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This Is A Thing That’s Happening At Citigroup

For the next three weeks, the bank’s world-wide head of foreign-exchange sales is invoking his alter ego, “Bernieman.” The 53-year-old Mr. Sinniah’s mission: elevate Citigroup to the top of Euromoney magazine’s hallowed annual ranking of foreign-exchange firms…The last time Citigroup captured the top spot was in 2002. The New York bank then languished but has been inching its way back up the list, finishing second in 2012. Triumph this year is a job for Bernieman. Vowing to end Citigroup’s losing streak, Mr. Sinniah put his muscles where his mouth is. Around the world, Citigroup has plastered offices with a cartoon sendup of Mr. Sinniah clad in yellow tights, red briefs and a red cape, with a B on his chest and left index finger pointing toward the sky. “THERE IS NO TRY. DO!” the posters say. “GET TO NUMBER ONE.” “DO!” means persuading clients to support Citigroup in the Euromoney survey. “Every vote counts!” one poster adds. On Citigroup trading floors, traders, salespeople and analysts have been divided into teams to get out the vote. Instead of their typical uniform of button-down shirts and chinos, employees are wearing T-shirts emblazoned with Formula One racing-team names and Bernieman’s motto. [WSJ]

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19 Responses to “This Is A Thing That’s Happening At Citigroup”

  1. VonSloneker says:

    Bernieman powers activate!! Vindaloo fire breath…GOOOO!!

    – Guy who has examined his motives

  2. PermaGuestII says:

    Sounds like something out of a Mel Brooks movie from 1978

  3. Sean says:

    Bernieman>Burning Man

  4. Citifail says:

    They should see how far they can take this losing streak!

  5. UBS Voting Quant says:

    So Citi thinks their sales and trading teams time would be better spent getting the vote out as opposed to selling and trading… maybe we should implement this strategy.

  6. Scoop Jackson says:

    Breaking news: Icahn targets (pun intended) wrong Rolls Royce in Ft. Lauderdale.

  7. Turbo Chart says:

    Yeah, well, my sugary maple core would destroy your smelter!

  8. 390G says:

    Sounds like something Gallo came up with. Gives the little fella something to do.

  9. Guest says:

    They must do tequila shots to get the courage to make the phone calls.

  10. More motives says:

    I believe that character played Gary and Ace's personal doctor in episode #4.

  11. Colorblind says:

    The tights look green to me.

  12. mkng1 says:

    So if I vote for you you'll stop harassing me with losing trading ideas?

    – Citi customer

  13. Guest says:

    I see they took some liberties in the package department.

    -Mrs. Bernieman