the 'yo' concept

Morgan Stanley Economist Hates Christmas Decorations, Loves 2-Letter Apps

“…the more I think about it, the more I like the ‘yo’ concept. And it’s not because of the app’s latest feature: you can send a ‘yo’ to the username ‘worldcup’ to receive a ‘yo’ (and nothing else) anytime a team scores a goal. Rather, it’s because I’ve always thought that there is beauty in simplicity. I’m a minimalist. I like to sit in my scarcely furnished study with white-washed walls while I write this comment. I hate Christmas decorations. When on a vacation, I like to sit on the shore and stare at the sea in the summer, or climb up a cold, white mountain silently on skis in the winter. I loved to read the late Barton Biggs’s simple but beautiful prose about investing. Life is full of complexity –family, friends, work, politics, financial markets, the global economy. Coping with complexity requires filtering, sorting, reduction, concentration and, at least sometimes, simplification. Sometimes, a simple ‘yo’ can say and mean more to your ‘contacts’ than all the babble.” [BI, earlier]

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8 Responses to “Morgan Stanley Economist Hates Christmas Decorations, Loves 2-Letter Apps”

  1. Im_a_Dude says:

    Bess, whats your "Yo" name?

  2. runcibleman says:

    Joachim Fels is also known to MS research analysts as the guy who thought that buying into Groupon at the IPO was a good idea.

    -MS research associate

  3. Guest says:


    -Ghost of Barton Biggs on investing in this POS.

  4. guest says:

    Wow, stupid is as stupid does. The fuck am i seeing here???

  5. davidrusso says:


  6. Anson says:

    I agree with the above person said.

  7. Yo-mate says:

    All good until Morgan Stanley decides to simplify its economists headcount