More To Yo Than That Meets The Eye: CEO

The app, called Yo, lets people say “Yo” to their friends. Tap a name on the app’s list of contacts, and a text notification saying “Yo” pops up on the recipient’s smartphone, along with a recorded voice shouting the syllable. The idea is simple. It may turn out to be a dud. But $1 million has already been staked on its success. Or Arbel, the chief executive of Yo, said on Wednesday that he had raised that seven-figure sum from a group of angel investors led by Moshe Hogeg, the chief executive of an image-sharing app called Mobli. Yo has so much potential, Mr. Arbel said, that last week he left his job as the chief technology officer of Stox, a stock trading platform he helped start last year, and moved to San Francisco from Tel Aviv to work on Yo full-time. “People think it’s just an app that says ‘Yo.’ But it’s really not,” Mr. Arbel said. “We like to call it context-based messaging. You understand by the context what is being said.” [Dealbook]

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10 Responses to “More To Yo Than That Meets The Eye: CEO”

  1. Geezer says:


  2. vcer says:

    Ok guys, ok. THIS is the peak of the bubble.

  3. Capt. Obvious says:

    If the CEO believes this then maybe the tag line "Its that simple" wasnt the best choice.

  4. Disappointed Guest says:

    No thoughts on this from Jesse Pinkman, CFA?

  5. Ho No Mo says:

    All good until they find the program code was stolen from the already existing 'Ho' app.

    UBS Ho Quant

  6. Guest says:

    I thought this was an Onion article.

  7. Hipster Bar Nodder says:

    We're developing "Sup?" and have $200m in crowd funding from hipster investors with street cred and who wear wool caps in the summer with a matching t-shirt. Many of them look like the Trivago dude.

  8. Steve Stevens says: