In the ten years Mr. Sloterbeck has tracked them, sales of trees, wreaths and the like have proved a reliable gauge of overall holiday spending. When people are willing to spring for a bigger tree or buy that extra garland, they’re probably spending more at the mall too.
Mr. Sloterbeck’s contacts tell him it has been a strong season for trees. For the four weeks ended Sunday, the survey shows sales were 4.8% higher than a year ago.
Now, if you’ll excuse me, I’m kicking off early because I am a man.