Times Square may be a Dantean circle of hell, but it’s Nasdaq’s Dantean circle of hell. It’s also a telegenic Dantean circle of hell, or at least one that media types find conveniently reached from their own Dantean circles of hell. So they’re sprucing the place behind the giant Nasdaq billboard up for the hacks who don’t seem to notice the decreasing importance of what else happens therein.

The exchange is spending about $10 million to upgrade interiors at its MarketSite building, adding more broadcast-studio space and new conference and event areas for corporate events….

Over the last several years, exchange operators such as Nasdaq and the New York Stock Exchange—its rival exchange in New York—have lost market share to alternative trading venues, such as so-called dark pools, which are mostly private and operated by brokers….

Demand for broadcast space had increased, so the company decided it could create another studio by eliminating its atrium that once extended to the second floor. When the renovations are completed in the second quarter, Nasdaq will be able to accommodate more media requests to broadcast market reports and conduct interviews. New elevators will now open onto the second floor facing Times Square, visible through the large windows.

Nasdaq Is Bullish on Times Square Backdrop [WSJ]

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Comments (6)

  1. Posted by Guy Fieri | April 15, 2014 at 1:31 PM

    Come one, come all!

  2. Posted by Payperckick | April 15, 2014 at 1:35 PM

    I don't get the advert for the potato with a penis coming out of it

  3. Posted by BNP HR | April 15, 2014 at 1:38 PM

    Times Square is the best place to pick up strange from out of town, this is a fact. Like shooting fish in a barrel. That said it is hell on earth

  4. Posted by Guest | April 15, 2014 at 2:26 PM

    Well, second best.

    – Penn Station Taco Bell PR

  5. Posted by Hot Yarlsberg | April 15, 2014 at 2:30 PM

    Ever had a devils threesome in the Minetta's steam room?

  6. Posted by Sophiya | May 16, 2014 at 6:27 AM

    Nasdaq is really very well to renovate times square place. But Specially I really like elevator maintenance. It will eventually now available on the next floorboards going through Periods Sq, visible with the large home windows.