Wells Fargo’s Code Name For Growth Plan Might As Well Be “Project Big Fat Slob”

Book references aside, is that not the image you’re getting here?

Wells Fargo & Co. aims to double the size of its asset-management unit to $1 trillion over the next decade through acquisitions and more aggressive sales to big investors, according to executives carrying out the plan. The San Francisco bank is ramping up its international sales force, setting higher goals in the U.S. and looking to buy smaller asset managers to broaden its product offerings, according to the executives…Internally, Wells Fargo’s growth plan is known as the company’s “Big Hairy Audacious Goal,” borrowed from the business book “Built to Last: Successful Habits of Visionary Companies.”

Wells Fargo Seeks to Boost Asset-Management Business [WSJ via Emily Glazer]

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4 Responses to “Wells Fargo’s Code Name For Growth Plan Might As Well Be “Project Big Fat Slob””

  1. guest says:

    -big fat hairy slob

  2. Intern says:

    Growth by acquisition by big banks at the top of the cycle has worked well in the past, right?

  3. UFO says:

    I'm a fan

    – Harry Bailz

  4. B Iteme says:

    Too Fat To Fail?