Study Reveals Investors A Lot More Likely To Fund Entrepreneurs That Graced A Recent GQ Cover

Researchers from Harvard Business School, Wharton, and the MIT Sloan School of Management have determined that venture capitalists like their pitches wrapped up in pretty packaging. If you’ve got a great idea but sense you’re not Adonis, consider hiring a male model to do the talking. Also of note, don’t even think about letting a woman make your presentation.

We identify a profound and consistent gender gap in entrepreneurship, a central path to job creation, economic growth, and prosperity. Across a field setting (three entrepreneurial pitch competitions in the United States) and two controlled experiments, we find that investors prefer entrepreneurial pitches presented by male entrepreneurs compared with pitches presented by female entrepreneurs, even when the content of the pitch is the same. This effect is moderated by male physical attractiveness: attractive males are particularly persuasive, whereas physical attractiveness does not matter among female entrepreneurs. These findings fundamentally advance the science related to gender, physical attractiveness, psychological persuasion, bias, role expectations, and entrepreneurship

Investors prefer entrepreneurial ventures pitched by attractive men [HBS via Counterparties]

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7 Responses to “Study Reveals Investors A Lot More Likely To Fund Entrepreneurs That Graced A Recent GQ Cover”

  1. Derek Z says:

    Use a male model, idiot.

  2. Bandersnatch says:

    Don't let the bitch pitch
    – Greg Weinstein

  3. Guest says:

    Hot women make me want to give them a different kind of seed investment

  4. Blue Steel says:

    What is this? A business for ants?

    – Ben Horowitz

  5. J.P. Prewitt says:

    We think differently than the face and body boys… we're a different breed.

  6. Interesting study. Sad how factors like that matter but I guess businessmen will always be businessmen, making use of the resources they have to gain an upper hand.

  7. eric kuvykin says:

    a new site is being tested i hear its the next BIG thing. they are looking for freelance bloggers. the more heated the better. True freedom of speech unlike facebook which shuts down accounts. any feed back?