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Bell Canada Minds the Bollocks

Sex_PistolsNever_Mind_The_BollocksFrontal.jpg Bell Canada Enterprises (BCE) drops the firebomb on its most recent ad campaign, from Reuters:

The ads for Bell Canada’s Solo discount service showed a young woman decked out in flashy punk rock attire, with a button that reads “Belsen was a gas” — the controversial title of a song by the Sex Pistols, and a reference to Nazi Germany’s Bergen-Belsen concentration camp.
“It was inadvertent,” Bell Canada spokesman Mark Langton said on Friday, noting that the dozen ads were taken down as soon as the company realized its mistake. “Obviously, we would never depict such an offensive slogan in our advertising.”

The ad offended Jews (and Sex Pistols fans) taking public transport in Vancouver and Toronto.
Holocaust song title has firm squirming [Reuters]

It’s My Deutsche In A Box

deutschebank2.jpg From copyranter, how did this man get this woman on top of this building? Easy – a “passion to perform,” a desire to be “lifted even higher,” and a Deutsche in a box.
Step 1: Cut a hole in the logo
Step 2: Put your Deutsche in that box
Step 3: Make her sit on the box
And that’s the way you do it.
Deutsche Bank. A Passion to Perform…oral sex on our Logo. [copyranter]

sungard.jpg From copyranter, SunGard’s timing on this August 1st print ad (in CIO mag) is a bit unfortunate, forcing the company to do some AdvancedRecovery of its own.
Today, in August publication ad images not likely to be used in September issues… [copyranter]

The Reality Gap

mind the gap.jpg Faced with a case of recurring ad-failure amidst tanking same-store sales, Gap is taking the crazy cool notion of shunning TV in a revolutionary new print-only campaign.
The Laird & Partners campaign is revolutionary because it features relatively obscure personalities wearing Gap clothing. Personalities as obscure as John Mayer, Lucy Liu, Forest Whitaker and Selma Blair. We’re confused. So the new print-only Gap ads will have really famous people wearing Gap clothing. Sounds like a revolution to me, or the most common clothing ad there is. Yes, people get paid big money to come up with these ideas.
One of these men, Trey Laird, president of the ad firm that bears his name, comments that the people in the new Gap ads “are not the most expected choices, they’re not in Us Weekly every week.” Rather, they are in Us Weekly every other week. It seems like Gap is spending more time marketing the fact that its new ads are edgy than its actual clothing, as we look for clues as to why the chain’s sales stink.
The ad wizards mulled it over and realized that maybe they do have a tired, generic concept. That’s why the pictures will be in black and white and shot by Annie Leibovitz, best known lately for making Queen Elizabeth II look like she was in the Matrix. Sprinkle in a few people who aren’t as famous as the dude dating Jessica Simpson, like the director of “An Inconvenient Truth,” and you get your revolution… or a dressed up offshoot of 90% of clothing ads.
Gap Tries a Somewhat Old-Fashioned Campaign [New York Times]

intelad.jpg
The latest Intel print ad for the Core 2 Duo processor features several large black guys posed in pre-prostration to a nerdy white overlord who looks like an extra from a bad Dockers commercial. Is the ad racist or are people reading into this too much? A common misreading of ‘bent over black guys overseen by complacent white dude’ imagery is to think that it’s racist. Would the ad have made more sense if Intel used Chinese swimmers?
Also, any ideas on where this ad was focus tested (Intel’s Andersonville HQ)? Intel probably just figured that only one of the people in the picture would be buying products with its new high-end chips anyway. That person of course, is the guy who finishes first in the race.
Enter your caption below!
The Union and Confederacy have been uncivilly vying over Intel’s share price (Nasdaq: INTC) which has ranged in daily trading to up over 1% to down 1.5%.
Intel Ad Might be Racist, but Boy Does It Make Me Want a Core 2 Duo [Gizmondo via Fark]
Intel under fire for ‘racist’ ad [The Inquirer]

puppy.jpg With all the controversy surrounding Michael Vick’s dogfighting proclivities Chrysler Group’s Dodge division decided now was a perfect time to release a viral video of a Dodge Nitro electrocuting a puppy to death. Note to Dodge, using force lightning against Mark Hamill, good, using it against a puppy, bad. The ad was created by the BBDO Netherlands division of Omnicrom, and carries the tagline, “charged with adrenaline,” followed by that EXTREME Dodge guitar riff.
Chrysler is backpedaling faster than a pit-bull in Blacksburg and has pulled the ad from YouTube (although you can watch it in the Jallopnik link below), apologizing for the “fictional yet inappropriate treatment of an animal.” Chrysler is also pulling the “come on, those crazy Europeans are morally bankrupt anyway,” excuse, while “investigating the origins of the commercial.”
Dodge Nitro Kills Dog, Makes Us Cry A Little [Jallopnik]
Chrysler pulls SUV ad with electrocuted dog [Reuters via CNN]