Time was, signifiers of wealth in the Hamptons were fairly obvious: an address on Further Lane; a place to land a chopper; a casual ease when buying $30,000 bottles of Dom Pérignon at the Pink Elephant; a checking account balance of $100 million; enough money to hate-buy (and bulldoze) a $50 million house. Now? It’s getting into Club Adopt A Higway, where the line is out the door and a Black Card will only get you so far.

The 54-year-old real estate mogul is the owner of a sprawling 11,000-square-foot home in Bridgehampton complete with pool and putting greens. But he notably perks up when talking about his greatest point of pride on the East End — his 54-by-72-inch Sponsor-a-Highway sign advertising the Guberman Group. The latest status symbol in the world’s richest playground is being the proud owner of a rather pedestrian-looking sign along Montauk Highway and Route 27, especially between Southampton and East Hampton. Competition for such prime stretches is fierce — years-long waiting lists are not uncommon — making them all the more desirable to master-of-the-universe types. Most sign up for one- or two-year contracts, pledging to pay hundreds of dollars a month to go toward contractors who maintain and beautify roads. In exchange, adoptees can have their names — and their businesses — on a sign for all of New York City’s movers and shakers to see. Since the fall of 2013, Guberman has shelled out $650 a month to maintain the milelong stretch between exits 66 and 67 on the eastbound side of the Long Island Expressway, plus an initial $2,500 for the cost of the sign. “There’s very little available, and there’s a waiting list for [Route] 27,” he explains…

The Department of Transportation of Long Island juggles numerous requests for coveted spots — a mere 10 percent of East End road is still up for grabs, leaving desperate Hamptonites scrambling for “adoption” opportunities. Most of the available segments are located in Montauk — less desirable, since the number of drivers dwindles so far out east, limiting exposure. “There’s very little turnover. Once these sponsors are in, they don’t want to give up their segments,” says DOT staffer Carlos Rojas. Space is so limited that a onetime wait-lister feels all the more territorial now that he’s claimed his mark — on Route 27 just before East Hampton’s iconic Hook Windmill. “Offer me a million dollars — and I still won’t give that sign up,” says Eli Wilner, master fine art framer of some of the world’s most valuable collections, who has a gallery on the Upper East Side.

The latest status symbol for Hamptons elite is adopting a highway [NYP]

15 comments (hidden to protect delicate sensibilities)
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Comments (15)

  1. Posted by Symthe | August 6, 2014 at 1:44 PM

    No one sees the irony of Lizzie Grubman's dad adopting a highway. The Hamptons have become a deplorable plaground of depravity.

  2. Posted by investorcluzo | August 6, 2014 at 1:50 PM

    Perhaps he should use some of that money of his to pay a tailor – his pants are about 3 inches too long and what's with the oversized polo logo shirt? Lastly, doesn't he know that you don't wear a glove when putting? If you're going to stage a photo shoot, at least get it right…

    Other than that, I have no concerns.

  3. Posted by Lunchtime Quant | August 6, 2014 at 2:15 PM

    1. If there is a waiting list and zero turnover I suggest Long Island consider raising their price from $650.

    2. I wonder what Ray thinks about using litter removal signs as advertisements.

  4. Posted by guest | August 6, 2014 at 2:16 PM

    The paperwork involved to change Sac Capital's sign to Point 72 must be a disaster.

  5. Posted by Besthampton | August 6, 2014 at 2:22 PM

    The Hamptons really are the Hamptons.

  6. Posted by BNP Manzier Quant | August 6, 2014 at 2:27 PM

    Apparently Ralph Lauren is having a sale on bitch tits.

  7. Posted by idiot | August 6, 2014 at 2:39 PM

    Judging from that flag he's standing next to, that guy is enormous. No wonder his daughter has such a sense of entitlement.

  8. Posted by Post Troll | August 6, 2014 at 2:44 PM

    I see the irony in his last name being Guberman, not Grubman. It's the little things, like reading comprehension. Other than that I am devoid of concerns.

  9. Posted by moesha | August 6, 2014 at 2:52 PM

    wrong, it's rubberman

  10. Posted by Guest | August 6, 2014 at 3:03 PM

    Allen Grubman is her father. Although Im sure he's happy that people think this guy is her father.

  11. Posted by Guest | August 6, 2014 at 3:22 PM

    This is a typical NYP story. I can't believe these people would actually be quoted on this. Fucking embarrassing. No one notices these signs they are too busy trying to get past the traffic on 27 that stretches as far as the eye can see. The Kramer pic is gold however, made me laugh out loud thanks Bess.

  12. Posted by Al S | August 6, 2014 at 3:24 PM

    This is a hybrid. This is a cross, ah, of Bluegrass, Kentucky Bluegrass, Featherbed Bent, and Northern California Sensemilia. The amazing stuff about this is, that you can play 36 holes on it in the afternoon, take it home and just get stoned to the bejeezus-belt that night on this stuff.
    -Carl S

  13. Posted by Guest | August 7, 2014 at 12:30 AM

    #1 is an excellent thought. You can tell that the government's in charge of this program.

  14. Posted by Lowly Assistant | August 7, 2014 at 10:42 AM

    It's Strong Island. What did you expect?

  15. Posted by smo996 | August 14, 2014 at 9:47 AM

    Do they accept bearer bonds?
    – H. Gruber-"man"