Deabreaker is an online Wall Street tabloid covering the personalities and culture that shape the financial industry, offering original commentary, news, and analysis. Dealbreaker is published by Breaking Media. To learn more about Breaking Media, including our audience demographics, rates, and ad specs, please visit breakingmedia.com.

To learn more about advertising on Dealbreaker.com, including unique sponsorship opportunities, please contact Hsiaolei Miller at (212) 334-1871 ext. 126 or email advertising@breakingmedia.com.

Click here to download our media kit.

Advertising Guidelines

  • DealBreaker.com accepts GIF, JPEG, Rich Media & third party served ads
  • 30-second and 4 loop max for any animation
  • Any audio must be user-initiated, defined as a click and not a mouseover, and clearly labeled with “Play” and “Stop” controls.
  • Flash

    • All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the .swf file before the ad is sent to DealBreaker. Code must be added to a button on the outside layer (NOT a movie clip):

      on(release) {
      getURL(clickTAG,”_blank”);
      }

  • A default gif must be submitted for visitors without Flash or JavaScript
  • Must send click thru url to us in email (since it won’t be embedded in the flash file)
  • Lead time is 3 business days for non-rich media and 7 business days for rich media
Banner Dimensions File Size (Non-Rich Media) File Size (Rich Media)
Big Box 300×250 30K 30K
Leaderboard 728×90 30K 40K

User-initiated expanding ad creative guidelines

  • Expanding ads are subject to frequency capping
  • Expansion must be user initiated via click or mouseover
  • In the event of expansion via mouseover the expanded portion must automatically close when the user’s cursor moves off the ad.
  • In the event of expansion via click the expanded portion must be clearly marked with a “CLOSE X” button in at least 10-pt type
  • Expanding big boxes must be able to open to the left and expanding leaderboards must be able to expand down.
Banner Dimensions Max Expanding Size File Size (Non-Rich Media)
Big Box 300×250 610×250 30K 30K
Leaderboard 728×90 728×360 30K 40K

Additional Packages Available

To discuss exclusive site sponsorship, advertorials, RSS and email newsletter sponsorships please contact david@dealbreaker.com.

Reader Profile

Gender

Male
88.9%

Region

United States
87.0%
New York
39.0%

Education

College Graduate
94.4%
Post Grad
34.6%


Age

18.34
72.9%
Over 21
99.5%
Median Age
30

Household Income

HHI:$75k+
85.7%
HHI:$100k+
75.5%
HHI:$250k+
34.3%
Mean
$246,000

Taken a flight in the last 30 days

60.3%


Job titles

Brokers / traders
22.5%
Analysts
25.6%
Associates
18.6%
C-level and managment
25.4%

Company size by number of employees

Fewer than 10
12.8%
10 – 100
21.5%
100 – 1,000
18.5%
1,000 – 10,000
15.2%
10,000+
32.0%

Employed in financial services industry

72%


Media

One of Fortune’s five “Must-reads in a Web 2.0 world”

“A ‘business tabloid,’ DealBreaker posts a steady and amusing mix of financial world fodder. There’s plenty of commentary on the markets, but along with a healthy dose of gossip. It’s the place to get analysis on whether commodity prices have hit their peak and learn the details of Steve Schwartzman’s latest birthday celebration.”