• 18 Jun 2014 at 5:25 PM

More To Yo Than That Meets The Eye: CEO

The app, called Yo, lets people say “Yo” to their friends. Tap a name on the app’s list of contacts, and a text notification saying “Yo” pops up on the recipient’s smartphone, along with a recorded voice shouting the syllable. The idea is simple. It may turn out to be a dud. But $1 million has already been staked on its success. Or Arbel, the chief executive of Yo, said on Wednesday that he had raised that seven-figure sum from a group of angel investors led by Moshe Hogeg, the chief executive of an image-sharing app called Mobli. Yo has so much potential, Mr. Arbel said, that last week he left his job as the chief technology officer of Stox, a stock trading platform he helped start last year, and moved to San Francisco from Tel Aviv to work on Yo full-time. “People think it’s just an app that says ‘Yo.’ But it’s really not,” Mr. Arbel said. “We like to call it context-based messaging. You understand by the context what is being said.” [Dealbook]

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Comments (10)

  1. Posted by Geezer | June 18, 2014 at 5:33 PM


  2. Posted by vcer | June 18, 2014 at 5:41 PM

    Ok guys, ok. THIS is the peak of the bubble.

  3. Posted by Chum | June 18, 2014 at 5:43 PM

    Almost. Once someone buys them for, say, $100M (a near-infinite multiple of earnings), then I'm shorting everything.

  4. Posted by Capt. Obvious | June 18, 2014 at 6:10 PM

    If the CEO believes this then maybe the tag line "Its that simple" wasnt the best choice.

  5. Posted by Disappointed Guest | June 18, 2014 at 7:52 PM

    No thoughts on this from Jesse Pinkman, CFA?

  6. Posted by Ho No Mo | June 19, 2014 at 7:21 AM

    All good until they find the program code was stolen from the already existing 'Ho' app.

    UBS Ho Quant

  7. Posted by Guest | June 19, 2014 at 9:40 AM

    I thought this was an Onion article.

  8. Posted by Hipster Bar Nodder | June 19, 2014 at 9:43 AM

    We're developing "Sup?" and have $200m in crowd funding from hipster investors with street cred and who wear wool caps in the summer with a matching t-shirt. Many of them look like the Trivago dude.

  9. Posted by Steve Stevens | June 19, 2014 at 3:56 PM


  10. Posted by Jesse Pinkman, CFA | June 19, 2014 at 6:55 PM

    Who do you think staked them part of the $1m? The Albuquerque Angels…