Mitch Modell stands accused of being a sneaky sneaker salesman. The CEO of the Big Apple-based Modell’s chain has been sued by big-box rival Dick’s Sporting Goods, which charges that Modell impersonated a Dick’s exec earlier this month as he spied on a store in Princeton, NJ. Modell, who once appeared on the reality-TV show “Undercover Boss,” claimed to be a Dick’s senior vice president as he persuaded employees to give him access to the backroom of the store and grilled them about the business, the suit alleges…In 2012, Modell shaved his head and wore a walrus mustache for his appearance on “Undercover Boss,” posing as “Joey Glick,” a warehouse worker at one of his own company’s facilities. Modell said it was “not prepared to offer any comment at this time.” […] Accusing Modell of civil conspiracy and trespassing, Dick’s is seeking a judge’s order to bar him and his workers from posing as employees and entering nonpublic areas of Dick’s stores. [NYP]

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Comments (22)

  1. Posted by @Brady_Jeffrey | March 3, 2014 at 1:09 PM

    super undercover boss

  2. Posted by Hobbes | March 3, 2014 at 1:11 PM

    I wonder if shaving my head and donning a walrus mustache will let me sneak into the backstage area for the Victoria Secret fashion show.

  3. Posted by guest | March 3, 2014 at 1:20 PM

    go on…

  4. Posted by Guest | March 3, 2014 at 1:37 PM

    No, but waxing your legs and chest and telling people they're fabulous might do it.

  5. Posted by guest | March 3, 2014 at 1:48 PM

    So if Dick's doesn't have judge’s order to bar me from posing as an employee and entering nonpublic areas of Dick’s stores, then I'm legally allowed to do it?

  6. Posted by Stephan | March 3, 2014 at 1:51 PM

    SOME COMMENT ABOUT HOW "DICK'S" IS A FUNNY WORD AND A FUNNY NAME!!!

    – Couldn't contain it and can't believe this is the first one

  7. Posted by guest | March 3, 2014 at 1:51 PM

    They were probably pissed because he didn't give them the $1000 check at the end of his undercover inspection.

  8. Posted by Joey Glick | March 3, 2014 at 1:58 PM

    This is why big box retailers will never work in NY. We don't F around

  9. Posted by Shaz's beard | March 3, 2014 at 2:55 PM

    Goldman VP > CEO of Modell's > Dick's Senior VP > Modell's warehouse worker > UBS MD > Shaz

  10. Posted by KingCo | March 3, 2014 at 3:24 PM

    He wasn't impersonating anyone. What he really said was "I am a Dick, Sporting Goods Executive."

    – MD, Strunk & White

  11. Posted by JimmyCarr | March 3, 2014 at 3:38 PM

    Some please come smack the sailors' dicks out of this guy's mouth

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    Actually, he was doing due diligence for a proposed merged sporting goods venture between the two firms that will focus on athletes interested in figure skating, gymnastics, synchronized swimming and yoga. It's going to be called "Mo Dicks"

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  16. Posted by لعبة سيارات | March 11, 2014 at 9:59 AM

    This is why big box retailers will never work in NY. We don't F around

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