Apparently Twinkie-lovers worldwide are clamoring for a piece of this.

At a Wednesday court hearing, Hostess attorney Heather Lennox of Jones Day said Hostess may seek court permission within the next several weeks to sell specific assets, with plans to test any offers at auctions “a few weeks after” filing such motions. “We have received a flood of inquiries,” Ms. Lennox said. “We therefore think there could be very healthy competition.” Ms. Lennox didn’t name names, but several companies have already been identified as potential buyers. Flowers Foods of Thomasville, Ga., whose brands include Nature’s Own bread and Tastykake snack cakes, said Monday it renegotiated lending terms to allow it to tap additional cash. Analysts see that as a clear sign the company is gearing up to bid on Hostess assets. Private-equity firm Sun Capital is also interested in making an offer for Hostess’s entire business, according to a person familiar with the matter…Hostess’s investment banker, Joshua Scherer of Perella Weinberg Partners, said Hostess has received more than two dozen unsolicited calls over the past several days alone from interested buyers.

And not by some no-name fucking shlubbs you’d be embarrassed to be seen with in public. We’re talking big names. Huge. Brands you’d walk around with if you were trying to make an ex jealous. We have confidentiality agreements to adhere to but nod if you understand me when I say: Schmoren Schmuffett. Do you understand me? Schmoren Schm-UFFETT. I can’t say anything else at this time.

“These are name-brand companies that everyone in this courtroom would know and recognize,” he said. Mr. Scherer declined to name the interested buyers but said they include Hostess’s regional and national competitors…Other would-be buyers, Mr. Scherer said, include financial buyers and the “large consumer-products companies that we’re all familiar with,” such as cereal producers. There has also been “very significant interest” from international buyers, he said.

Hostess Has Seen ‘Flood’ Of Interest In Its Brands [WSJ]

18 comments (hidden to protect delicate sensibilities)
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Comments (18)

  1. Posted by Guest | November 21, 2012 at 2:31 PM

    If you've ever been beaten off with a stick you know it's not as good as it sounds

  2. Posted by Ping Jiang | November 21, 2012 at 2:35 PM

    I like the cramy filling though.

  3. Posted by Guest | November 21, 2012 at 2:35 PM

    Don't knock it 'til you've tried it.

    -Jeff "punish me Madame, for I have been very bad" Gundlach

  4. Posted by Bejujular | November 21, 2012 at 2:42 PM

    Especially if that stick is a large Twinkie, that sticky shit gets everywhere.

  5. Posted by Guest | November 21, 2012 at 2:44 PM

    Hostess should contact HP, they'll buy anything.

  6. Posted by Guest | November 21, 2012 at 2:53 PM

    What about the Twinkie filling?

  7. Posted by VonSloneker | November 21, 2012 at 3:13 PM

    I don't care who buys it, y'all just better ensure production is not interrupted.

    – Fried Twinkie Afficionado, The South

  8. Posted by guest | November 21, 2012 at 3:28 PM

    hey bakers union: good call on the strike, followed by an even better call on digging in your heels in mediation. 18,000 people out of work, and the fraction of that that might go back to work when the brands are acquired going to have a worse deal than anything hostess would have offered.

  9. Posted by Kweku Adoboli | November 21, 2012 at 3:40 PM

    Or UBS

  10. Posted by Apu N. | November 21, 2012 at 3:41 PM

    Silly Customers, you can't hurt a Twinkie…….

  11. Posted by Geeofffjeff | November 21, 2012 at 3:56 PM

    What if the My Little Brony club was to buy Twinkies to have sex with them? How does that work?

  12. Posted by Guest | November 21, 2012 at 5:54 PM

    "Baker looking for work, will take any job that needs filling."

    – Guy predicting influx of craigslist activity in the coming weeks

  13. Posted by lolwut | November 21, 2012 at 6:04 PM

    Pun intended? If so, bravo.

  14. Posted by Inside Eating | November 21, 2012 at 8:55 PM

    Ms. Lennox, I was mearly looking to buy the last boxes left, not the company.

    -S. Cohen

  15. Posted by guest | November 22, 2012 at 12:16 AM

    You had me with the body, but lost me with the signature.

  16. Posted by Sophomoron | November 22, 2012 at 11:00 AM

    The Ding Dongs need to merge with the Creampies in order to keep the species alive.

  17. Posted by Guest1 | November 22, 2012 at 5:55 PM
  18. Posted by Financial Samurai | November 23, 2012 at 9:34 AM

    The simple answer is, you strike b/c you are willing to risk losing your job.

  19. Posted by arf com | November 26, 2012 at 5:42 PM

    Play stupid games, win stupid prizes