Tags: LinkedIn-tested, Morgan Stanley, riveting stuff no doubt
But he’ll have to, for at least as long as it takes him to finish the firm’s online Twitter training course and as long as it takes his supervisor to sign off on his 140 characters.
Morgan Stanley, the world’s largest brokerage firm as measured by its more than 16,000 financial advisers, has until now limited them to tweeting scripted messages it prepared on the economy, general investment themes, wealth management concepts and some lifestyle topics.
The company told advisers on Monday that if they take an online training course that can be completed in about 20 minutes and have at least 15 followers – a pittance by the standards of Twitter, where Justin Bieber has 52.6 million followers – they can create their own 140-character messages and retweet content from others….
The firm has allowed self-created messages on LinkedIn since July 2012, and has not run into any regulatory problems….
Advisers used to instant gratification with their personal Twitter accounts will have to put up with delayed gratification in their professional lives. All messages and status updates are moderated by a supervisor, with a decision on approval generally coming within several hours….
Brokers are not permitted to write about particular investments, offer forecasts or discuss more risky offerings such as commodities or structured products that require disclaimers.
Morgan Stanley gives tweeting brokers some leeway [Reuters]