Researchers from Harvard Business School, Wharton, and the MIT Sloan School of Management have determined that venture capitalists like their pitches wrapped up in pretty packaging. If you’ve got a great idea but sense you’re not Adonis, consider hiring a male model to do the talking. Also of note, don’t even think about letting a woman make your presentation.

We identify a profound and consistent gender gap in entrepreneurship, a central path to job creation, economic growth, and prosperity. Across a field setting (three entrepreneurial pitch competitions in the United States) and two controlled experiments, we find that investors prefer entrepreneurial pitches presented by male entrepreneurs compared with pitches presented by female entrepreneurs, even when the content of the pitch is the same. This effect is moderated by male physical attractiveness: attractive males are particularly persuasive, whereas physical attractiveness does not matter among female entrepreneurs. These findings fundamentally advance the science related to gender, physical attractiveness, psychological persuasion, bias, role expectations, and entrepreneurship

Investors prefer entrepreneurial ventures pitched by attractive men [HBS via Counterparties]

7 comments (hidden to protect delicate sensibilities)
Show all comments ↓

Comments (7)

  1. Posted by Derek Z | April 7, 2014 at 5:07 PM

    Use a male model, idiot.

  2. Posted by Bandersnatch | April 7, 2014 at 5:11 PM

    Don't let the bitch pitch
    - Greg Weinstein

  3. Posted by Guest | April 8, 2014 at 10:31 AM

    Hot women make me want to give them a different kind of seed investment

  4. Posted by Blue Steel | April 8, 2014 at 11:18 AM

    What is this? A business for ants?

    - Ben Horowitz

  5. Posted by J.P. Prewitt | April 9, 2014 at 1:08 PM

    We think differently than the face and body boys… we're a different breed.

  6. Posted by Joseph Tramontana | April 10, 2014 at 10:34 PM

    Interesting study. Sad how factors like that matter but I guess businessmen will always be businessmen, making use of the resources they have to gain an upper hand.

  7. Posted by eric kuvykin | April 11, 2014 at 11:14 PM

    a new site is being tested http://www.jjlist.com i hear its the next BIG thing. they are looking for freelance bloggers. the more heated the better. True freedom of speech unlike facebook which shuts down accounts. any feed back?