Earlier this week, we learned that Bank of America has a number of very unhappy ex-Merrill Lynch brokers on it hands. Their beef? New business cards that feature a slightly smaller bull than in times past, an obvious affront, as they see it, to the Merrill brand. While no formal demands have been made, it’s clear that in order to be made happy, the former Mother Merrill employees will need to see the bull reinstated to its former size and glory. And, sure, an apology from Bank of America brass for the lack of respect would be nice. At this time, CEO Brian Moynihan is yet to make a formal statement regarding the redesigned cards, but rank-and-file BofA-ers, at least those with access to MS Paint, have sent a message that they are less than sympathetic.
From the front-lines: “Seems like the BAML team is waging an internal civil war via email signature mash-up logos (see attached).”