co-founder Sean Pears conceived while they were at a coffee shop in their hometown of Newton, Mass., according to Gifford. “It was the summer after college graduation and we were waiting in line, making bad jokes, when one of us said ‘double or muffin,’” Gifford said. “It’s really unclear who said it first, and we kind of forgot about it initially, but before long we realized that there was an actual game you could play that corresponded pretty much perfectly with the pun. You would buy a muffin and flip a coin — heads you’d get a second muffin for free, tails you’d keep the muffin you already bought.” Gifford, who does not have any prior entrepreneurial experience, had planned on pursuing other career paths post-graduation. After being rejected from several teaching programs in Asia, Gifford subsequently joined Bridgewater Associates in May 2010. “I actually liked the company and the people a lot, and, as I had hoped, I learned a ton,” Gifford said. “But at the end of the day, I’m really just not that passionate about macroeconomics or financial markets.” [The Dartmouth]

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82 Responses to “Ray Dalio Loses Fellow Truth Seeker To Baked Goods”

  1. güest says:

    I'd eat at Lickin' and Muffin'

  2. Humble Opunion says:

    What a half-baked idea.

  3. VonSloneker says:

    Ben, I busted my ass to put you through Dartmouth and you quit a good job to go fucking star in your own personal episode of Sienfeld?!?!?! You are fucking cut off…

    – Dad

  4. Guest says:

    You see, it would be this mat that you would put on the floor, and it would have different conclusions writen on it that you could jump to

  5. PermaGuestII says:

    Are they going to drive to California in a van built to look like a muffin?

    -guy who is being reminded of the plot of "Dumb and Dumber"

  6. Ed Thorp says:

    Sounds like there is a muffin arbitrage opportunity here…

  7. Guest says:

    How do you get rejected from being an engrish teacher in Asia, but get a job at Bridgewater? The guys I knew who did the teach abroad thing were good, smart enough people, but what exactly is the standard they're looking for?

  8. Sean says:

    Step 1) Quit job at top hedge fund
    Step 2) Preheat at 325
    Step 3) ????
    Step 4) Profits

  9. Guest says:

    Yep… This needs to be the post pic
    http://doubleormuffin.com/home/images//2012/04/ab

  10. Guest says:

    Muffins, WTF? If this guy were real Bridgewater material, his restaurant idea would be a place serving nothing but wildebeest.

  11. John Paulson says:

    You would buy a muffin and flip a coin — heads you’d get a second muffin for free, tails you’d keep the muffin you already bought.”

    hey, that gives me an idea……

  12. WIldebeast says:

    How does one go the valedictorian at Dartmouth get rejected by teaching programs in Asia, what did he do, feed a kid to a Hyena?

  13. guest says:

    Double YOUR Muffin…christ get it right!

  14. merkin_capital says:

    That is the worst idea I've ever heard in my life, Tom.

    -M. Bolton

  15. Ray of Hope says:

    Way to go, Ben. Bridgewater spreads hope, prosperity and good will. Your muffins spread diabetes and obesity.

  16. 10xLevered says:

    Cool story Hansel.

    -Olaf

  17. Obama says:

    Okay you can go ahead and claim you built this one

  18. Captain Obvious says:

    Perhaps if you were passionate about macroeconomics you wouldnt have developed a business plan that gives away half of your product away for free.

  19. oki says:

    macro economics != micro economics.

  20. Michael Scarn says:

    On a serious note, I do not understand this business model. So they buy the muffin and then flip the coin, if it's heads, they have to give away a muffin for free, aka losing one item of their product for free. It it's tails, then nothing happens, they just keep the first muffin, it's just like buying a normal muffin except there's a 50% chance that you get a free one. So they give out 1.5 muffins for every one that is paid for. How does this makes sense???

  21. Allison says:

    The website doesn't have a menu or even really show that they sell muffins, just t-shirts… uhhhh?

  22. Guest says:

    Rich guys from my high school used to quit stressful jobs to burn tree and bake cupcakes in Cali all the time, it was no big deal.

  23. John Paulson says:

    You would buy a muffin and flip a coin heads youd get a second muffin for free, tails youd keep the muffin you already bought.

  24. Guest says:

    this sounds like an overly elaborate analogy to illustrate the asymmetrical risk profile and inherent moral hazard underpinning the modern banking system…. right Ben? right? and after you've made your brilliant point you're going back to do God's work at Bridgewater, right? please tell me this is your plan.

  25. Nick says:

    Double or Muffin!!

    (Slaps hands on Thai)

  26. Bluto says:

    This sounds like a good idea. How do I get in?

    — Ron Donald, Soup R' Crackers manager

  27. Guest says:

    Do you know the muffin man?

    Yes I do, he is a dipshit from Dartmouth.

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